21tacticstoacquirecustomers referralcandyslideshare-140908124745-phpapp01

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Information about 21tacticstoacquirecustomers referralcandyslideshare-140908124745-phpapp01

Published on September 11, 2014

Author: HarisborisAhmadilapa

Source: slideshare.net

§ ReferralCandg PRESENTS EI3 TACTICS TO ACOUIPE CUSTOMERS

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, ‘vn3II. !I"'I5 “, C4, I_. :;, AD['D, "¥: _[ ; u4~; ,:: _*f HOW DOES mg I A“'‘_ APP I-| ‘appyC| ient DETERMINE THE u: se: :cv or cusTo. 'f. :r2 s: ;:: c2I TICKETS? PROSPECTIVE ‘ ' CUSTOMER View slide

I I IICIIMI IICIEISJ THE I ATFIP ‘ ) €l§‘FEiEJI‘1l| IIE. 1I"lEi§I| IE1€Tg! II‘TIII'~——? , III ~: :L': rnfII'AI£;2~ : ::Jr1,-I«. fI: !I ‘IIC! i§! III‘ Li A I. WRITE TARGETED F. A.O. PAGES

I. WRITE TARGETED F. A.O. PAGES HOW DOES mg - APP HappyC| ient DETERMINE THE OF ANSWER: WE USE NATURAL LANGUAGE PROCESSING. .. CLICK HERE TO CHECK OUT OUR FULL FEATURESI

I. WRITE TARGETED F. A.O. PAGES uni I nnrn -nu» -4 Ann 1. Using keyword research, create FAQ (or help forum) topics to target long-tail search queries 2. These potential customers are by nature usually pretty far along in the buying process 3. Include clear calls-to-action to sign up for your product or service 4. Use a custom domain that doesn't rob you of the indexed pages and content.

K THE SIZE or THE LONG-TAIL THE LONG- & OF SEAR MAKE UP 70% OF & ALL SEARCHES! NUMBER OF KEYWORDS SOURCE: HTTP: //MOZ. COM/ BEGINNERS-GUIDE-TO-SEO/ KEYWORD—RESEARCH SEARCHES

L! S€i' INTEGRATES YOUR F. A.O. ANSWERS INTO WEBSITE FEEDBACK FORMS, REDUCING SUPPORT REQUESTS BY UP TO II»’1'I3I SOURCE: HTTPS: //WI/ iIW. USERVOICE. COM/ TOUR/ HELPDESK/

KT D crazyegg- CRAZY EGG HOME OR DASHBOARD CRAZY EGG INSERTED 5‘, E,{’, Lc’f, {,", §“ CALL—TO—ACTIONS IN ALL OF ITS F. A.O. PAGES. CONTACT SUPPORT

l“IA‘iAliW ‘How IMa«, ‘YM€-S; Iw s. «3vx'% my Evr HI“; ’”F§C/ I¢'tf/ A fine A-Aw if you re 4:/ fry any fraé/ ms, M/ //, A//3, M; W M, OM, Y<; , §uv§gv~'’t

2. MANUAL OUTREACH TO FIRST CUSTOMERS Reach out to your first 100 customers. Do: 1. Email using your personal address 'fi 2. Ask for specific feedback ’ DON’T: 1. Use a canned email 2. Use “info@yourcompany. com” If you do this well, you may turn happy customers into loyal brand advocates. I l l

TYPICAL WEB USER I II” BRAND ADVOCATES I . —é5%= ‘T BRAND ADVOCATES ARE 9373 MORE LIKELY TO SHARE INFORMATION ABOUT A PRODUCT. SOURCE: HTTP: //WWW. BZZAGENT. COM/ BLOG/ POST/ STUDY—MlND—BRAND—ADVOCATE/

II»iLi. !3.3LCI3I{*: i‘}P MADE THEIR OUTREACH SCALA'3LE BY GIVING OUT FREE T—SHIRTS TO PAYING CUSTOMERS WHO SEND THEIR FIRST EMAIL CAMPAIGN.

nIIfII"I’I’.1;*L£. :I: ,I2CI‘; ‘I’«)“x/ II’/ i,/ ~I"4/2;) MADE THEIP DUTIQEAEII BY GIVING OUT EPEE #WAN“ T-SIIIPTS TO PAVING CUSTOMERS I/ II—IG SEND TIIEII2 EIPST EMAIL CAMPAIGN. mm

MDDDDNQSO THE STEAKHOUSE i}CITCZ: 'S RESPONDED TO A MAN’S TIAIEET (REQUESTING FOR A STEAK DINNER AT THE END OF HIS FLIGHT) BY SENDING A TUYEDOED WAITER TO GREET HIM AT THE AIRPORT WITH A FULL STEAK DINNER. SOURCE: HTTPS: //ECONSULTANCYCOM/ I2LOG/ L4071F-WHY-YOUR-BRAND-SHOULD-USE-SOCIAL—L| STEN| NG-RIGHT-N0Ws| .llNqII2J| E|qC0T

. ? IA‘uL. ‘II'I‘IIT; ESI iII*’TC‘1«! I£~! I II III’ SIGN UP WITH ANY ONE OF US. AND GET DISCOUNTS FOR ALL OUR PRODUCTS!

3. PARTNER DISTRIBUTIONS CICN IID mum / IMV nmt nt IIC AND GET 1. Reach out to partners and negotiate win-win deals for your customers 2. Set up partner pages + custom URLs for each partner 3. Make sure the pages explain the offers and discounts * The only cost here is the trouble of reaching out, and the increased operating costs of offering free trials! I'1—

TRIAL SIGN ups JUST UNDER A YEAR AFTER STARTING THEIR PARTNER DISTRIBUTION PROGRAM, MOZ ENJOYED OVER 7,000 TRIAL SIGN UPS AND 2,000 PAID CONVERSIONSI

" Groove GROOVE’S PARTNER LIST GREI/ Il ZY WITHIN E MONTHS SINCE THEY’VE STARTED THEIR PARTNER PROGRAM, AND THERE ARE NOW MORE THAN I-IOO COMPANIES ASKING TO BE FEATURED. PARTNERS / ‘ FEB JULY 2 0 I I-I 2 O I I-I SOURCE: HTTP: /ll/ IIWI/ II. GROOVEH0.COM/ BLOG/ Sl? S—SIY—MONTHS—LATER

Fl. TRACK COMPETITOR MENTIONS MENTIONS

II. TRACK COMPETITOR MENTIONS 1. Monitor where your competitors are getting mentioned 2. Search for relevant subject matter (eg. Wordpress Hosting, Wordpress Development, if you’re in the Wordpress hosting industry) MEI TIME

I I'? lE3.I5I II ‘FITII ILI MOZ’S FRESH I"EB EYPLOCER HELPS YOU ANALYSE MENTIONS OF YOUR BRAND, COMPETITORS, AND KEYI/ IIORDSI

W Google GOOGLE ALERTS CAN ALSO BE USED TO TRACK MENTIONS OF KEYWORDS AND LINKS - AND IT'S FREEI

USE THIS COUPON AND WE'LL BOTH GET 20% OFF OUR NEYT PURCHASE! YAY, MORE SALES FOR ".3 ME! =)

S. DOUBLE-SIDED REFERRAL PROGRAMS USE THIS COUPON AND WE'LL BOTH GET 20% OFF OUR NEYT PURCHASE!

:. ill I! F-I! .E— 7.} IIIJ I: «I. I:T. III: T.I<! I-, r‘—Il! 9‘! !! II; .E«; »‘«I~*"I“', Provide monetary value, from both sides, for your users to refer your product, and they just may.

l“II, I!IfT ‘III! !I. .“IIE; !I AIMC}! .II‘IC}IIIII; . IN ZOI3, CONSUMERS TRUST IIECOL7..3'. EiIf'.3ATIOITS FIIOFT PEOPLE THEY I€ifO'. ‘.' MORE THAN ANY OTHER FORMS OF ADVERTISING. aiss BRANDED WEBSITES I SOURCE: HTTP: //WWW. N|ELSEN. COM/ US/ EN/ INSIGHTS/ NEWS/2OI3/UNDER-THE-INFLUENCE-CONSUMER-TRUST—lN-ADVERTISINGIITML

Re ’eT'T'0.I, C0ndg TOOLS LIKE REFEER; I.LCfi. IIf3‘. ’ (THAT'S US! ) CAN EASILY HELP YOU SET UP AUTOMATED REFERRAL PROGRAMS. THAT LEAVES YOU TO FOCUS ON YOUR CORE BUSINESS FUNCTIONS!

K 9 Dropbox DROPBOY INCREASED THEIR SIGNUPS PERMANENTLY BY GO% AFTER INITIATING A DOUBLE—SIDED REFERRAL PROGRAM. WITHIN A MONTH, THEIR USERS SENT OUT A WHOPPING 2.9 MILLION REFERRAL INVITES!

DIRECTV I3TECT. / GAVE EVERY USER WHO REFERRED A NEW CUSTOMER , !OO OFF THEIR BILL. THE REFERRED CUSTOMER ALSO GOT IIOO OFF.

HEY, I CAN GIVE YOU THAT EYPERT OPINION YOU NEED! GREAT! AND I CAN GIVE YOU THAT PRESS COVERAGE THAT YOU WANT!

G. H. A.R. O. (HELP A REPORTER OUT) “II I IAN GIVE YOU TI! /IT GREAT! AND I CAN GIVE YOU THAT EYPERT OPINION YOU NEED! nnrcc rm/ EDAr_E TLIAT vou WANT! 1. Go to H. A.R. O. and sign up 2. Receive daily emails requesting for quotes and opinions 3. Reply aj 4. Get featured '

MAKE THE MOST OUT OF H. A.R. O. I. CHOOSE A PUBLICATION THAT HAS YOUR TARGET AUDIENCE 2. CHOOSE A PUBLICATION THAT LOOKS GOOD ON YOU 3. RESPOND QUICKLY (WITHIN AN HOUR IF POSSIBLE) II. USE PAST CREDENTIALS OF PRESS COVERAGE TO STAND OUT E. MAKE A GOOD IMPRESSION — SAY THANKS IF YOU'RE QUOTED! G. BE HONEST - HARO IS A GREAT TOOL, SO DON'T ABUSE IT SOURCES: HTTP: //WWW.0UICKSPROUT. COM/ THE-COMPLETE-GUIDE-TO-BUILDING-YOUR-PERSONAL- -CHAPTER-SI HTTP: //SHANKMANCOM/ HAROFORBES-CAN-ONE-IDIOT-RU! N-lT-FOR-EVERYONE-

A D ‘I’ III v‘IT.2.IlITIII: .I IO YIPPIE, I JUST I GOT VERIFIED AS A PRO-USER!

T. sET up A VERIFIED PROGRAM I I

I III v‘lI; !.llI3ll». ! I» A Hr. " I 4 I rs 1-‘ EMBEDDED LINK—BACKS ‘ . VERIFIED a

7. SET UP A VERIFIED PROGRAM . ;J'j‘l EMBEDDED LINK-BACKS VEl? D T LlNK—BACKS TO YOUR SITE CAN INCREASE YOUR SEO RANKING! LI: TIME

7. SET UP A VERIFIED PROGRAM 1. Provide a verification process or educational program, and award those who go through it with a badge 2. Link those embedded certification badges back to your site, thereby boosting its SEO ranking SITE CAN INCREASE YOUR SEO RANKING! TIME SEO

Ii ACT TI‘! III MEMBERS OF TI. *.’ITTER'S CERTIFIED F'I: I0QI'3:'-WI HAVE ACCESS TO TWITTER PARTNER ENGINEERS, GUIDANCE ON TWlTTER'S APIS, AND INVITATIONS TO BETA PROGRAMS AND OTHER TWITTER EVENTS. SOURCE: llTTPS: //DEV. TWlTTER. COM/ PROGRAMS/ TWITTER-CERTIFIED-PRODUCTS

Q. SOCIAL PROSPECTING CUSTOMER SUPPORT SOLUTION Q CAN ANYONE RE END A GOOD CUSTOMER SUPPORT SOLUTI . uSMR HI JANE, GREAT CUSTOMER SUPPORT TASK D MANAGERS ARE HARD TO FIND, I'D RECO MERYAY Happyclient CUSTD GREAT, WILL TRY THEM OUT! I’LL LOOK AT WHAT YOUR COMPANY CAN OEEER TOO!

Q. SOCIAL PROSPECTING 1. Run a search on your favorite Twitter clients for terms related to your product or service (eg. cracked iphone screen) 2. Save the search to receive a constant feed of prospective customers 3. Provide helpful, relevant information and recommendations * DON’T blindly tweet links at people. That's spammy and nobody likes that.

DAILY TWEETS TWITTER’S POTENTIAL SOO MILLIONI y TWITTER RE ACHED A RECORD MILLION DAILY 2OI3. TH OE EOO TWEETS IN LOT OF POTENTIAL . SOUl2CE= llTTP= //www. lN NETLIVESTATSLOMI YE TWITTER-ST ICS/ sTl2END

‘I. VIDEO SYNDICATIONS HappyC| ient HOW TO MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOU . HAPPYCLIENT VIEWS; EGH,3‘I2 I2‘ ; : I2

‘I. VIDEO SYNDICATIONS Increase your brand's exposure: 1. Produce educational video content 2. Upload then to educational platforms like Coursera, Grovo and Udemy . _j_é HOW TO MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOU HAPPYCLIENT VIEWS: EGHQIIZ ZIIEOL Q1 I2 V

.s? ‘3I USERS CIIII II—IIIE? .I«i. :éI I‘. EIITII II"IIIII£II ‘I MILLION! I F C“ arr I" THE NUMBER OF USERS EYPLODED FROM | II, OOO IN OCTOBER ZOII TO OVER ‘I I: -II. ILLIOI«! IN SEPTEMBER ZOILII YEARS SOURCE: HTTP: //BLOG. COURSERA. ORG/ POST/ G‘l‘IO7|B‘I7|2/A-TRIPLE-MILESTONE-IO7-PARTNERS-E32-COURSES-S-2 HTTPS: //WWW. COURSERA. ORG

.s? ‘3I MOZ UPLOADED THEIR WEEKLY IC'HITEEO.5.7ZD FIIIDA‘. -’ CONTENT TO U. '3EI: i‘l’, WHICH BECAME OUITE A HIT.

IO. COMMENT MARKETING WELL I THINK ‘Mg PIECE IIIYIIYI, DO YOU THINK -II-IE SPEED OF H] (; UV§’ [N MY [; )(| D[; |2|[N[[. OF CONTENT lg EYCELLENTI CUSTOMER SUPPORT IS CRUCIAL? mg QUALITY gt (UgT0Mgp SUPPORT MATTERS MORE!

IO. COMMENT MARKETING WELL, I THIN’ OF CONTENT I. Use the same profile avatar & username, so that people can recognise you 2. Don’t be afraid to disagree 3. Target the right blogs & communities 4. Don’t pimp your products 5. Don’t use the term ‘SEO’ in your profile, because it (unfortunately) has a bad rep I I I I SOURCE: HTTP: //MOZCOM/ BLDG/ COMMENT-MARKETING-AS-AN-INBOUND-TACTlC—WHlTEBOARD—FRIDAY I I I I I ‘Y EYPERIENCE. IF CUSTOMER TERS MORE!

II. IN—APP SHARING CONGRATULATIONS! MOST SATISFIED USERS YOUR CUSTOMER SATISFACTION RATINGS ARE IE7‘ ABOVE THE INDUSTRY AVERAGE! SHARE THIS BADGE NOW!

II. IN—APP SHARING I-rIII/ ‘R ATI II ATIrIIPI 1. Award users with badges when they hit milestones 2. Encourage social sharing to incentivize a user to share your site / * It's a win-win situation: you boost your users’ ego, and they drive up your brand impressions.

Wm Runkeeper AFTER EACH WORKOUT, ANew Personal Best for Running! TO SHARE YOUR PERFORMANCE WITH FRIENDS ON SOCIAL MEDIA.

I. -. IAIIFIFIIIVI'4I‘I—T: !IEI HEY PETER, I KNOW YOU CANCELLED YOUR TRIAL ACCOUNT LAST MONTH. WE GOT A NEW DEAL FOR YOU — EO% OFF THE FIRST 3 MONTHS! HMM, THAT DOES SOUND LIKE A GOOD DEAL!

HEY JOHN, I KNOW YOU CANCELLED YOUR TRIAL Win back users who’ve cancelled their accounts: Offer them a good deal that can convince them to come back. I * Just because the product wasn't a fit at one ID time doesn't mean that it'll never be a fit! TD 'I‘

K HIGH CHANCES or WINBACKS THE LIKELIHOOD OF WINNING BACK LOST CUSTOMERS IS ESTIMATED TO BE 20% — I-IO%. SOURCE: HTTP: //SALESHO. MONSTER. COM/ TRAINING/ ARTICLES/9‘! -THE-SECRET-TO-WINNING-BACK-CUSTOMERS

MOZ’S VERSION OF WINBACKS IS AN EYTEICDED FREE T: TI.5.L PERIOD (I-IE DAYS INSTEAD OF 30 DAYS) FOR THEIR SEOMOZ PRO SERVICE.

I3. CUSTOMER THANK—YOU CARDS M W I I I MI t an ou TS . I IMF Wm I Dr IIWIE bur 92!’! /We? ’ Happyclient TIM 9 “T ‘WI’ I“ “"I’”I fa I06!

I3. CUSTOMER THANK—YOU CARDS I Am», I. Send your customers a “thank you” card 2. Make sure it’s handwritten, for that extra delight * There's no better marketing than word of mouth

K CONSUMERS ARE NOT IMPRESSED @ SOURCE: HTTP: //ABOUT. AMERICANEYPRESS. COM/ NEWSIDOCS/2OI2YIAYP_2OI2GCSB_US. PDF IN , ONLY 23% OF MERS FELT THAT COMPANIES VALUE THEIR BUSINESS AND WILL GO THE EYTRA MILE.

,, ,, ,, ,,, ,T, ,,l WUFOO SENDS OUT I; :: T;; iy; :*-~ L: D: HANDWRITTEN THANK—YOU CARDS, MUCH TO THE DELIGHT OF THEIR CUSTOMERS! SOURCE: HTTP: //WWWNEWMEDIACAMPA! GNS. COM/ PAGE/ WUFOOS-CUSTOMER-SERVICE

[ Ill-. INFLUENCEP PROGRAM

ill. INFLUENCER PROGRAM 1. Use tools like Followerwonk and Klout to find the influencers in your space 2. Provide them with early access, a free account or anything else to encourage them to use your product #6

-; s:<L'l TRAEEIC ‘ 1 [ r Ni" NOT SHARED llill-‘lt. l lilllilijitéwfl’ Til ll‘E§llll’ll. ? £. !£. :iZl. l SHARED CONTENT THAT IS SHARED RY INELUENCERS HAVE UP TO LY TTAOTIE TRAFFIC THAN THOSE SHARED RV CASUAL USERS. SOURCE: HTTP: //WWW. ELO0UA. COM/ RESOURCES/ MARKETING-lNSlGHTS. HTMLalNFLUENCERS-IMPACT-CONVERSIONS

«mil ll ‘ilflllfll/ .l . EOLLO'_”«c'E!72'u’i'O}fff IS A GREAT TOOL / A ' TO SEARCH FOR INELUENCERS WITH l a‘t SPECIFIC KEYWORDS.

*5 Groove EOUNDER ALEY TURNBULL IDENTIEIED MORE THAN QO INELUENCERS, ROLLED OUT HIS ENGAGEMENT STRATEGY, AND BUILT RELATIONSHIPS I/ IITI—I THEM. BECAUSE OE THAT, GROOVE GOT MORE THAN E, OOO SUDSCRIDERS AND EOO TRIAL USERS IN E WEEKS OF THEIR RLOG LAUNCH.

THE LONG-TERM INVESTMENTS Eli }

IS. GUIDES GET A EREE COPY OE THIS WOW, SOUNDS LIKE AWESOME GUIDE IE YOU A GREAT DEALI SUBSCRIBE TO OUR BLOGI

Ii. to III II] Beginner’s ‘how—to’ guides are a huge investment of time and design resources, often taking months of work But if executed well, they can contribute significantly to signups "From the data I've seen first—hano’, it's well worth the investment" Andrew Dumont

CONVERSIONS ' V I H‘ [I II NO GUIDES C. l IIUE. ‘7{ LIISIIVEI “TILINIIIIEEIFIIIEIIIICI WITH GUIDES f » DITEBA RESEARCH LABORATORIES SAW THEIR CONVERSIONS INCREASE 33;’ AETER PUBLISHING GUIDES AND EBOOKS. SOURCE: HTTP: //SEAMLESSSOCIALCOMIINBOUND— MARKETINGJI—CONVERSION—SUCCESS—STORIESl

5% Help Scout HELP SCOUT PUBLISHES A WEALTH OE EREE (AND VISUALLY 1('3V| V(: /r£= |eYatl<; tg<: ‘|11;I: ’;_)rt AMAZING) RESOURCES ON THEIR WEBSITEI SOURCE: HTTPS: l/WWW. HELPSCOUT. NET/ RESOURCES/

I-IappyClient NOW COMES PRE-LOADED EOR EVERY ONLINE STORE SET UPON THESE PLATEORIVIS: — i an 77 _ V‘ _I_I| '_l_e IS T T 1—— II ' I ~"”T Bestcommerce SuperCart ShopiBag

IG. O. E.M. DEALS Getting your product bundled with a software (or hardware! ) provider as part of their offering is a heavy investment. It requires co-branding work, a separate billing infrastructure, and the negotiation of complex agreements. It’s a costly, difficult path to take, but could be lucrative if executed properly.

IN ZOIO, IQOZ ANNOUNCED A PARTNERSHIP WITH DISTILLED, WHICH WILL HANDLE ALL OE MOZ’S CONSULTING LEADS. THAT EREED MOZ TO EOCUS ON THEIR SEO SOETWARE. SOURCE: HTTP: //MOZ. l'. OM/ BLOG/ THE-END-OE-CONSULTING-A-NEW-PARTNERSHIP-OUR-EOCUS-ON-SOFTWARE

IT. INDUSTRY SURVEYS HERE'S THE LATEST UPDATE ON THE STATE OE THE CUSTOMER SUPPORT INDUSTRY: HappyCIient

I7. INDUSTRY SURVEYS 1. Create an industry survey 2. Evangelize it until it has enough data to make an impact 3. Put time into the analysis 4. Visualize the data in a meaningful way * This is a massive time and resource investment. But if you do it right, you become the point of reference for thousands of people in your industry.

‘l'lI“i. ‘Nil l“IAI. I:. 'l“IILIE. “ii l£‘VE‘. ~" l. "l. ‘iiI'I‘llI fl! / ‘S I. OEEER PRIZES TO IIICEIAITIVIZE RESPOIISES NOTE THAT THEY HAVE TO BE BIG ENDDEH TD WARRANT WHAT YOU’RE ASKING 4’ 2. GET P,5.f? Ti: TERS OD! BOARD THEY’LL HELP vou WITH PRIZES AND OUTREACH 3. . ;EPEATEDL‘. ’ PROMOTE YOUR SURVEY BUT DON’T JUST PARROT — CREATE NEW, VALUABLE CONTENT AND INSERT A CALL-TO-ACTION TO YOUR SURVEY SOURCE: HTTP: I/GROOVEHO. COM/ BLOG/ SURVEY—POST—MORTEM

RELEASES ANNUAL “STATE OE IITCOUCID TASTAIICETEITG” REPORTS THAT SUMMARIZES THE TRENDS AND TACTICS RELTING TO INBOUND MARKETING. SUBSCRIPTION IS REQUIRED EOR ACCESS TO THE EULL REPORT. SOURCE: HTTP: //WWWSTATEOEINIZOUNDMARKETING. COM

IQ. PRODUCT INTEGRATIONS OUR - APP INTEGRATES WITH THESE HappyC| ient ZO ECOMMERCE PLATEORMS, SO YOU CAN USE US NO MATTER WHICH ONE YOU’RE ONI 3Q3}°" I Bie<°mm= r=e Etsy fiJ‘| I3!: §sD£2’ Q shopify fio| u3i0n Iul Magentogf YAHOO. ’ “‘I“f”“°

IQ. PRODUCT INTEGRATIONS Integrating your product into an existing, larger product can be simple, requiring only a token time investment. Hootsuite sees an average of 100 to 500 installs per day of each application in their gallery. You could potentially acquire thousands of users through a single integration. Product integrations are often the entry point to a deeper relationship.

salegprce OVER 2,000 BUSINESSES HAVE INTEGRATED THEIR SERVICES WITH SALESEORCE, IN THE EORM OE ADD-ON APPS. SOURCE: HTTPS: //APPEYCHANGE. SALESEORCE. COM

ICI. CREATE EREE STANDALONE TOOLS USE THIS EREE TOOL TO EIND OUT HOW SATISEIED YOUR CUSTOMERS AREI

Iq. CREATE EREE STANDALONE TOOLS . .-—— _. ... s . —g. —.. _- . V- —-nllx r| I‘l’ llf"lI I Free services can act as funnels to pre-qualify customers for your product. Build a tool or service that gives your customers a free assessment of the problem that your product solves. Once they do it, they’d become qualified leads who’| | naturally be interested in seeing how your product can help them solve the problem you’ve helped them map out.

CREATED EREE TOOLS LIKE i"‘A"i: -IICETIIIG GRASER IANALYZES THE OUALITY OE YOUR INBOUND MARKETING EEEORTS) AND RETI’. 'EETLA3 (EINDS PATTERNS IN THE RETWEETS YOU'VE GOTTEN). . I

J: ?f= .JlIII. l* ‘~'*'lIIi< I-‘II-}‘3‘Tl‘II‘ Hill IIIl‘III *I, !i~fl". IL AIM EOR THAT — INTERSECTION! SOCIAL CAUSE BUSINESS CUSTOMER fax 3.‘ 1 1-: HappyC| ient I I

20. BUILD YOUR BRAND AROUND A CAUSE Alll| rnn THAT 1. Identify your brand's values (easier said than done! ) 2. Identify a social cause that is aligned with those values 3. Host events and initiatives that help the cause. This is great PR for your brand. * Remember, it has to be genuine. You and your brand have to actually care and make a real difference, not just pose for photo ops.

M CONSUMERS ALIEN WITH VALUES UP TO TI% OE CONSUMERS SAID THAT THEY MAKE IT A POINT TO BUY BRANDS WHOSE VALUES ARE SIMILAR TO THEIRS. SOURCE: HTTP: //WWW. CMO. COM/ ARTICLES/2O| I/II/ S - OS| TIVE- EEEECTS—OE-CAUSE—RELATED—MARKETlNG.

I: ..: It: E. ’T7‘l'i ID» I A TE co GICIP, A SOCIAL DATA POWERHOUSE, STARTED THE BIG BOULDER IZTITIATIVE, ‘I’ BRINGING EYPERTS AROUND THE WORLD TOGETHER TO DISCUSS SOCIAL ISSUES.

RE: CUSTOMER SUPPORT HI PETER, GREAT, LET US KNOW IE YOU NEED ADDITIONAL HELPI REGARDS, JANE a-sz I POWERED BY I L HappyClient

2|. TAP INTO THE VIRAL LOOP I I III C. ‘ EI: “'FIT"l"‘lE. ‘E" ‘ILI I;3‘I’lEII. "[ ° _, “ I II EII"*E; E.; EIEIEJJ LEI II: ITNIIIIIII II IA II IVIEIE-P A‘I: I:I: “i'l: IIIAII Il; .I. .“I E! L.E. !iIE. !:IC, . IAIIVIE 719'I'L= I II! _' I SW '-'[>= .l! )!A'ACIl; l'Ili

HEY, I DO NEED A CUSTOMER SUPPORT APP EOR MY OWN BUSINESS. I THINK I'LL GIVE II.5.EP‘; 'CLIEI: IT A TRYI

2|. TAP INTO THE VIRAL LOOP 2.. 1. Map and study the natural ‘flow’ of your product (who uses it, in what context, for what purpose, etc. ) 2. Identify the instances where your customers might potentially interact with other people while using your product (eg. sending an email, sharing a file, etc) 3. Use those instances to market your product to your customers’ peers. Eg: “Powered by X” badges.

+ ' Windows Live“ 20/000 E Hotmail. THEIR "GET YOUR EREE EMAIL AT HOTMAIL" EOOTER HELPED THEM GET 20,000+ SIGNUPS A DAY JUST '3 WEEKS INTO THE CAMPAIGNI SIGNUPS W E E SOURCE: HTTP: //TECHCRUNCH. COM/200¢I/ IO/ I9/PS—| —LOVE—YOU— GET-YOUR-EREE-EMAIL-AT-HOTMAIL/

'. z-. . _ USERS HAVE THE OPTION OE INCLUDING ‘POWERED BY MAILCHIMP' IN THEIR EMAILS EOR I7.OlIfIfEY§§E'. ’IARDS, WHICH CAN BE USED TO GET CHEAPER BILLS.

THESE 2| TACTICS CAN HELP YOU /3.COUIf§E l5.O: E CUSTO. AERS. VISIT l. !E: ;I3£; I.! E.;4Il. Ii. HIIli‘I . .V. i’Il"I TO LEARN HOW YOU CAN USE EYISTING CUSTOMERS TO DO TILE S/ ::". EI

CRAFTED BY “ ReferralCcIndg Ens SOURCE: HTTP: //BLOGREEERRALCANDYCOM/ ZOILI/ OII/ Oq/2I—TACTICS«ACOUIRE—CUSTOMERS—SLIDESHARE/

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