Published on February 18, 2014
ACCESS A WORLD OF BOOKS
KEY ISSUES ACCESS ENGAGEMENT BUSINESS
Strategy Product Business Model
STRATEGY reading + discovery + any device + mobile A service to read and discover digital books that works on any device
BUSINESS MODEL MOBILE CARRIERS 24SYMBOLS.COM CLUB FREEMIUM PAY PER BOOK TO PUBLISHERS PAY PER PAGE TO PUBLISHERS
FREEMIUM – BUSINESS MODEL
FREEMIUM – STATUS 300 PUBLISHE RS 400.00 0 READERS 20.00 0 BOOKS
BOOK CLUB FOR MOBILE USERS 1 2 CREDITS COMMUNICATION SUBSCRIPTION OFFERED TO MILLIONS OF CARRIER USERS SUBSCRIPTION USERS ACCEPTS SUBSCRIPTION AND GETS CREDITS TO BORROW BOOKS AT THE BOOK CLUB 3 CREDITS READING USER CAN BORROW BOOKS USING CREDITS AND READ ON THE CLOUD OR OFFLINE
BOOK CLUB – UNPARALLELED PARTNERSHIP
BOOK CLUB – INTERNATIONALIZATION
BOOK CLUB - OUTCOME Access to milions of readers worldwide internationalization Extremely powerful brand recognition per region Mobile payment - impulse purchase + critical in regions where credit card not a valid way to purchase digital content No cannibalization credits do not diminish face value of books Potentially high revenues with no risk, led towards new markets and readers and unattached to classic retailers
THANK YOU Justo Hidalgo: Co-founder, Chief Product Officer firstname.lastname@example.org @justohidalgo www.24symbols.com
PROMOTION New releases Newletters Sponsored newsletters Social networks Web advertising Flash Pricing Book clubs
CURATION - BOOKSHELVES Every user, a librarian
BOOKSHELVES -> VIRALITY
24symbols is a service to read digital books on the Internet and based on a subscription model.
24symbols.com. 24symbols - Access a world of books 24symbols is a service to read digital books on the Internet and based on a subscription model.
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