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2014 search checklist by one digital

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Information about 2014 search checklist by one digital
Marketing

Published on March 10, 2014

Author: OneDigitalHK

Source: slideshare.net

Description

2014網上搜尋行銷趨勢
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讓更多客戶搜到你! 2014網上搜尋行銷趨勢 2014 Search Engine Marketing Checklist

2 關於One Digital • 擁有4As廣告公司經驗之專業團隊,曾為多間國際品牌提供 營銷策略 • 為雅虎、Google及百度等主要搜尋網絡之合作伙伴 • 獨有自家研發之「搜尋優化行動整合」網上營銷系統

3 2014網上搜尋行銷清單 用一分鐘時間,試做以下2014年網上搜尋行銷清單: 1. 搜尋公司名字時,在結果中公司名字出現 在第幾位? A. 第一頁第1位 B. 第一頁2-5位 C. 第一頁第5位後 D. 第二頁 2. 你在網上買多少關鍵字? A. 200字以上 C. 50-100字 B. 100-200字 D. 50字以下 3. 你有多少關鍵字群組? A. 5組以上 C. 2-3組 B. 4-5組 D. 只有1組 4. 每次點擊付費(Cost Per Click)多少? A. 3元以下 C. 5-10元 B. 3-5元 D. 10元以上 5. 當顧客到達你的網頁後,有多少人會聨絡 你們作相關查詢或購物? A. 5%以上 C. 低於1% B. 1-5% D. 不清楚 A. 4分 B. 3分 C. 2分 D. 1分 如果你有16分以上,Excellent! 如何可以進一步提高搜尋行銷銷率?

4 搜尋優化網購整合 搜尋、優化 整合 Integration 透過整合並分析顧客資料、 網上營銷等數據,增強電 郵 、 SMS 、 Facebook 及 其他推廣活動內容之相關 性,提高營銷效率 行動 Activation Search & Optimization 從顧客需求、網上搜尋到線上 線 下 path-to-purchase 之 設 計上,針對顧客購物思維,讓 顧客找到並了解你的產品 行動並不一定指網上購買產品或服 務,你可以把這營銷目標定為網上 報讀免費課程等,目的在於精簡營 銷流程,增加成功銷售之機會

5 One Digital搜尋推廣組合 投放一樣資源,增加網頁流量! 第三步:優化 第二步:執行 第一步:發現 讓我們了解你現時搜尋數 據狀況、需要推廣之產品 及營銷目標,對於顧客於 整個消費心態及path-topurchase作深入分析 投入相同資源,增加營消 效率。從搜尋策略、關鍵 字選用及網頁設計上,根 據營銷目標設計並執行方 案 每月提交詳盡報告,從搜 尋到行動,進行分析及評 估成效,並就營銷流程上 各項細節作出建議,優化 執行方案,增加曝光率, 增加點閱率

6 活用長尾(Long Tail)戰略,優化搜尋效率 網上搜尋行銷(SEM)中其中一種最普遍使用之優化 方法就是活用長尾戰略,針對顧客更精準之搜尋需要 來定制關鍵字,以減少競爭之方法來降低每次點擊之 費用,讓你所投入的資源更有效率。

7 下一步:讓更多客戶搜到你! 投放一樣資源,增加網頁流量。咨詢免費! 立即透過電郵、電話或whatsapp聨絡我們! Bennet Tsui Joe Lee bennet@onedgitialhk.com joe@onedigitalhk.com 9751 1582 9281 3102

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