Published on February 27, 2014
21 Random Stats and Facts about Google Adwords
At least 95% of Google’s total revenue comes from advertising
Google rakes in 33% of all online ad revenue (38.6 billion out of 117.6 billion)
The average click-through-rate for a Google ad is 3.16%
An ad in the first search position has an average click-through-rate of more than 7%
Number of businesses advertising on the Google Search Network: Over 1.2 million
Number of sites that are part of the Google Ad Display Network: Over 1 million
YouTube (part of the Google Ad Display Network) has a monthly viewership equivalent to roughly 10 Super Bowl audiences
A YouTube homepage Ad costs, on average, $400,000
There are at least 300,000 mobile apps currently serving Google Mobile Ads
Mobile phone listings work: 70% of mobile searchers call a business directly from Google Search
33% of all Google search clicks are generated through mobile
Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2013
The click-through-rates on Google Adwords jumped 25% in Q4 2013 vs. Q4 2012
Between December 2012 and December 2013, there was a 27% Increase in total Adwords spend
In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets
Online marketing, including PPC ads, is 54% successful at generating leads
Local TV advertising (on the other hand), is 1% successful at generating leads
Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
If there is no right-hand column, 45.5% of people can’t tell the difference between organic and paid search results.
“Insurance” Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click
The Google Display Network serves 180 billion impressions (views) each month, equalling about 6 billion every day
Sources ● ● ● ● ● http://blog.wishpond.com http://expandedramblings.com http://searchengineland.com http://searchenginewatch.com http://www.wordstream.com
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