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2014 Online Marketing Guide for Real Estate

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Information about 2014 Online Marketing Guide for Real Estate
Real Estate

Published on December 16, 2013

Author: Placester

Source: slideshare.net

Description

Our 2014 Online Marketing Guide for Real Estate details the importance of mobile optimization and content marketing, complete with strategy checklists and key phrases to enhance your 2014 marketing plan.
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21 04 ON I EMA K TN G I EF LN R E I G U D OR RA ET T E L SA E MOBL IE MA I NA A EY A MOBL -RE D YMA K T R R OU IE F IN L R EE? 4 6 T A OD Y % 2 0 % I21 N 04 o s ac es s fe rh r ue mo i d v e bl e i s e c e c s ey o o le xl i lfr nn uv i rs ac e e rh o ra e tt s ac e fe l s e e rh s a aep r r do r ef me n o mo i d v e bl e i s e c M be oi l d v e wl ei s i c l ice s gy n rai l n ui e ti l z lc t n& o ai o p r nl es a o peee c rfrn e d tt aa o d le ev r i rl a t e vn e c ne t o tn. T eewl hr i l b moe e r Itrenen t ra y ed mo i bl e dv e ei s c ta hn h m n. u as M be oi l I en t n re t t ffi wl r c i a l sras up s d stp ek o I en t n re t tffi . r c a teT K A h A E WA Y Mo i - in l mak t gwi h l gv y u bl f e dy rei er n l ep ie o r l b s e steu p r a di 2 1 . ui s h p e h n n 04 n C TN ON E T C A E R Z I C T N MA K TN S ON E T R E IG P R OFY RMA K TN A T OU R E IG SR TG ? 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L cl o ge L cl Bn L cl o a G o l+ o a & ig o a , , LC L LG O A BO Ic d ao asac tr i y u bo ’ n l e lcle rh em n o r lg u s tl (.. otnC n oBo ) ie eg B s t o o d lg LC L O TN O A C NET R v wrs ua t&at cin, triw e i et rns tat si ev e a r o n e lclc lbie, t. o a“ee ris ec t ” R VE E IWS 2 1 W E ST 04 B IE C E K IT H C LS Vsos h udh v a ec l n sac itrso l ae n xel te rh i e e p r n ears a d v e x ei c cos l e i s e l c S CA S LIG O IL E L N 21C TN 0 4 ON E T C E K IT H C LS MO I RE D YML S A C BL F IN L E S ER H S CA S A IGB T O S O IL H RN U T N 2 1 S IL 0 4 OCA C E K IT H C LS O t n: bl-ny i , bl a p pi smo i o lse mo i p , o e t e rso s ed s nse ep ni ei i v g t S OP U I E L GN 21L A 0 4 OC L C E K IT H C LS MO I RE D YWE ST BL F IN L E B IE A k o r l nsow i (ra! e iw o s y u ce tt re ge t rv s n i t ) e G o l,ep ec o ge Y l, t. teT K A h A E WA Y Pa nn o t o r tae y f m we d s nt ln ig u y u srtg ,r o b ei o g lc l E wi ma ey u c ne t r o a S O, l k o r o tn mo e l c h s ea defcie o ei n f t . v e v B I T EK OW EN H N 1E P R T R F 2 1 2 X E T E MS OR 0 4 MA K TN R E IG A T U OMA I TON D I C MP I N RP A A G LF C C EE IS IE Y L MA L A c mmu iainsrtg ta o nc t o t e y ht a s n so t uo tdme s g s e d u a tmae sa e t la so c so r o e as t o e d r u tmes v r e a u t f i . h s me s g s mo n o t me T e e sa e aetpc l " r p d i a r y ial d i e "n y p te ds q e c ta rltst h me e u n e h t eae o tea t n( o la se o k o h ci d wno d b o ) r o c n es nfn e sau ( e r g o v ri u n l tts n ai o n tee do af eta) f h h n f r r lo te e i rcpe t e iin. E i ta aetg ee b s d mal h t r r g rd a e s i of f eeala o c so r f o wh r e d r u tme i i tec n es nfn e. o s n h o v ri u n lF r o e a l, u tmeswh h v x mpe c so r o ae b e wi ac mp n fr n en t h o a y o ma y y aswi g t iee t e r l e df rn l f me s gn ta to ewh h v sa ig h n h s o ae js s n du . ut i e p g C V RI FN E ON E SON U N L C S OME P R ON S UT R ES A T i i me n t s rea a"i a" hs s a t o ev s vs l u rp e e tt no h w ac so r e rs nai f o o u tme i ldtru haco e s l,rm s e ho g ls d ae f o cikn o a Itre l ig n n nen t c a v rs me t osat gaf e d et e n t trn i i r e ta t b yn teofrdp o u t r lo u ig h f e rd c i e o s rie r evc . P ro a aeme n t mo e ra es n s r a t o d le l c so r e g a hc , u tme d mo rp is alwigmak tr t ce t l n o rees o rae c ne t n p o u t ti rdt o tn a d rd cs al e o o a idvd a wi a i gn d n n iiu l t n ma ie h n me hsoy soy a d a , i r, tr, n t b h vo. h s d ti s o l b e a irT e e eal h ud e s c mpeee o g t alw te o lt n u h o l o h mak tr oi gn te ree t ma ie h p ro asn e sa dd s e i a es n ' e d n e i s n r wa ta wi srn te te y h t l t gh n h l e p o u t r evc ofr ga d rd c o s rie f i n en teme s gn u e t s li h sa ig s d o elt . L GT I ON A L K Y OR S EW D S f r s lt n ta alw ot e oui s h t l wa o o mak tr t a tmaerp tie rees o uo t e eiv t ts s s c a e iba t a d a k , u h s mal lss n d i c mp in , t tg es r a ag s wi r g r p h i b s do la b h vo. a e n e d e a ir PC P A p rs o a la t he wod , ha e f te s tre r s te ek y r saee t mey h s e wod r xr l e s e ica d to g u l eyt p cf n ,h u h ni l o i k d ieag e t e l f rfc ae r v ra d a o t f , r ai b t r utdt d a n hg e et s i e e o rwig ih r q ai la s whc alwsfr u ly e d , ih l t o o hg e c n es nta s otr ih r o v ri h n h r o e k y rs e wod . R S ON I ED SG E P SV E I N SM E Ana p o c t we d s n p ra h o b e i g ta a tmaial s is& h t uo t l hf c y t rs e c ne t op o iea e i s o tn t rvd n z o t l iwig&b o ig p i ve n ma rws n e p r n ea rs al e ie x ei c co s ld vc s e (mat h n s tbes ec) s r o e ,a lt, t. p . S ac E gn Mak t g e rh n ie rei n fc s so tep o t no o u e n h rmoi f o we s e tru hice s g b i s ho g n ra i t n ter iblyi s ac e gn h ivs i n e rh n ie i i t rs l p g s e ut a e . s SO E U X S ac E gn Op i z t ni a e rh n ie t ai s mi o s b e o S M ta fc s so u st f E h to u e n ma iuaigwe s e o we np lt n bis r b t p g st ice s ter iblyi a e o n ra e h ivs i n i i t og nc( o - ad s ac e gn r a i n n p i) e rh n ie rs l . e ut s U e E p r n erfr t a s r x ei c ees o e p ro ’ o eal ec p in a d es ns v rlp re t s n o feig fl wiga itrcin e l s ol n n nea t n o o wi ap o u ts rie o t h rd c, evc , r c mp n . o ay C V RI R T ON E SON A E OP I Z TON ( R TMIA I C O) P yP rCiki amo e o a - e- l s c d lf Itre a v rs gwh ri nen t d et i in een a v rs r p yas e ica u t d et es a i p cf mo n i e c t a a i cik do ah i me n d s l e n c ( o l Ad od i aP C Go ge W r s s P p o ie) rvd r. R fr t tep o e so ees o h rc s f e p r nigwi we p g x ei t me n t h b ae d s n c p , f r, n e i , o y of s a d g e v r t n o c ne t oice s ai i s f o tn t n ra e ao tert a whc la sc n et h ae t ih e d o v r . Rsucs eor e ht:s ac e gn w thc m at l/2 5 4 /6 o-e rh r- o - s - o i -xlsv l-oR s ac -td tp/ e rh n ie ac .o /ri e2 6 5 74 -fS ac esN w U eM bl E cu ieyt- e e rhSu y / c e ht:w w s alu ie se .o / a-saes ac -tt/0 0 tp/ w .m l sn ss m c m r l tt-e rhsas7 2 / / b e e ht:w w s at sg t.o / o i - ak t gm bl- ak t ga ayism bl- ak t gsait s tp/ w .m ri ihsc m m bl m rei / o i m rei -n lt / o i m rei -tt i / / n e n e n c e n sc ht:w w d m reig r.o /lgbd3 0 9 / ii l ak t gSrtg --hn s o - e dt- n w fr2 1 tp/ w .c ak t poc m bo /i/4 4 3D gt - rei -tae y3T ig - uN e -oK o -o- 0 4 / n aM n Y ht:w w fre .o /i sjy o d m r/0 31 /8tetp7c ne tm reigte d -h tw l d m n t- 0 4 tp/ w . b sc m st / s n e es2 1 /00 / -o --o tn- ak t -rn sta- i-o iae2 1 / / o e a h n l ht:w w fre .o /i sjy o d m r/0 30 /7tetp7o l em reigte d -h tw l d m n t- 0 4 tp/ w . b sc m st / s n e es2 1 /91 / -o --ni - ak t -rn sta- i-o iae2 1 / / o e a h n n l ht:w w s lsoc m reig lu .o /lg2 1 /85 -o tn- ak t gsas tp/ w .ae fre ak t co dc m bo /0 30 /0 c ne tm rei -tt/ / n n Atbtn ti i s ruo ht:te o n rjc.o /o na piain#c nN 1 14 tp/ h n u poe t m n u /p l t /io - o 7 1 / c c o ht:te o n rjc.o /o nbo s r io - o 0 0 tp/ h n u poe t m n u /rw e/ c nN 2 8 9 / c # ht:te o n rjc.o /o ncik#c nN 1 4 5 tp/ h n u poe t m n u /l /io - o 9 2 / c c ht:te o n rjc.o /o nco d#c nN 3 4 tp/ h n u poe t m n u /lu /io - o 8 1 / c ht:te o n rjc.o /o nd r-o r/io - o 3 4 tp/ h n u poe t m n u /atb ad#c nN 1 4 8 / c ht:te o n rjc.o /o nga h#c nN 1 7 5 tp/ h n u poe t m n u /rp /io - o 8 3 / c ht:te o n rjc.o /o ns ae#c nN 2 3 tp/ h n u poe t m n u /h r/io - o 5 / c ht:te o n rjc.o /o nh n s a e#c nN 1 7 5 tp/ h n u poe t m n u /a d h k /io - o 6 2 / c ht:te o n rjc.o /o nic g i /io - o 5 2 tp/ h n u poe t m n u / o nt #c nN 7 7 / c n o ht:te o n rjc.o /o nln igp g /io - o 6 3 tp/ h n u poe t m n u / dn -a e#c nN 6 0 / c a ht:te o n rjc.o /o nl k#c nN 1 0 6 tp/ h n u poe t m n u /n /io - o 5 6 / c i ht:te o n rjc.o /o nm g p o e#c nN 1 2 0 tp/ h n u poe t m n u / e a h n /io - o 7 5 / c ht:te o n rjc.o /o np du /io - o 2 9 tp/ h n u poe t m n u /o im #c nN 2 6 7 / c ht:te o n rjc.o /o nfn e/io - o 7 2 tp/ h n u poe t m n u / n l c nN 1 3 8 / c u # Cet b a turaett rae euil ls e f e a WE ST S H T B IE T A WO K R B iwi i e a lIXfr etr nn ut t n x beD o b t o le l h d e i mak t g lc le rha dS O F r x et e , rei , asac ,n E . o e p rh l n o p v i l etr o it a s . m s p c ec I OGR H C B P AC S E NF AP I Y L E T R

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