2b mobile

50 %
50 %
Information about 2b mobile
Travel-Nature

Published on March 27, 2008

Author: Cubemiddle

Source: authorstream.com

Pricing strategies for an incumbent operator: Part B: Mobile:  Pricing strategies for an incumbent operator: Part B: Mobile The views expressed in this paper are those of the author and do not necessarily reflect the opinions of the ITU or its Membership. Dr Kelly can be contacted by e-mail at Tim.Kelly@itu.int Dr Tim Kelly, ITU “Workshop on Trends in Regional Telecom Prices in Asia-Pacific” Bangkok, 11-15 Sept 2000 Slide2:  Pricing mobile services: Agenda A Mobile Revolution Worldwide and in the sub-region Pricing Mobile Options Price comparisons and trends Price trends Average Revenue Per User (ARPU) Fixed-Mobile Interconnect A Mobile Future Slide3:  A Mobile Revolution Source: ITU World Telecommunication Indicators Database. 0 200 400 600 800 1'000 1'200 1'400 1993 1995 1997 1999 2001 2003 Mobile Users Fixed Lines Fixed Lines vs. Mobile Users, worldwide, Million Slide4:  Mobile subscribers per 100 inhabitants Year-end 1999 Sub-region Source: ITU World Telecommunication Indicators Database. 11.09 4.21 3.42 3.00 1.42 1.06 0.81 0.33 0.16 Malaysia Thailand China Philippines Sri Lanka Indonesia Cambodia Viet Nam Lao P.D.R. Slide5:  Mobile subscribers as % of total telephone subscribers Year-end 1999 Sub-region Source: ITU World Telecommunication Indicators Database. 76.3% 42.4% 35.3% 32.9% 28.5% 26.8% 24.8% 19.7% 9.4% Cambodia Philippines Malaysia Thailand China Indonesia Sri Lanka Lao P.D.R. Viet Nam The secret of mobile success:  The secret of mobile success Why is mobile currently growing ten times faster (~55% p.a.) worldwide than fixed lines networks (~5.5% p.a.)? Why is the average mobile user much younger than the average fixed-line user? Why do users make calls using a mobilephone even when a fixed-line telephone is available and cheaper? What is the secret of the success of mobile? Price Options Slide7:  A selection of price options From Orange (UK) Source: http://www.uk.orange.net/kit/index.html. Slide8:  Pricing Mobile Note: Price basket based on monthly subscription plus 50 mins peak and 50 mins off-peak use. Source: ITU World Telecommunication Indicators Database. $37.00 $27.71 $21.02 $19.55 $19.34 $17.80 $16.26 $10.87 $9.74 Cambodia Viet Nam Malaysia Lao P.D.R. Thailand Sri Lanka Philippines China Indonesia Price of 100 minutes per month mobile usage, in US$ Declining prices for mobile access, global average, in US$, 1992-98:  Declining prices for mobile access, global average, in US$, 1992-98 Note: CAGR = Compound Annual Growth rate. Source: ITU “World Telecommunication Development Report 1999: Mobile cellular” Average revenue per user (ARPU) Bell Mobility (Canada):  Average revenue per user (ARPU) Bell Mobility (Canada) 0 20 40 60 80 100 120 90 91 92 93 94 95 96 97 98 0 200 400 600 800 1'000 1'200 1'400 1'600 Subscribers ('000s) Revenue per sub/month Cost per sub/month Subscribers Source: ITU “World Telecommunication Development Report 1999: Mobile cellular” Slide11:  Cultivate the high-spenders Source: Price Waterhouse Coopers, based on Canadian data. Mobile ARPU converging with Fixed-line ARPU, Japan (Yen ‘000s p.a.):  Mobile ARPU converging with Fixed-line ARPU, Japan (Yen ‘000s p.a.) 0 50 100 150 200 250 300 1990 1991 1992 1993 1994 1995 1996 1997 Mobile ARPU Fixed-line ARPU Source: ITU “World Telecommunication Development Report 1999: Mobile cellular” Pricing mobile and fixed: Monthly subscription charges (US$):  Pricing mobile and fixed: Monthly subscription charges (US$) 0 5 10 15 20 25 Malaysia Indonesia Cambodia Thailand HK Sar Sri Lanka Residential fixed-line Digital cellular 3.0 2.4 1.1 5.0 1.7 5.0 Ratio: Cellular/fixed Slide14:  0.0 0.2 0.4 0.6 0.8 1.0 HK Sar Sri Lanka Cambodia Malaysia Thailand Indonesia Residential fixed-line Digital cellular 18.2 6.7 10.0 3.0 7.5 Ratio: Cellular/fixed 0 n.a. Pricing mobile and fixed: Price of 3 minute local calls (US$) Fixed-Mobile Interconnection:  Fixed-Mobile Interconnection Interconnect prices are a major determinant of retail prices Evidence of “market failure” Interconnect prices are variable but generally very high In Calling Party-Pays environments, caller may not be aware of the charge they will be paying Calling party does not have a choice of operator to terminate the call Fixed-to-mobile and mobile-to-fixed highly asymmetric By 2005, 75% of all calls worldwide will involve a mobile Calling opportunities worldwide:  Calling opportunities worldwide 89.7% 5.0% 5.0% 0.3% 1993 52.7% 19.9% 19.9% 7.5% 1998 23.4% 25.0% 25.0% 26.7% 2003 Fixed-to- fixed Fixed-to- mobile Mobile-to- fixed Mobile-to- mobile Source: ITU Fixed-Mobile Interconnect website: http://www.itu.int/interconnect Fixed/Mobile interconnect rates in selected calling-party-pays countries:  Fixed/Mobile interconnect rates in selected calling-party-pays countries 0.293 0.208 0.205 0.078 0.070 0.064 0.047 0.034 0.017 0.293 0.052 0.051 0.042 0.050 0.026 0.047 0.034 0.017 Antigua Botswana Philippines Dom. Rep. Cambodia Mexico Guatemala Malaysia Costa Rica Mobile-to-fixed interconnect rate Fixed-to-mobile interconnect rate Source: ITU. Slide18:  A mobile future Source: 1990-1998 data from ITU World Telecommunication Indicators Database. 1999-2010 ITU projections. Mobile has overtaken fixed-lines in Cambodia, Finland, Italy, Korea Mobile subscribers to overtake fixed-line worldwide before 2005? Mobile revenue to overtake fixed-line after 2004? Fastest growth in developing countries Actual and projected subscriber growth, fixed-lines and mobile, millions, 1990-2010 0 500 1'000 1'500 2'000 1990 2000 2010 Fixed Mobile The race for 3rd Generation mobiles: IMT-2000:  The race for 3rd Generation mobiles: IMT-2000 0 32 64 9.6 128 144 384 2,000 1G 2G 3G Voice Voice Text Messaging Text Messaging Video Streaming Video Streaming Still Still Imaging Imaging Audio Streaming Audio Streaming Data Transmission Speed - kbit/s JPEG Still Photos E-Commerce Time Source: Adapted from Motorola. Slide20:  For more information ... Publication launch: 10 October 1999 (TELECOM ‘99) Available on paper and online (PDF format) World Telecom Indicators Database available online Website: http://www.itu.int/ti Other reports launched at TELECOM ‘99 Direction of Traffic 1999: Trading Telecom Minutes Trends in Telecom Reform 1999: Convergence Internet for Development (updated with latest data)

Add a comment

Related presentations

Related pages

Softwarelösungen für Ihre mobilen Geschäftsprozesse

Softwarelösungen für Ihre mobilen Geschäftsprozesse. Enterprise Mobility Lösungen & ERP-System für Dienstleister. Software im Innendienst und ...
Read more

Mobile2b GmbH - Mobile Enterprise Architects

Wir zeigen Ihnen, wie Sie Ihr Business mit mobilen Apps erfolgreicher machen können. Dabei stehen für uns messbare Ergebnisse stets im Vordergrund.
Read more

2bmobile.com | Making Mobile Life Easier

2BMobile website was hacked over the week and we are in the process of restoring our original content back up on the website. We decided that we would ...
Read more

b2b Automobile in Frankfurt am Main - Autohaus- und ...

Bearbeiten Bei der Bearbeitung Ihrer Anfrage ist ein Fehler aufgetreten. Bitte versuchen Sie es erneut oder kontaktieren Sie den mobile.de Kundenservice
Read more

Carstore 2B in Londerzeel - Autohaus- und Autohändler ...

Bearbeiten Bei der Bearbeitung Ihrer Anfrage ist ein Fehler aufgetreten. Bitte versuchen Sie es erneut oder kontaktieren Sie den mobile.de Kundenservice
Read more

2B-MOBILE - YouTube

SOLD!! 2539 Melody, 2b/2ba Fenton Mobile Home in Ravinia Estates, only $500 down! MAKE OFFER! - Duration: 5:20. by STLmobilehomes 1,184 views
Read more

2B Mobile Egypt

2B Mobile Egypt, Cairo, Egypt. 46,235 likes · 93 talking about this. Coming Soon
Read more

online shopping in egypt |tablet |computer |mobile |camera ...

Welcome to 2B Computer, Best Online Shopping In Egypt . Online shopping is considered to be a helpful way to buy products through internet, with 2B ...
Read more

2B Solutions Blog - CRM, Mobile Apps, and Industry News

2B Solutions, Inc. specializes in Microsoft Dynamics Customer Relationship Management (CRM) and mobile applications to improve the ability of businesses to ...
Read more

2b AHEAD ThinkTank: Germany

What is the 2b AHEAD ThinkTank? On an annual basis, "Germany's most innovative business think tank" designs the business models of the next ten years ...
Read more