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Published on December 14, 2009

Author: guesta103ec

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Food Wars Truth and Persuasion:

Which of these foods would you consider to be less healthy based on calorie and fat content? You tell us:

Grilled Chicken Caesar Salad 9 oz. Filet Steak Outback Steakhouse OR

Dunkin Donuts Plain Bagel with Cream Cheese Chocolate Glazed Cake Donut OR

Olive Garden Cheese Ravioli with Meat Sauce Garlic-Herb Chicken with Broccoli OR

Starbucks Grande Light Caffé Vanilla Frappuccino Grande Orange Mango Banana Vivanno Smoothie OR

Why would most people choose the wrong food in this game? We are predisposed to believe that certain foods are healthier than others Common sense tells us that we are better off eating salads than steaks, bagels than donuts, etc.

We are predisposed to believe that certain foods are healthier than others

Common sense tells us that we are better off eating salads than steaks, bagels than donuts, etc.

Calorie Posting Regulation Amendment to Health Code introduced by Bloomberg and approved by the Board of Health On January 22, 2008 Goals: Provide consumers with greater information to make healthier choices Combat obesity and diabetes

Amendment to Health Code introduced by Bloomberg and approved by the Board of Health On January 22, 2008

Goals:

Provide consumers with greater information to make healthier choices

Combat obesity and diabetes

Use of Logos Nearly 33 % of children/adolescents and 65% of adults in the United States are overweight or obese Obesity costs the country more than $117 billion per year in direct medical expenses and indirect costs (reduced productivity, etc.) Lower calorie diets prevent obesity and diabetes Based on idea that when people have calorie information they use it ¾ of consumers say they look at calorie information on packaged foods in supermarkets ½ say nutrition information affects their food selections ( http://home2.nyc.gov/html/doh/html/pr2008/pr023-08.shtml )

Nearly 33 % of children/adolescents and 65% of adults in the United States are overweight or obese

Obesity costs the country more than $117 billion per year in direct medical expenses and indirect costs (reduced productivity, etc.)

Lower calorie diets prevent obesity and diabetes

Based on idea that when people have calorie information they use it

¾ of consumers say they look at calorie information on packaged foods in supermarkets

½ say nutrition information affects their food selections ( http://home2.nyc.gov/html/doh/html/pr2008/pr023-08.shtml )

Pop and Pathos: Bloomberg Administration goes for shock factor in campaign using graphic images to make a case for reduced soda consumption Ads cost Dept. of Health $277,000 Ran in 1,500 NYC subway cars for 3 months, Sept- Nov 2009.

Pop and Pathos:

Bloomberg Administration goes for shock factor in campaign using graphic images to make a case for reduced soda consumption

Ads cost Dept. of Health $277,000

Ran in 1,500 NYC subway cars for 3 months, Sept- Nov 2009.

“ The average American consumes about 35 gallons of non- diet soda each year and gets far more added sugar from soda than from desserts.” -Nicholas Kristof , New York Times 12/17/08 You do the math: that’s about a day. (about 140 calories)

Why single out sodas? Soda Manufactures: campaign demonizing the industry instead of promoting a balance of diet and exercise. “ We Didn’t Make America Fat.”- Muthar Kent, CEO of Coca-Cola writes op-ed piece in Wall Street Journal. American Beverage Association: sale of regular soda have decreased year by year since 2000, even as obesity rates have risen during the same period.

Why single out sodas?

Soda Manufactures: campaign demonizing the industry instead

of promoting a balance of diet and exercise.

“ We Didn’t Make America Fat.”- Muthar Kent, CEO of Coca-Cola

writes op-ed piece in Wall Street Journal.

American Beverage Association: sale of regular soda have

decreased year by year since 2000, even as obesity rates have

risen during the same period.

The Right Kind of Ethos? New Yorkers believe the Mayor is an effective manager and trust him on the economy because of his career history. Media calling the push for a Soda Tax, Bloomberg’s “Sin Tax” Critics have accused the Mayor of trying to implement his own healthcare reform on the rest of New York City. The campaigns have given him the reputation of being a nanny mayor, a control freak, etc. While Bloomberg is a powerful figure in NYC, he is not a nutrition expert.

The Right Kind of Ethos?

New Yorkers believe the Mayor is an

effective manager and trust him on the

economy because of his career history.

Media calling the push for a Soda Tax,

Bloomberg’s “Sin Tax”

Critics have accused the Mayor of trying

to implement his own healthcare reform

on the rest of New York City.

The campaigns have given him the

reputation of being a nanny mayor, a

control freak, etc.

While Bloomberg is a powerful figure in

NYC, he is not a nutrition expert.

LIFTING THE VEIL

Suppliers given prime real estate in city’s playgrounds No water fountains in many playgrounds LIFTING THE VEIL on Soda Tax

Suppliers given prime real estate in city’s playgrounds

No water fountains in many playgrounds

“ A big believer in transparency in government“ LIFTING THE VEIL on Corporate Influence Put vending machines offering Snapple drink products in the city schools Awarded the contract to Snapple without sending a letter of invitation to other major firms to bid “ Political Red Tape” Snapple contract to generate $40M over 5 years to pay for school activities

Put vending machines offering Snapple drink products in the city schools

Awarded the contract to Snapple without sending a letter of invitation to other major firms to bid

“ Political Red Tape”

Snapple contract to generate $40M over 5 years to pay for school activities

Panel for Educational Policy must approve school contracts over $1 million Education Department retaining Octagon again for the new vending initiative Mayoral appointees control the panel "There was no assessment of their prior performance” REJECTED: LIFTING THE VEIL on Corporate Influence cont’d "vending machine operation/monitoring systems are inferior to the competitors.“ The losing bidder made the highest offer

Panel for Educational Policy must approve school contracts over $1 million

Education Department retaining Octagon again for the new vending initiative

Mayoral appointees control the panel

"There was no assessment of their prior performance”

REJECTED:

"vending machine operation/monitoring

systems are inferior to the competitors.“

The losing bidder made the highest offer

LIFTING THE VEIL on No Trans Fat & Calorie Counts

Do The Calories Count? 2009 RESULTS: Overall success of the campaign is limited Raised awareness about obesity and other healthy-diet-related concerns BUT Little-to-no change in eating habits WHERE WE SEE IT: Disconnect: campaign coordinators and target audience Average people battle obesity, like those who travel in the subways ” Pouring on the Pounds” advertisements featured in stations Why aren’t these New Yorkers responding?

Raised awareness about obesity and other healthy-diet-related concerns

BUT

Little-to-no change in eating habits

WHERE WE SEE IT:

Disconnect: campaign coordinators and target audience

Average people battle obesity, like those who travel in the subways

” Pouring on the Pounds” advertisements featured in stations

Why aren’t these New Yorkers responding?

Do The Calories Count? Cont’d Fast food domination Low-income families Affordability Convenience Low-income areas= Highest obesity rates

Fast food domination

Low-income families

Affordability

Convenience

Low-income areas= Highest obesity rates

Huffington Post Study, October 2009: Do The Calories Count? cont’d 1/2 noticed 28% were influenced 9 out of10 ate better Receipts show caloric intake higher than average before start of July 2008 law BUT

1/2 noticed

28% were influenced

9 out of10 ate better

The Fight Against Childhood Obesity: Ban of sugary soft-drinks and sports drinks sold in schools Whole milk replaced with low-fat varieties Effective or Not? No Students acquire banned drinks from outside vendors Snack vans parked outside of schools Supply of drinks at home Do The Calories Count? cont’d

Ban of sugary soft-drinks and sports drinks sold in schools

Whole milk replaced with low-fat varieties

No

Students acquire banned drinks from outside vendors

Snack vans parked outside of schools

Supply of drinks at home

Food For Thought Q & A

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