Published on October 8, 2009
WHAT NOT TO DO IN PPC
Presented by: Greg Meyers
WHAT NOT TO BELIEVE Ranking #1 in a PPC Listing is not answer Buying your way to the top is how it works. Good CTR% means Successful campaign Lots of keywords is a good thing Quality Score is only based on CTR% Combining Search Network and Content Networks within same campaign to save time. Creating (1) banner is good enough for content network 2
WHAT NOT TO BELIEVE Using DKI in all Text Ads is a good strategy Impressions are BAD in PPC Search Networks should be used for Branding I don’t need web analytics on every page I don’t need web analytics, just adwords conversion tracking Adding a phone number to LP will not affect online conversions. Agencies who sound smart are not always the best choice 3
Thank You! Trellian Keyword Discovery OFFER! Get 20% OFF Discount & FREE 20 Minute Tutorial www.igesso.com/KeywordDiscovery Greg Meyers – iGESSO Internet Marketing Phone: (610) 827-0121 Email: email@example.com Website: http://www.igesso.com Blog: http://www.SemGeek.com
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