2014 MITX e-Commerce Summit - The Everywhere Consumer

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Information about 2014 MITX e-Commerce Summit - The Everywhere Consumer
Marketing

Published on February 28, 2014

Author: MassITX

Source: slideshare.net

Description

Key Takeaways from the MITX e-Commerce Summit on January 30th, 2014.

Big thank you to our 2014 e-Commerce Summit Sponsors:
TJX
Accenture
Blueport Commerce
Cantina
Evergage
Hybris Software
Responsys

Today's consumers are uber-informed and hyper-connected. The empowered smartphone and tablet wielding shopper employs practices like "showrooming" and takes advantage of an abundance of online resources to make faster, smarter, more informed decisions. At the same time, their digital footprint offers the businesses with which they're interacting greater insight into their profile and preferences. Agile and innovative companies are leveraging that influx of data to provide the most personalized and frictionless buying experiences possible. At the 2014 MITX e-Commerce Summit, leading industry experts explored the technology and innovative approaches companies are adopting to influence how the customer journey unfolds.

Speakers from the following companies:
Boston Business Journal
Joss & Main
FleishmanHillard
Tumblr
Cantina
Google
Rue La La
AP
The Grommet
Vistaprint
Accenture
Havas PR
Care.com
CVS
GetGlorious
Vee24
Gloss48, Inc.
Optaros
Spreadshirt
Digitas
Wayfair
Reebok
Staples
Paypal Media Network
Visual IQ
Responsys
TripAdvisor
Forrester
KitsyLane
Blueport Commerce
Kayak
Drizly
SapientNitro
Brand Networks
TJX
Evergage

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