Published on March 12, 2014
Follow @5le Presented by: Eli Schwartz Online Marketing Manager, SurveyMonkey 25+ WAYS TO WIN BIG WITH SEARCH & SOCIAL #smx #21D
• • • • • • • • TAKE ADVANTAGE
• Understand the technical difficulty of a project • Getting a project scheduled is always a win! • Obtain buy-in by sharing the ownership with a tech stakeholder
Bureaucracy Add world holidays to a shared calendar Include delays in your timeline
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• New content URL never before seen by Google • Shared via Google Plus • Googlebot arrived in just 6 seconds • Proof that Google Plus has non-social benefits
• Same test as previous September • Shared via Google Plus • Googlebot arrived in 12 hours • Proof that Google Plus has non social benefits, but Google….?
• SurveyMonkey blog is a subfolder • Inserted links into 404 page to test: • Nofollows, anchor text, 404 page crawlability and crawl frequency • Developed data that influenced product, engineering, and content projects
• Used Adwords to test CTR on meta description snippets • Allowed Google to optimize test ad copy vs control to develop optimum organic snippets
• Library of survey template questions called “QuestionBank” currently has no search volume • Used SEO/PPC data to come up with search volumes on related queries to develop new naming possibilities
VS • Promoted the use of YouTube vs Vimeo in engagement emails to overcome the “chicken and egg” problem on YouTube • Win for Social & CRM • Quickly able to measure impact on landing pages by sending CRM traffic
Mobile App launched in Feb 2014 • Keyword research • Blog posts • PR • Paid marketing • SEO
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Screaming Frog http://bit.ly/scfrog Optimum settings
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Word has never been used; yet, still ranks
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Sara Angeles. Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger ...