advertisement

2014 Mobile Behavior Report

35 %
65 %
advertisement
Information about 2014 Mobile Behavior Report
Technology

Published on March 12, 2014

Author: ExactTarget

Source: slideshare.net

Description

Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
advertisement

Combining mobile device tracking and consumer survey data to build a powerful mobile strategy 2014 Mobile Behavior Report

The Mobile Consumer Survey: Objectives & Methodology

Tracked 470 people from Luth’s ZQ technology Asked from January 6-14, 2014 Integrated data and survey responses The Mobile Consumer Survey: Objectives & Methodology

What is Mobile? • Consumers most frequently associate “mobile” with a smartphone/cell phone • 85% said mobile devices are a central part of everyday life • Consumers spend 3.3 hours a day on their smartphones

The Role of Tablets • 73% of smartphone owners also owned a tablet • Ownership by income/age: - 81% own tablet ($75-$100K) - 79% own tablets ($100K+) - 81% own tablets (aged 35-44) • Time spent on devices increased when both were owned

Leadership in Mobile • More than nine out of ten consumers say that access to content however they want it is somewhat or very important; 59% say it’s very important • 83% say a seamless experience across all devices is somewhat or very important

Device BreakdownDevice Breakdown by Hours

Device BreakdownDevice Breakdown by Age

3.1 hrs3.3 hrs Average Hours Per Day Spent on Mobile Device

Activities on a Smartphone/Tablet: by Channel & Activity

Power Mobile Users: Activities of Smartphone Owners vs. Smartphone & Tablet Owners

Mobile Usage by Device Type: Hours in the Day

Mobile Usage by Device Type: Day of the Week

Device Breakdown Access to content any way that I want it How Consumers Rate Mobile Brand Factors

Seamless experience across all my devices How Consumers Rate Mobile Brand Factors

Is a technology leader How Consumers Rate Mobile Brand Factors

Email from Brands

Purchase from a Brand’s Email

Location Sharing

Push Notifications

Business-Specific Apps

Text Messages

Social on Mobile

Mobile Optimized Websites

exacttarget.com/2014-mobile-behavior-report

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

2014 Mobile Behavior Report

2014 Mobile Behavior Report Combining mobile device tracking and consumer survey data to build a powerful mobile strategy
Read more

2014 Mobile Behavior Report Reveals Key ... - Salesforce Blog

2014 Mobile Behavior Report Reveals Key Findings on Usage, Apps, Downloads and More
Read more

2014 Mobile Behavior Report | Salesforce Marketing Cloud

Digital mobility and connectivity become more important every day. Learn more about the current state of mobile behavior in this report.
Read more

A Look Inside the 2014 Mobile Behavior Report - Results@Hand

With 85% of respondents saying mobile devices are a central part of their everyday life, mobile is a trend that must be considered for 2014.
Read more

75 Digital Marketing Stats from Salesforce Marketing Cloud ...

38. “76% of Twitter visits occurred on tablets.” - 2014 Mobile Behavior Report. 39. “82% of weather visits occurred on smartphones. ...
Read more

Mobile Behavior Report Indonesia 2014 - JAKPAT

One thought on “ Mobile Behavior Report Indonesia 2014 ” Rika Verry Kurniawan January 16, 2015 at 11:08 am. Thanks for a sharing all about indonesia ...
Read more

The 2014 Mobile Behavior Report | HubDesk

One source anticipates that by the end of 2014 there will be 1.75 billion people around world using a mobile phone, and nearly 700 million of these will be
Read more

New Mobile Tracking & Survey Data: 2014 Mobile Behavior ...

Written by RJ Talyor on FEBRUARY 25, 2014 via ExactTarget Blog: Digital mobility and connectivity grow more important every day. We know consumers keep ...
Read more