2009 Philly Search Camp What Not To Do Ppc

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Information about 2009 Philly Search Camp What Not To Do Ppc
Business & Mgmt

Published on October 8, 2009

Author: SearchCampPhilly

Source: slideshare.net

WHAT NOT TO DO IN PPC Presented by: Greg Meyers

WHAT NOT TO BELIEVE Ranking #1 in a PPC Listing is not answer Buying your way to the top is how it works. Good CTR% means Successful campaign Lots of keywords is a good thing Quality Score is only based on CTR% Combining Search Network and Content Networks within same campaign to save time. Creating (1) banner is good enough for content network 2

WHAT NOT TO BELIEVE Using DKI in all Text Ads is a good strategy Impressions are BAD in PPC Search Networks should be used for Branding I don’t need web analytics on every page I don’t need web analytics, just adwords conversion tracking Adding a phone number to LP will not affect online conversions. Agencies who sound smart are not always the best choice 3

Thank You! Trellian Keyword Discovery OFFER! Get 20% OFF Discount & FREE 20 Minute Tutorial www.igesso.com/KeywordDiscovery Greg Meyers – iGESSO Internet Marketing Phone: (610) 827-0121 Email: greg@igesso.com Website: http://www.igesso.com Blog: http://www.SemGeek.com

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