23 stavros thurs

50 %
50 %
Information about 23 stavros thurs

Published on August 2, 2007

Author: Breezy

Source: authorstream.com

A HEALTHY BALANCE Victorians Respond to Obesity:  A HEALTHY BALANCE Victorians Respond to Obesity Con Stavros RMIT University Agenda:  Agenda Questions Setting the scene Putting the media into perspective Rebellion in the ranks Reality andamp; myth Suggestions Questions:  Questions How can the media and advertisers influence children and families to participate in physical activity and healthy eating? How can we use the media and marketing to promote healthy weight? Setting the scene:  Setting the scene Media – any vehicle which allows us to transfer information or a thought to a target audience. Advertising – a component of marketing that focuses specifically on communicating (informing, persuading or reminding) to a target audience about a brand or concept. Marketing – a management system designed to facilitate exchange between brands/concepts and target audiences Media:  Media Fragmented Diverse Measurement issues Cluttered Works best when integrated Slide6:  Slide7:  Slide8:  Slide9:  Myths of marketing & advertising:  Myths of marketing andamp; advertising Truth Dollars Mind Control Art Competition Interruption Reality of marketing & advertising:  Reality of marketing andamp; advertising Perception Deflection Social Acceptance Partnerships Integration Science Some Suggestions….:  Some Suggestions…. Target opinion leaders Put your arm around your audience - don’t lecture them Take the widest possible definition of 'media' Integrate the strategy Use a visual approach Slide13:  Vs Classical Cognitive Some suggestions….:  Some suggestions…. Think national - and if possible international as the media has no borders Identify your key audiences and target each separately - one message doesn’t suit everyone Avoid the temptation to regulate – education and engagement are superior Think long-term Thank You.:  Thank You. Slide16: 

Add a comment

Related presentations

Related pages

Nutrition - health.vic

Healthy eating and nutritious food are significant factors in the health of the Victorian population.
Read more

Tours Archive - Riverdance

Riverdance - The international ... Shows: Wed 7:30pm | Thurs 1pm, 7:30pm | Fri 7:30pm | Sat 2pm, 8pm ... Address: 23 East Galena Boulevard, Aurora, IL, 60506
Read more

Thursday, April 23, 2015 by The Westfield News - issuu

*STARRED ITEMS ON THE MENU ARE NOT INCLUDED THURS. ... THURSDAY, APRIL 23, 2015. ... This is a parttime position, 7 hours per week and paid through Stavros.
Read more

Europa - Antarctic 2015 - 2016 Season - Fully Booked

Europa - Antarctic 2015 - 2016 Season - Fully Booked ... TC100616 Fri 10 Jun Thurs 23 Jun 23 Reykjavik Isafjordur Wild West of Ireland €1904 €2240
Read more

Tilburg University - Zouridis, S.

prof.mr.dr. S. (Stavros) Zouridis Full Professor Tilburg Law School Tilburg School of Politics and Public Administration
Read more

Deal vote set: Thurs., July 28 - shareholdersunite.com

Stavros Facts Are More Important than Fiction: Posts: 1,502 Joined: Dec 2011 Reputation: 300: ... Thurs., July 28 'Palm' pid='72082' datel Wrote:Nothing.
Read more

Heart Fm and West Midlands Road Safety

Heart Fm and West Midlands Road Safety. ... Midlands Road Safety . Stavros At Your School ... on Mon 24th May and close at 23.59 on Thurs 28th ...
Read more

GH Thurs 2/24/11 Preview: Brenda, Sonny, Dante, Lulu ...

GH Thurs 2/24/11 Preview: Brenda, Sonny, ... Stavros Cassadine - Duration: ... 23. Nimue818 51,241 views. 6:23 GH Friday 2/18 Preview: ...
Read more

OCTOBER 2015 - Lions Clubs of Sydney & Norfolk Is

JULY 2015 1st (Fri) Lions Magazine ... 23. rd (Wed) DG Visit Zone 16 (Host Richmond) ... 26 (Thurs) Manly Civic Reception (DG) 5.30 pm 27. th
Read more

Valley Frame Works & Circa Now Gallery | Facebook

Valley Frame Works & Circa Now Gallery, ... Ani Rivera received the Home Sweet Home Heroes Award from the Stavros Center for Independent ... September 23 ...
Read more