20131120 presentatie adviesraad safeshops.be

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Information about 20131120 presentatie adviesraad safeshops.be

Published on February 18, 2014

Author: BartVanDenBrande

Source: slideshare.net

It’s all about

Media campaign to enhance consumer trust How? 1. 2. 3. 4. Obligation to put label on “all” communication holders Create a set of consumer rights Create B2C website & Facebook page Create a moment of attention => f.eg eTalage…

Set of consumer rights

New Website from december

But we all want more…

Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue. Solution?

Proposition Installation of Committee of ePublicity Composition • Big labelcarriers willing to invest in consumer trust • Big business partners willing to invest in consumer trust Tasks • Set up of media campaign • Engagement of press agency  Coordination by SafeShops.be  Targets en KPI’s are set in function of available budget.

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