Published on February 27, 2014
MESSAGING AND FRAMING: HOW TO COMMUNICATE YOUR MESSAGE JAMES HAMMOND
WHAT IS MESSAGING AND FRAMING? • Messaging and framing is the art of maximizing the persuasiveness of your communications
WHAT YOU NEED TO UNDERSTAND • Aristotle’s three modes of persuasion • Ethos • • Logos • • an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. appeal to logic, and is a way of persuading an audience by reason. Pathos • emotion, and is a way of convincing an audience of an argument by creating an emotional response.
NAME THE APPEAL • "Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!"
NAME THE APPEAL • "It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"
NAME THE APPEAL • "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
YOUR TURN…I NEED 3 VOLUNTEERS
WHAT TOOLS DO I HAVE? • Press releases • Social media • Press Conferences/speeches • Interviews • Robocalls • Website • Commercials • Emails
WHAT IS A PRESS RELEASE? • A press release is a written statement to the media. It can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. • Fundamental tool of Public Relations • City of Atlanta - Snow Storm • Michelle Nunn
HOW TO WRITE A PRESS RELEASE (CONT) • Write a good headline • (NLC Augusta Recognized as Chapter of the Year) • Brief, clear, to the point
HOW TO WRITE A PRESS RELEASE (CONT) • Write the body copy • Write how you want it to appear in a news story • Start with date and city • Lead sentence should grab reader • Body should be compact • 1st paragraph should sum up the release, other content should elaborate • Deal with actual facts
HOW TO WRITE A PRESS RELEASE • Communicate the 5 w’s • • What • When • Where • • Who How Make it newsworthy!
MASTER THE FORMAT: INVERTED PYRAMID • First paragraph most important information • Second and third paragraph(secondary information including quotes and facts • Boilerplate information • contact information • End with ### • Put it on the web
SOCIAL MEDIA • Utilize social media outlets • Reach out to key influencers
ELEVATOR SPEECH A 30 SECOND OVERVIEW OF AN INDIVIDUAL'S KNOWLEDGE, SKILLS, AND ACCOMPLISHMENTS. THE TERM COMES FROM THE TIME IT TAKES TO COMPLETE A NORMAL ELEVATOR RIDE FROM THE TOP TO THE BOTTOM FLOOR. AN "ELEVATOR SPEECH" IS AN OPPORTUNITY TO GET YOUR POINT ACROSS IN A TIMELY MANNER; NAMELY, WHO YOU ARE, WHAT YOU'VE ACCOMPLISHED, AND WHERE YOU HOPE TO GO IN THE FUTURE.
POLITICAL ADS • ED LEE • Herman Cain • RightFace
REALIZE WHAT YOU DO CAN BE USED AGAINST YOU • Mayor Katz • Ad
DON’T BE THIS PERSON SHEILA EDWARDS FORMER DEKALB COUNTY PUBLIC INFORMATION OFFICER
KEEP THE INFORMATION FLOWING
Share Presentation it and framing cci. ... 2014 NLC Augusta - Messaging and Framing Presentation. ... Wire Framing Presentation.
EPICS General Messaging and Error Handling for NLC. ... PowerPoint PPT Presentation. Download EPICS General Messaging and Error Handling for NLC ...
Slide 1 Presentation: Messaging | PL-000017-r5 | May 09, 2011 Verticals TOC » UNITE MESSAGING SUITE » Slide 2 [ Messaging ] 2 Presentation: ...
Site Archive for Monday, 16 Sep 2013. ... for Paper Presentation at the 2014 American Academy of Orthopaedic ... Premier Clinical Messaging, ...
On vous propose de venir vous détendre avec nous le temps d'une soirée, que se soit pour faire une pause pendant vos révisions, de souffler après les ...
A Certificate of Good Standing can also be called a Certificate of Status or Certificate of Existence, depending on the state.
Site Archive for Wednesday, 28 Oct 2015. ... Presentation at Gabelli’s 39th Annual ... to Grow at a CAGR of 9.64% Over the Period 2014-2019 ...
List of free sample resumes, resume templates, resume examples, resume formats and cover letters. Resume writing tips, advice and guides for different jobs ...
aug,augusta aeg,aegean armr,armor ahe,ahem atle,attributable ... coms,comments cntc,contact cion,collection calg,calling chan,chain cons,controls ccal,critical