Published on March 7, 2014
Analytics Fleet Profile Breda, the Netherlands, Q1 2014
Market size Dutch Car and LCV Market Data based on “RAI i.c.w. RDC” 31-12-2012 Total Cars LCV Own funding 584.170 291.048 293.122 Leased 695.737 570.106 125.631 Automotive professionals 458.463 392.654 65.809 Private 7.309.708 6.888.579 421.129 Total Dutch Market 9.048.078 8.142.387 905.691 Total B2B 1.738.370 1.253.808 484.562 Total Addressable B2B 1.279.907 861.154 418.753 Total Addressable B2B: all vehicles in the end user “Business market”. Therefore excluded are all private owned vehicles and all vehicles owned by automotive professionals such as dealers, rental companies and importers.
Market size – Business Cars and LCV’s All Cars and LCV's 9.048.078 (100%) Private 7.309.708 (80,8%) B2B 1.738.370 (19,2%) Automotive Professionals 458.463 (26,4%) Adressable B2B 1.279.907 (73,6%) Own funding 584.170 (45,6%) Data based on “RAI i.c.w. RDC” 31-12-2012 Leased 695.737 (54,4%)
Market size – Business Cars All Cars 8.142.387 (100%) Private 6.888.579 (80,8%) B2B 1.253.808 (19,2%) Automotive Professionals 392.654 (26,4%) Adressable B2B 861.154 (73,6%) Own funding 291.048 (45,6%) Data based on “RAI i.c.w. RDC” 31-12-2012 Leased 570.106 (54,4%)
Total Dutch Market vs Fleet Profile Database Fleet Profile Nederland: Locations 17,400 Organizations 14,000 Fleet Profile represents: 3.0 million employees > 400.000 vehicles > 65,000 decision makers
The illustration shows the average number of vehicles found on the sites interviewed for the Fleet Profile database. It contains both company owned and leased vehicles (vehicles = cars + lcv + trucks)
The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through operational lease and vehicles through financial lease.
65 percent of all interviewed Belgian sites with company vehicles indicate that at least one vehicle is company owned. The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through operational lease and vehicles through financial lease.
Brand Penetration (No shares)
Above illustration focuses on the three most deployed lease companies in the Netherlands. The illustration depicts the percentage of sites per segment (in this case total fleet size) with vehicles from Athlon, Leaseplan and Alphabet Lease.
Above illustration focuses on the three most deployed lease companies in Belgium. The illustration depicts the percentage of sites per segment (in this case total fleet size) with vehicles from KBC, Alphabet Lease and Leaseplan.
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