25 Ways to Win Big with Search and Social Marketing in Your Organization

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Information about 25 Ways to Win Big with Search and Social Marketing in Your Organization
Marketing

Published on March 12, 2014

Author: SearchMarketingExpo

Source: slideshare.net

Description

Smx West 2014 Session #Smx #21D - Big Company/Big Brand Success Case Studiespresentation 25 Ways To Win Big With Search And Social Marketing In Your Organization By Eli Schwartz @5Le Of Survey Monkey

Follow @5le Presented by: Eli Schwartz Online Marketing Manager, SurveyMonkey 25+ WAYS TO WIN BIG WITH SEARCH & SOCIAL #smx #21D

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• Understand the technical difficulty of a project • Getting a project scheduled is always a win! • Obtain buy-in by sharing the ownership with a tech stakeholder

Bureaucracy Add world holidays to a shared calendar Include delays in your timeline

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• New content URL never before seen by Google • Shared via Google Plus • Googlebot arrived in just 6 seconds • Proof that Google Plus has non-social benefits

• Same test as previous September • Shared via Google Plus • Googlebot arrived in 12 hours • Proof that Google Plus has non social benefits, but Google….?

• SurveyMonkey blog is a subfolder • Inserted links into 404 page to test: • Nofollows, anchor text, 404 page crawlability and crawl frequency • Developed data that influenced product, engineering, and content projects

• Used Adwords to test CTR on meta description snippets • Allowed Google to optimize test ad copy vs control to develop optimum organic snippets

• Library of survey template questions called “QuestionBank” currently has no search volume • Used SEO/PPC data to come up with search volumes on related queries to develop new naming possibilities

VS • Promoted the use of YouTube vs Vimeo in engagement emails to overcome the “chicken and egg” problem on YouTube • Win for Social & CRM • Quickly able to measure impact on landing pages by sending CRM traffic

Mobile App launched in Feb 2014 • Keyword research • Blog posts • PR • Paid marketing • SEO

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Alternatives: SEMrush

Screaming Frog http://bit.ly/scfrog Optimum settings

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Word has never been used; yet, still ranks

Design Recipe Book Brand

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