2016 Amazon Virtual Summit: Feedvisor

50 %
50 %
Information about 2016 Amazon Virtual Summit: Feedvisor

Published on March 16, 2016

Author: CPCStrategy-ConvertRetailIntent

Source: slideshare.net

1. WINNING PRICING STRATEGIES FOR PRIVATE LABEL SELLERS Peter Kearns, Director Customer Success, West Coast | March 16, 2016

2. 2 HOW DO YOU GROW A SUCCESSFUL BUSINESS ON AMAZON? LET’S TAKE THE SCIENTIFIC APPROACH

3. Market Equilibrium A situation in a market when the price is such that the quantity demanded by buyers is correctly balanced by the quantity that sellers wish to supply. 3

4. Markets always navigate toward the equilibrium The equilibrium point constantly changes in response to changes in the market demand or supply 4

5. HOW CAN WE APPLY THIS TO THE AMAZON MARKETPLACE?

6. 6 THE 4 STATES OF THE MARKET Slow moving highly competitive products Fast moving highly competitive products Slow moving private label products Fast moving private label products Your sales velocity Competition

7. Optimizing your Replenishment Strategy Winning the Buy Box at the optimal price Fast Moving Highly Completive Products

8. Winning Buy Box at the Optimal Price The optimal price is the price point where your profit is optimized 8 Orders Buy Box vs Price Profit Price Optimal Price Diminishing profits due to decline in the Buy Box share Money on the table

9. Winning Buy Box at the Optimal Price 9 Orders Buy Box vs Price Profit Price Optimal Price Diminishing profits due to decline in the Buy Box share Money on the table ORDERS & INVENTORY DATA MARKET DATA COMPETITION DATA  Orders  Inventory Levels  Cost Structure  Sales Rank History  Buy Box Price History  Price Bids by Sellers  Seller Metrics  Buy Box Winner

10. Optimizing your Replenishment Strategy Replenish when the demand is high and your stock is low? 10  Buy Box Price - very high  Demand - high  Competition - low Replenish or Liquidate? 10

11. 11 Opportunity Zone Cost Replenish or Liquidate? Replenish when the demand is high and your stock is low? Optimizing your Replenishment Strategy  Buy Box Price - very high  Demand - high  Competition - low 11

12. 12 COMPETITIVE MARKETS ADVANTAGE Buy Box reflects market dynamics DISADVANTAGE Intense competition erodes profit margins

13. 13 THE 4 STATES OF THE MARKET Slow moving highly competitive products Fast moving highly competitive products Slow moving private label products Fast moving private label products Slow moving highly competitive products Slow moving private label products Your sales velocity Competition

14. 1 4 IN ABSENCE OF DIRECT COMPETITION PRIVATE LABEL PRODUCTS NEED TO BE PRICED ACCORDING TO THE DEMAND

15. 15 THE 4 STATES OF THE MARKET Slow moving highly competitive products Fast moving highly competitive products Slow moving private label products Fast moving private label products Slow moving highly competitive products Slow moving private label products Your sales velocity Competition

16. Optimizing your Replenishment Strategy Building a Demand Model to find the optimal price Fast Moving Private Label Products

17. Building Demand Model to find Optimal Price The optimal price is the price point where your profit is optimized 17

18. 1818 Building Demand Model to find Optimal Price The optimal price is the price point where your profit is optimized

19. 19 COSTS & INVENTORY DATA ORDERS DATA  Inventory Levels  Cost Structure  Orders  Sale Price History Building Demand Model to find Optimal Price

20. 20 COSTS & INVENTORY DATA ORDERS DATA  Inventory Levels  Cost Structure  Orders  Sale Price History Building Demand Model to find Optimal Price

21. 21 THE 4 STATES OF THE MARKET Slow moving highly competitive products Fast moving highly competitive products Slow moving private label products Fast moving private label products Your sales velocity Competition

22. Mitigating Stale Inventory Risks Reviewing Your Product Catalog Slow Moving Private Label Products Attracting TrafficBuilding Demand Model to find the optimal price

23. FBA Long Storage Fees Charges from Amazon or other warehousing companies for storing unsold stock 23 Tied up cash Cash is tied to stale inventory instead of being used for other opportunities STALE INVENTORY RISKS

24. Utilizing Demand Model to control Sales Velocity Price impacts demand Velocity (Pace of Sales) can be controlled by changing the price 24

25. 25 Utilizing Demand Model to control Sales Velocity Price impacts demand Velocity (Pace of Sales) can be controlled by changing the price

26. ALGO-COMMERCE Market Pricing Demand Competition GrowthTrends DecisionsAlgorithmsBig Data

27. AUDIENCE POLL Would you like to find out how Feedvisor can help grow your Amazon business?  I'd like to schedule a personal demo  I'd like some more information about Feedvisor's solution

28. THANK YOU

Add a comment

Related pages

The 2016 Amazon Virtual Summit - Feedvisor

We all know how difficult it is becoming to differentiate yourself as a brand and grow your business on Amazon these days. The sessions will focus on how ...
Read more

Feedvisor

The 2016 Amazon Virtual Summit - Feedvisor. ADVANCED STRATEGIES AND INSIGHTS TO DRIVE YOUR BUSINESS GROWTH. From March 14 to 17 - we're co-hosting a 3 day ...
Read more

The 2016 Amazon Virtual Summit

The 2016 Amazon Virtual Summit Advanced Strategies & Insights for Professional Marketplace Sellers to Drive Growth in 2016. March 14th, 15th, 16th & 17th ...
Read more

Feedvisor - The Algo-Commerce Company

“Feedvisor gives Amazon resellers the tools to change the price of their goods automatically.” ... All rights reserved © 2016 Feedvisor LTD ...
Read more

Feedvisor | LinkedIn

The 2016 Amazon Virtual Summit - Feedvisor. feedvisor.com. ADVANCED STRATEGIES AND INSIGHTS TO DRIVE YOUR BUSINESS GROWTH. From March 14 to 17 ...
Read more

AWS Global Summits 2016 - Amazon Web Services (AWS ...

Amazon EC2 Virtual Servers in the Cloud. ... AWS Summit: Coming Soon. ... © 2016, Amazon Web Services, Inc. or its affiliates.
Read more

The professional amazon seller's summit in Miami 2016

... growth in 2016? We're looking forward to welcoming you to the Amazon Professional Sellers' Summit at The Temple ... of Feedvisor's Sellers Summit in ...
Read more

The professional amazon seller's summit in Miami 2016

At Feedvisor’s fourth Professional Amazon Sellers Summit ... Get insights into the hottest trends for 2016. Watch a video of Feedvisor's Sellers Summit ...
Read more

WINNING THE AMAZON BUY BOX - CPC Strategy

WINNING THE AMAZON BUY BOX ... Feedvisor – The algorithmic repricing solution Buy Box Rotations If there are several merchants offering similar value for
Read more