20140305 3 ways-to_improve_your_website-without_a_developer

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Information about 20140305 3 ways-to_improve_your_website-without_a_developer

Published on March 8, 2014

Author: milican



3 Ways To Improve Your Website (Without a Developer) John Peterson, President
 Develare @johnapeterson

Fundamentals 1.Professional 2.Targeted 3.Goal Oriented @johnapeterson

Overview 1.Page Load Speed 2.Content Marketing 3.Social Media @johnapeterson @johnapeterson

1. Page Load Speed • 2006 Experiment • 10-results
 400-ms • 30-results
 900-ms • 500-ms delay
 -20% traffic @johnapeterson

1. Page Load Speed • Each 100-ms in page load speed resulted in 1% decrease in sales @johnapeterson

1. Page Load Speed • Tolerable wait time is around 2-seconds. • You have 10-seconds to convince visitor to stay. • Time is Money @johnapeterson

1. Page Load Speed • Shared Hosting • Expect 2,000-ms or longer delays from • GoDaddy, Hostgator, DreamHost, Bluehost, etc... @johnapeterson

1. Page Load Speed • What’s the solution? Managed Hosting. • Pick solutions for WordPress, Joomla, etc... • Page Load Speed Range: 500-ms to 1,500-ms • Depends on plugins and file sizes. @johnapeterson

1. Page Load Speed • Managed WordPress Hosting • wpEngine: Intermediate • Synthesis: Intermediate • Amazon Hosting: Expert @johnapeterson

Price @johnapeterson

2. Content Marketing • Pick topics your clients are interested in. • Pick topics you want to be known for. • Share your knowledge. @johnapeterson

2. Content Marketing • GATE, Inc. • 3,000+ visitors • 2,000+ new • Organic Search • Long technical articles @johnapeterson

2. Content Marketing • Brooke Education Services • High Quality Video • YouTube • Presentations @johnapeterson

2. Content Marketing • Creative Ventures • Newsletter • High engagement • Authentic content • Leads @johnapeterson

3. Social Media • Customer Intelligence • How can you solve their problems? • What’s hot? • Distribution Outlet • Search Engine Ranking Factor @johnapeterson

3. Social Media • Develare’s Strategies • Facebook Ads (Likes, Boosts, etc...) • LinkedIn Groups • Twitter Engagement @johnapeterson

Q&A @johnapeterson

Resources 1. 2. 3. Page Load Speed How Long Do Users Stay on Web Pages? 2011 September 12. Retrieved 2014 February 13. What Page Load Speed Means for the Success of Your Blog. 2012 March 22. Retrieved 2014 February 13. Performance of the Best WordPress Hosting Companies Compared. 2014 February 12. Retrieved 2014 February 13. @johnapeterson

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