Published on March 13, 2014
THE DUNNICAN ADVANTAGE
GLOBAL RESOURCES DUNNICAN ADVANTAGE: EXPERIENCE ◦ Global presence: 51 countries/3,100 offices ◦ Over 100 years providing real estate service ◦ $152.9 billion in sales volume in 2012 Source: 2011 data for Coldwell Banker® affiliated offices throughout the world
GLOBAL REACH o Potential purchasers can come from anywhere around the globe o 100,000 Coldwell Banker associates in 47 countries that share leads around the world o Member of the largest relocation network in the world, Cartus Representing such companies as Microsoft, Raytheon, Exxon-Mobil with over 1250 corporate companies as well as affinity companies such as USAA DUNNICAN ADVANTAGE: EXPERIENCE
NATIONAL RESULTS: REAL TRENDS TOP 500 DUNNICAN ADVANTAGE: EXPERIENCE *According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales. $119B $62B $52B $49B
COLDWELL BANKER APEX, REALTORS DUNNICAN ADVANTAGE: EXPERIENCE ◦ 12 offices with 400+ sales associates ◦ Top 100 broker in US- RealTrends Survey ◦ Top 10 CB Affiliates in US ◦ 2nd largest Coldwell Banker affiliate in Texas ◦ One of the highest # of sales per agent of top firms in Dallas- NAR,DMN
CINDY & CORY DUNNICAN DUNNICAN ADVANTAGE: EXPERIENCE ◦ 15+ years local market experience ◦ Selling approximately $15-$18 Million in real estate each year ◦ Nationally Recognized by Realtor.com for Online Marketing Excellence ◦ 70% of our business comes from past clients and referrals ◦ Strong emphasis on personal service ◦ Preferred Agent with Cartus Relocation, Sirva Relocation & WHR Group.
DUNNICAN ADVANTAGE: EXPERIENCE o List Price vs. Sales Price ratio is 98%. -Market average - 97% o Average Days on the Market – 54 Days o In 2013 We Listed 40 Homes For Sale o Only 2 Homes Didn’t Sell CINDY & CORY DUNNICAN
WE KNOW WATERVIEW o Since 1999, Cindy & Cory have lived, worked and played in Waterview. o Over 150 Waterview homes Sold o We have a vested interest in keeping our property values up o We know how to “sell” the neighborhood and the Waterview amenities WATERVIEW SPECIALISTS
MARKET VALUE AND PRICING o Comparative Market Analysis helps to determine the highest and best price at which a property will most successfully compete in the local real estate market Historical Sales Data Competition Study Market Saturation Market Absorption Rates DUNNICAN ADVANTAGE: KNOWLEDGE
The most important aspect of selling a home in today’s real estate market is determining the highest and best (most competitive) list price for the property. If the home is priced too high, buyers will choose not to look at the home or wait until the price is lowered to a more competitive range. You Risk: • Losing money due to extended time on the market • Losing buyers who choose to purchase other properties that are priced more competitively. When your home is priced right and ready to show, you open your home up to a greater number of potential buyers. Our Goal: • Price your home at the highest and best price as indicated by the local market. • Hit the market as a “HOT” property with perceived value in the eyes of the buyers actively searching for homes MARKET VALUE AND PRICING DUNNICAN ADVANTAGE: KNOWLEDGE
The Property Appeals To: 15% Over MarketValue 10% Over MarketValue Fair MarketValue 75% Of The Market IfThe Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under MarketValue MARKET VALUE AND PRICING DUNNICAN ADVANTAGE: KNOWLEDGE
DUNNICAN ADVANTAGE: KNOWLEDGE HOMEBUYER PROFILE: WHAT’S IMPORTANT Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers. o Quality of Neighborhood o Convenient to Job o Overall Affordability of Home o Convenient to Friends/Family o Quality of School District o Design of Neighborhood o Convenient to Shopping
DUNNICAN ADVANTAGE: KNOWLEDGE HOMEBUYER PROFILE: WHY THEY BUY Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.
HOMEBUYER PROFILE: WHERE THEY SEARCH DUNNICAN ADVANTAGE: KNOWLEDGE Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.
o Listing Syndication is the most powerful internet marketing tool available in today’s market. o The Dunnican Marketing AdVantage syndicates your home to over 50 websites, ensuring that wherever buyers search, your home is there. DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING
ONLINE MARKETING DUNNICAN ADVANTAGE: MARKETING o Coldwell Banker® has more unique web visitors than any other real estate brand* o Coldwellbanker.com had over 22 million visits annually o Average visitor spends more than eight minutes on the site o Featuring lifestyle, affordability and keyword search tools for fast and easy browsing o Multiple images and video showcase unique features of your house *Nielsen/Net Ratings Report for real estate Web sites, January-December 2011
o State of the art real estate websites targeted specifically to the local market area. o Over 500 unique visitors per month o IDX SearchTechnology Your home featured on MyNewHomeNow.com DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING
Your Home Showcased on Realtor.com o DunnicanTeam listings are featured on Realtor.com using Showcase listing enhancements. o Your home will be more visible to buyers with up to 25 jumbo photos, virtual tours, video tour and marketing headlines to show off the best features of your home. r r DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING
Premium Placement and Promotion On 8 Top Real Estate Search Sites DUNNICAN ADVANTAGE: MARKETING ONLINE MARKETING
www.YourAddress.com A property specific website with a custom domain. o VirtualTour o Video Highlights Tour o Photo Slideshow o MobileWebsite o Active Mapping o School & Community Information o Text For Info Response DUNNICAN ADVANTAGE: MARKETING AWebsiteThat’s All AboutYour Home… ONLINE MARKETING
DUNNICAN ADVANTAGE: MARKETING Social Media Networking ONLINE MARKETING YouTube Video Highlights Tour
AGENT AND COMMUNITY MARKETING DUNNICAN ADVANTAGE: MARKETING Direct Mail Postcards -Surrounding Homes Targeted & Mass Email Blasts -Agent Community
GRAPHICS DUNNICAN ADVANTAGE: MARKETING Full Color Graphics -In Home & ToYour Neighbors Black & White Graphics -At The Sign
Text Response System Client inquires about your property from sign or number used in other marketing venues We are notified by cell phone within minutes of inquiry. Statistically, the first to the customer has the best chance to close the sale. Prospective Buyer receives instant access to information and photos via text Our proprietary Lead Management tools let our team answer every lead quickly and professionally AUTOMATED RESPONSE SYSTEM DUNNICAN ADVANTAGE: MARKETING
HOME PRESENTATION DUNNICAN ADVANTAGE: MARKETING Apex, REALTORS ◦ Coldwell Banker Exclusive Home Buyer Ready Program ◦ Coldwell Banker Home Protection Plan
Almost 75% of a buyer’s first impressions of a homes’ interior are controllable Cindy & Cory understand the importance property merchandising plays in ensuring a profitable and timely sale. Both Cindy & Cory are highly skilled in home enhancement and staging, making their homes stand out in the minds of both the buyer and the real estate community. HOME PRESENTATION DUNNICAN ADVANTAGE: MARKETING Professional Stager Professional Photographer
RAPID RESPONSE DUNNICAN ADVANTAGE: SERVICE Our lead management system notifies us immediately When homebuyers inquire about your house, they want a rapid response
o You will receive an email and/or phone call every 7-10 days from a member of the DunnicanTeam. o Easy to Locate by phone, text and email o Business Hours: Monday – Saturday 8am – 7pm Sundays by Appointment Only o Our Team Members answer inquiries on your home 7 days a week. COMMUNICATION DUNNICAN ADVANTAGE: SERVICE
o Showing Feedback is one of the best tools we have o Feedback is obtained on approximately 75% of Showings o Every showing agent receives the following: 3 phone calls 4 Showing Service emails 1 email containing interior and exterior photos o You will receive an email as soon as feedback is obtained from the showing agent COMMUNICATION DUNNICAN ADVANTAGE: SERVICE
Cindy & CoryTake The Risk Out Of ListingYour Home With An Agent CancelYour Listing At Anytime Cindy & Cory Dunnican are so confident in the services they provide to their clients that they offer their EASY EXIT LISTING AGREEMENT® to every seller they represent. EASY EXIT DUNNICAN ADVANTAGE: SERVICE
“hard work and dedication” “theywent outof their way” “superior quality real estate service” “We’re proud to be their clients” “they made us feel like we were their only client” “professional and personal service” “creative” “couldn’t ask for better” “knowledge and professionalism made it easy” “fantastic job marketing our home during a very trying market” Cory and Cindy have a history of outstanding service. Just ask their past clients. With comments like these, it’s no wonder that 60-70% of Cindy & Cory’s business comes from past clients and personal referrals. “genuine pleasure to work with” WHAT OUR CLIENTS SAY DUNNICAN ADVANTAGE: SERVICE
We’re ReadyTo Go To Work ForYou… Cindy & Cory Dunnican 972-679-1789 Coldwell Banker Apex, Realtors www.MyNewHomeNow.com WE CAN SELL YOUR HOME TOO DUNNICAN ADVANTAGE: RESULTS
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