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2009 F150 Media Forum

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Information about 2009 F150 Media Forum
Automotive

Published on September 18, 2008

Author: FordMotorCompany

Source: slideshare.net

Description

Presentation given at the media forum at the Allen Park test lab on September 18, 2008 to discuss pricing, capability and fuel economy of the new Ford F-150 trucks.
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2009 FORD F-150

TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT

GEORGE PIPAS U.S. SALES ANALYST

TRUTH ABOUT TRUCKS THE MARKET

Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November

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