Social+media+080313

Introduction to Social Mediafor Business Use Dr Mark Swift Scott Crowther Dr. Xiao Ma© 2013 Ellie Precious

Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2013

What is IIPSI? • International Institute for Product and Service Innovation • New SME centre – Experience led Innovation (people), Polymers (product), Digital (innovation) thinking • Purpose – Help West Midlands small businesses understand your customers and users better, prototype new products for example using Additive Layer Manufacturing, and use digital (Internet) to launch as well as develop market ready products and services – Improve the regions capacity to translate innovation into outcomes • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially)© 2013

Market ready Products and Services© 2013

What is the iIP - our approach The IIPSI Innovation Programme (iIP) is: 1. Centred on Innovation – “Successful exploitation of new ideas” WMG definition – "Innovation distinguishes between a leader and a follower." Steve Jobs 2. Demonstration activities – Raise awareness of what is possible through the adoption of new ideas and thinking 3. Knowledge Exchange – Common sharing and exploitation of new thinking – We don’t have all the answers© 2013

Whats the structure of iIP Innovation Programme Awareness briefing, case studies, technical Raising demonstrators Awareness Embedding In-depth workshops, advanced technical capability demonstrators, horizon scanning, hands on… Market leading products & Intensive company projects - prototyping, services 30+ identifying markets, product/service evaluation, places internships Expansion through R&D per Feasibility studies, collaborative projects, year assistance with funding and grant applications© 2013

Introductions • Housekeeping • Name... • What your business does…© 2013

Summary • Unique, high profile facility for the region • Range of SME services • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation • Enjoy the day • Get involved© 2013

Social Media Revolution http://youtu.be/lFZ0z5Fm-Ng© 2013

1. Well established and embedded technology: Tipping point was over four years ago “Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy” © 2013© 2011

Social media 2011… 2. Power in your pocket Portability and accessibility of smartphonesSocial Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011 © 2013http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html

3. Pace of change Google+ is now #2 Watch Pinterest etc Going – myspace, bebo?© 2013

“Marketing today is difficult.200 million people on the U.S. ‘Do Not Call’ list.Over 86% of TV viewers skip commercials.44% of direct marketing is never opened.Roughly 99.9% of online banners are never clicked.Buyers wait until they have completed 60-80% of theirresearch before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP© 2013

What does this mean for a small business? - get Creative?© 2013

YouTube yourself…© 2013

BlendTec • SME manufacturer of commercial and home blenders • Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising • Now: – 218,173,850 views on YouTube – 700% increase in sales • BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability© 2013

What is it? New communication technologies - help people interact, and share information Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message Tools RSS boards Product Widgets reviews Location based services© 2013

Digital Conversation Insight Innovation Advocacy Natural search Can replace existing methods of generating enquires Customer Increased sales service© 2013

Summary • Significant growth and pace of change • Multi channels which impact most of us • Many uses, moved from just B2B • Move from searching to following content • Its not going away (at the moment) • Can be used by the majority of businesses and industries© 2013

“All one needs is a computer, a networkconnection, and a bright spark of initiative andcreativity to join the economy.” Don Tapscott - Best selling business author On social media© 2013

LinkedIn© 2013

LinkedIn What they tell us!© 2013

LinkedIn 2012 Q1: 31st most visited global website 9m users 191m users 2m company pages© 2013

LinkedIn 375 (av. network) 74,100+ 4,828,600+ Look at your reach!© 2013

LinkedIn Your profile© 2013

LinkedIn Find people you know© 2013

LinkedIn Find people you don’t know© 2013

LinkedIn Your company page© 2013

LinkedIn Tips© 2013

LinkedIn Tips© 2013

LinkedIn Tips© 2013

LinkedIn Tips© 2013

LinkedIn Tips© 2013

LinkedIn Summary© 2013

Coffee© 2013

Twitter Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”© 2013

Twitter Let’s take a general look© 2013

Twitter Time to tweet© 2013

Twitter Case Studies© 2013

Twitter Tools! http://tweet.grader.com/location/© 2013

Twitter Twitter Small Business Guide: www.bit.ly/LfShmZ© 2013

Welcome© 2013

Facebook ?© 2013

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Facebook – the most … 1,000,000,000© 2013

Facebook - Interesting Facts 1 279© 2013 17 1130

Facebook - Interesting Facts 69% 87% 18% 76:72© 2013

Facebook - Interesting Facts 95% 52% 30% Mind jumpers© 2013

Facebook - Timeline© 2013

Facebook – Update / options© 2013

Facebook – Connections/Engagement© 2013

Facebook – Page / B2B© 2013

Facebook -© 2013

Facebook Interactions 600 500 400 300 200 100 0 Birmingham Leicester Manchester Nottingham© 2013

Facebook - Timeline© 2013

Mobile© 2013

Facebook – Don’t forget© 2013

Facebook tips B2C Interaction E-word of mouth© 2013

Lunch© 2013

Exposing your visual side© 2013

Image sharing is big business! “Social Media is Video” (Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012)© 2013

YouTube© 2013

YouTube Stats 800 million unique users visit YouTube each month 4 billion hours of video are watched each month 72 hours of video are uploaded every minute© 2013

YouTube How it works/main features© 2013

Encourage sharing© 2013

YouTube How it works/main features© 2013

YouTube© 2013

View visitors by geography, demographics, traffic sources© 2013

4 reasons to use YouTube Facebook Google + YouTube Global Twitter Also UK’s 2nd biggest search engine! Top 5 Social Media Qzone (China only) December 2013 (GlobalWebIndex)© 2013

4 reasons to use YouTube Google rankings! Google own YouTube!!!© 2013

4 reasons to use YouTube© 2013

4 reasons to use YouTube© 2013

Pinterest “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. Best of all, you can browse pinboards created by other people.”© 2013

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Pinterest 25 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares.© 2013

PinterestComscore, jeff bullas, MediaPost, PookyShares.© 2013

Pinterest: how you can use it http://about.pinterest.com/goodies/ http://business.pinterest.com/widget- builder/#do_pin_it_button© 2013

Pinterest: how it works© 2013

Pinterest: how it works© 2013

Pinterest: how it works© 2013

Pinterest: how you can use it Share your products© 2013

Pinterest: how you can use it Others then follow, ‘repin’ or ‘like’© 2013

Pinterest: how you can use it Showcase your expertise© 2013

Pinterest: how you can use it Become a thought leader© 2013

Pinterest: how you can use it Not just for B2C companies© 2013

Pinterest: how you can use it SELL - Add price with £ in description and it will automatically assign to Image© 2013

Pinterest http://pinterest.com/pinterestbiz/pinterest-marketing/ Business Tips for using Pinterest .© 2013

Other visual networks “We want to help people make their photos available to the people who matter to them.”© 2013

Other visual networks are available “Your videos belong here”© 2013

Other visual networks are available “It’s a fast, beautiful and fun way to share your photos with friends and family.”© 2013

Case Study What are customers saying about your competitors, anyone disgruntled……. Power of key clients© 2013

Visual media – Get Creative Go viral!© 2013

Creating your own visual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php© 2013

Activity Brainstorm ways you could use video or imagery for the benefit of your business. Search on Pinterest and YouTube to see what competitors are doing, get some ideas© 2013

Welcome© 2013

4sq what? A day? - 4.16© 2013

4sq what? I dont careAll 4sq cares who you areWHO you are Where youre fromWhere you are What you didWhat you didWhat you doing© 2013

4sq – who needs it?© 2013

4sq how? 20%© 2013

Social, Game, Review, Location!!!© 2013

4sq why? 80% + 2/3 +© 2013

To start with…© 2013

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Han Dynasty – Virtual to Physical© 2013

Han Dynasty – Location! Location! Location! Social Geographical Physical© 2013

4sq tips…… Location based Simple but Smart promotion Tracking Virtual VS Physical© 2013

Coffee© 2013

Welcome© 2013

G+ what?© 2013

G+ what?© 2013

G+ why?© 2013

G+ for business© 2013

G+ VS All© 2013

G+ VS Twitter© 2013

G+ VS Twitter© 2013

G+ VS FB© 2013

G+ VS LI© 2013

G+ VS Eventbrite© 2013

G+ VS Flickr© 2013

G+ VS Flickr© 2013

G+ VS 4sq© 2013

G+ Pages© 2013

G+ VS YouTube?© 2013

Multi Screen Google10 History Media Share Apps© 2013 API

G+ tips…… Google Apps All in One Integration Its from Google© 2013

Facebook for B2C • Word of mouth • Power of “Like” • Listen and Talk to Fans • Community • Facebook fans have an 80% higher propensity to buy • Advertise with precision© 2013

Facebook- Likes (Pros) • Another face for the business • Personalisation of business pages with comments, sharing facilities etc • Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage • Interaction with other businesses. Connect with your suppliers, distributors, or contractors.© 2013

Facebook for business • Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported • Advocates are key – by advertising if required encourage feedback • Set up “Like” icon on web pages© 2013

Create a page© 2013

Don’t Panic! Focus© 2013

Don’t Panic! Plan it like a wedding© 2013

Don’t Panic! Be time aware© 2013

What NextContact us: @WMGSME, wmgsme@warwick.ac.uk024 7657 5594Innovation Programme – Other workshops3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebookwww.wmgsme.eventbrite.comTalk through a project….. © 2013

Thank You!© 2013