2012-04-18 Rocking the Vote

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Information about 2012-04-18 Rocking the Vote
Education

Published on March 10, 2014

Author: jenniferwaggoner

Source: slideshare.net

Description

Presentation at the LWV Berkeley/Albany/Emeryville event on civic engagement and voting from 2012. The video of this presentation is here: http://youtu.be/fGPTsTvhuRU

Rocking the Vote Using Electronic Media Jennifer Waggoner President, League of Women Voters of California

Goal Audience Action THEN consider format Build relationships

Goal •Active, informed participation in democracy

CA SOS Registration Report

Who does not vote? 30% are habitual voters 35% are periodic voters – register but don’t always vote 35% are not registered – mostly 18-30 year olds

Goal & Audience Increase participation of non-voters: • Registration • Turnout

Goal & Audience Increase participation of non-voters: • Registration • Turnout

Why don’t people vote?

Stimulating Political Environment

Stimulation Online

Stimulation Online - CA • Internet use widespread • Demographic differences are striking • Differences between Latino subgroups • Younger, more educated, and more affluent adults are more likely to access the Internet with a cell phone

What will get them to vote?

More information? “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Herbert Simon, the late Nobel laureate economist

Audience Trends Immediacy Want info now Interactivity Expect to be included Attention Span Overwhelmed. Responding by moving quickly between topics and sources

Audience Trends Easy to skim Obvious purpose or goal Speaks to them (they are clearly the intended audience) and has meaning for their life

Influential Ask?

Influential Electronic Ask?

Influential Electronic Ask?

Using Data •Where is the audience you care about online? •Who are they? •What are they interested in? •Who influences them?

The Medium

Using Data Facebook Example

Using Data Facebook Example

Pinterest

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