21 tactics to fail your way to success (and build a happy startup)

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Information about 21 tactics to fail your way to success (and build a happy startup)
Technology

Published on October 26, 2013

Author: spookstudio

Source: slideshare.net

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From Lean Startup Machine, London 26 Oct 2013

21 @ W E L O V E L E A N TACTICS TO FAIL YOUR WAY TO SUCCESS AND BUILD A HAPPY STARTUP ! L E A N S TA R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3

THINK BIG

START SMALL

LEARN FAST

& BUILD SH!T THAT MATTERS

PASSION PURPOSE PEOPLE PROFITS

IF YOU CARE THEY’LL CARE

IT AIN’T EASY BEING LEAN

FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS

FAKE IT BEFORE YOU MAKE IT Flickr image from CWSEOntario

“ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT ASH MAURYA

IT’S TIME TO START EXPERIMENTING

“ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING TO WORK. MARTY CAGAN

1.CREATE A LANDING PAGE

2.KEYNOTOPIA PROTOTYPE

3.ASK A SIMPLE QUESTION

4.CREATE A FAKE T-SHIRT

5.MOBILE PROTOTYPE

6.OBSERVE PEOPLE

7.CREATE A FAKE BUTTON

8.MINIMUM VIABLE RESTAURANT

9.THE PAPER MVP

10.DO IT YOURSELF

11.WRITE A CLASSIFIED AD

12.THE EMAIL CONCIERGE

13. DIRECT MARKETING

14.COFFEE SHOP TEST

15. HACKING w/CUSTOMERS

16.GET BACK TO BASICS

17.GOOGLE DOCS MVP

18.START BLOGGING

19.TEST EXISTING PRODUCTS

20.HAVE A GREAT STORY

21.CREATE A SLIDESHARE

DESIGN FOR EMOTION

BUILD YOUR TRIBE

WHO’S GONNA LOVE YA?

START WITH WHY?

I AM NOT A ROBOT

(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

SO

Flickr image from CWSEOntario BE CREATIVE EXPERIMENTING= LEARNING

WORK SMARTER NOT HARDER

SET GOALS AND TIMEBOX Flickr image from minor9th

PIVOT OR PERSEVERE Flickr image from B4bees

YOUR VISION SHOULD GUIDE YOU Flickr image from B4bees

“ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF BEZOS

BUT… BE AWARE

VANITY Flickr image from angermann

VALIDATION

NOW GO FORTH AND ITERATE

THANKS & GOOD LUCK! @WELOVELEAN

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