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2014 Brunswick Investor Use of Digital and Social Media Survey

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Information about 2014 Brunswick Investor Use of Digital and Social Media Survey
Finance

Published on February 26, 2014

Author: Brunswick

Source: slideshare.net

Description

Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include:

• 70% of investors believe that the role of digital media will play an increasing role in future investment decisions
• 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter
• Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg
• In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source
• 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey
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