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2008 Denver Etour Lead Ppt

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Information about 2008 Denver Etour Lead Ppt

Published on August 27, 2008

Author: jayblove

Source: slideshare.net

Description

Three presentations from the Denver eTour earlier this year with a focus on Web Sites
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Premier eTour Sponsors North American Sponsors North American eTour Sponsors Welcome to the eTour!

.COM .ORG .NET .EDU .GOV helping nonprofits cultivate prospects, build relationships and raise money online connecting the dots

Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005 = $4.53 Billion Estimate of Giving in 2006 = $6.87 Billion ONLINE GIVING ESTIMATES

Estimate of Giving in 2001 = $550 million

Estimate of Giving in 2002 = $1.1 Billion

Estimate of Giving in 2003 = $1.9 Billion

Estimate of Giving in 2004 = $2.62 Billion

Estimate of Giving in 2005 = $4.53 Billion

Estimate of Giving in 2006 = $6.87 Billion

ePhilanthropy Toolbox Fundraising on the Internet Marketing and Communications Online Donations and Membership Event Registration and Management Volunteer Recruitment and Management Social Networking and Web 2.0 Prospect Research Community Building Advocacy

Fundraising on the Internet

Marketing and Communications

Online Donations and Membership

Event Registration and Management

Volunteer Recruitment and Management

Social Networking and Web 2.0

Prospect Research

Community Building

Advocacy

Global nonprofit Resource center www.ePhilanthropy.org/GNRC eResource at your fingertips! Find helpful articles Learn from case studies Search for vendors & services  Submit an article Share you success story!

eResource at your fingertips!

Find helpful articles

Learn from case studies

Search for vendors & services 

Submit an article

Share you success story!

Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building

“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future. Photo credit: Sorin Brinzei

“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future.

The Rules Still Apply (It’s all about relationships… not technology)

2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!

Know the Difference How To Succeed Online

Know the Difference

Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M

Key Takeaways The Internet is not just for kids anymore The Internet is used by the educated and engaged The Internet is not just for downloading music and fantasy football The Internet is used by your constituents…or someone else's

The Internet is not just for kids anymore

The Internet is used by the educated and engaged

The Internet is not just for downloading music and fantasy football

The Internet is used by your constituents…or someone else's

Be Like Martha or Oprah Both are Masters of Multi-Channel Marketing!

Both are Masters of Multi-Channel Marketing!

 

 

Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.” Carrie Johnson, Senior Analyst Forrester Internet Research

“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”

Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

A “before” and “after” example

Integration on Web Sites Does it accept donations by credit card? 94% Does it have a blog? 53% If you have a blog, can readers comment on it? 54% If you have a blog, does it link to other blogs 52% Do you post any videos on your website? 75% Do you have podcasts on your website? 32% Do you host message boards? 22% Do you provide an RSS feed to your website? 29% Overbrook Foundation Survey of Human Rights NPO’s in 2007

Does it accept donations by credit card? 94%

Does it have a blog? 53%

If you have a blog, can readers comment on it? 54%

If you have a blog, does it link to other blogs 52%

Do you post any videos on your website? 75%

Do you have podcasts on your website? 32%

Do you host message boards? 22%

Do you provide an RSS feed to your website? 29%

Overbrook Foundation Survey of Human Rights NPO’s in 2007

Privacy DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website http://www.the-dma.org/privacy/creating.shtml

DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website

Needle in a Needle Stack

Breakthrough the Clutter

Keeping it simple Prospect Website Gather Information Use Email Database

INTEGRATION is the KEY! Next Steps

Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

Integrate Online and Offline Appeals Mention Benefits & Ease Of Online Contributions

Mention Benefits & Ease Of Online Contributions

Personalized Fundraising Pages Peer Fundraising Online

Results: Personalized Event Fundraising Average volunteer sends over 30 emails One in four emails sent by a volunteer results in a donation Average online event gift is $59 which is a 50% increase over the average off-line gift Many volunteers reach their stated FR Goal!

Average volunteer sends over 30 emails

One in four emails sent by a volunteer results in a donation

Average online event gift is $59 which is a 50% increase over the average off-line gift

Many volunteers reach their stated FR Goal!

Personalized Event Fundraising

Build a Community

Build a Community

What it is and What it Can Mean to Your Organization Web 2.0

Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

Web 1.0 vs. Web 2.0

Online Video Use has Exploded Source: The Wall St. Journal , 2006

Fun Video

Video is Easy

"A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google

Social Networking Boom

Social Networking and Video

Widgets on Social Sites

7 Tips for Successful Social Network Campaigns Meet people where they are Leverage network partners Be everywhere you can, but prioritize Keep on top of you costs Be prepared for the BIG moment Let the community take over your message Keep calls to action SIMPLE Christine.net 2007 by Christine Herron

Meet people where they are

Leverage network partners

Be everywhere you can, but prioritize

Keep on top of you costs

Be prepared for the BIG moment

Let the community take over your message

Keep calls to action SIMPLE

Christine.net 2007 by Christine Herron

Go to Them (e.g. RSS)

 

 

RSS in Action

Podcasts  

Easy to Learn How

Message Boards

Wikipedia Exposure

"Do one thing every day that scares you." – Eleanor Roosevelt

Oprah or Martha Would be Proud!

Oprah or Martha Would be Proud!

"A year from now you may wish you had started today." – Karen Lamb

Epilogue 10 Technology Resolutions for 2008 Sarah Robbins Director of Emerging Technologies Mediasauce

10 Technology Resolutions for 2008

Sarah Robbins

Director of Emerging Technologies

Mediasauce

1. Set up a Gmail Account

2. Post Pics to Flickr

3. Try a Microblog

4. Create a Google Alert

5. Set Up an RSS

6. Share a YouTube Video

7. Really Use Your Cell Phone (Send a text or a video)

8. Join a Social Network

9. Share PowerPoint Slides (Save a tree or two!)

10. Play a Video Game

Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]

Connecting the Net Generation With Your Cause: FaceBook, MySpace & Millennials Greg McHale Founder & CEO © 2008 www.ephilanthropy.org

“ A NEW GENERATION REINVENTS PHILANTHROPY” WALL STREET JOURNAL, AUGUST 21 ST , 2007 “ Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They're increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about -- and raise funds for -- their favorite nonprofits and causes. They're sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.”

“ Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They're increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about -- and raise funds for -- their favorite nonprofits and causes. They're sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.”

US Population Data sourced from US Census Population Survey 2006 and Wikipedia By the year 2010 it is estimated that Millennials will out number Baby Boomers.

Who Are They Born between 1980-2000 Children of Boomers – have close ties/relate to parents More structured lives Confident Team oriented Respectful of social conventions and mores Trained to be ‘doers’ and achievers Eager to be involved Voracious Consumers, brand oriented Understanding Millennials – PASSHE Conference ‘05

Born between 1980-2000

Children of Boomers – have close ties/relate to parents

More structured lives

Confident

Team oriented

Respectful of social conventions and mores

Trained to be ‘doers’ and achievers

Eager to be involved

Voracious Consumers, brand oriented

Millennials Have Only Known Politicians always used Rock music for theme songs Political issues often defined by their affect on children (child abuse, child safety, “No Child Left Behind”) Cyberspace and 24-hr. TV have always existed South African official apartheid has never existed in their lives Feel more danger from having sex or being in school than from possible nuclear war

Politicians always used Rock music for theme songs

Political issues often defined by their affect on children (child abuse, child safety, “No Child Left Behind”)

Cyberspace and 24-hr. TV have always existed

South African official apartheid has never existed in their lives

Feel more danger from having sex or being in school than from possible nuclear war

Millennials Have Only Known “ 45” is a gun, not a record with a hole in the center There have always been ATMs Never referred to Russia and China as the “Reds” Toyotas and Hondas have always been made in the USA “ Spam” and “Cookies” are not necessarily foods They have never used a bottle of “White Out”

“ 45” is a gun, not a record with a hole in the center

There have always been ATMs

Never referred to Russia and China as the “Reds”

Toyotas and Hondas have always been made in the USA

“ Spam” and “Cookies” are not necessarily foods

They have never used a bottle of “White Out”

The Next Great Generation Millennials have been referred to as the most civic minded generation since World War II 61% responded they were worried about the state of the world and feel personally responsible to make a difference 81% responded that they had volunteered in the past year Expect others to try and make a difference as well Millennial Cause Study 2006 – Cone Inc & AMP Insights

Millennials have been referred to as the most civic minded generation since World War II

61% responded they were worried about the state of the world and feel personally responsible to make a difference

81% responded that they had volunteered in the past year

Expect others to try and make a difference as well

Millennials and Philanthropy Believe they can make a difference Participate on their terms, locally and a less ‘institutional’ way Capacity to work with peers and start their own efforts Financial contributions to nonprofits keeps pace with older donors at the same income level Engaging the Next Generation: How to Non-profits can reach young adults, The advertising council 2000

Believe they can make a difference

Participate on their terms, locally and a less ‘institutional’ way

Capacity to work with peers and start their own efforts

Financial contributions to nonprofits keeps pace with older donors at the same income level

They Are “Doers” Millennials that actively engage at least once a week in a cause are “Doers” Estimated 15.6 million in the US (20%) They will actively support companies/products that give back 87% indicated they have purchased a product that supports a cause in the past year. Millennial Cause Study 2006 – Cone Inc & AMP Insights

Millennials that actively engage at least once a week in a cause are “Doers”

Estimated 15.6 million in the US (20%)

They will actively support companies/products that give back

87% indicated they have purchased a product that supports a cause in the past year.

What they Do Millennial Cause Study 2006 – Cone Inc & AMP Insights

Volunteering: College Students Although the percentage of college student volunteering is higher, the number of hours is less than general adult population Trend is ‘episodic’ or ‘occasional’ volunteering (fewer than eleven weeks a year) College Students Helping America, National Community Service, 2005

Although the percentage of college student volunteering is higher, the number of hours is less than general adult population

Trend is ‘episodic’ or ‘occasional’ volunteering (fewer than eleven weeks a year)

Volunteer Rates Volunteering in America 2007 – National & Community Service

Technology and Gadgets Millennials are immersed in technology Digital connectedness is natural and expected 20 million teenagers use the internet daily 80% of teens have mobile phones 75% of teens read news online More than 50% have accounts on social networking site 54% visit social networking site everyday - 27% indicate they prefer social network over face-to-face with friends Social Citizen Paper, Allison Fine , Case Foundation , 2008 Alloy College Explorer Survey 2007, Alloy Media + Marketing

Millennials are immersed in technology

Digital connectedness is natural and expected

20 million teenagers use the internet daily

80% of teens have mobile phones

75% of teens read news online

More than 50% have accounts on social networking site

54% visit social networking site everyday - 27% indicate they prefer social network over face-to-face with friends

Spending with a Conscious Control $198 billion in spending Commitment to brands that are in align with their causes and issues. 37% indicated a preference for brands that are socially conscientious Indicators most important in determining companies social responsibility practices: Fair Labor (74%), Eco-friendly/green (66%) Philanthropy to causes (63%) Alloy College Explorer Survey 2007, Alloy Media + Marketing

Control $198 billion in spending

Commitment to brands that are in align with their causes and issues. 37% indicated a preference for brands that are socially conscientious

Indicators most important in determining companies social responsibility practices:

Fair Labor (74%),

Eco-friendly/green (66%)

Philanthropy to causes (63%)

Brands Perceived As Most Socially Responsible 2007 Alloy U Award Winners recognized by college students Ben & Jerry’s Walmart Coca-cola Newman’s Own Target Yoplait Whole Foods Market Burt’s Bees Starbucks Kashi Alloy College Explorer Survey 2007, Alloy Media + Marketing Social Responsibility continues to be a focal point for this generation. Good will branding, if consistent, relevant and authentic, has great potential to influence both purchase intent and longer term loyalty” – Samantha Skey EVP , Alloy Media + Marketing

2007 Alloy U Award Winners recognized by college students

Ben & Jerry’s

Walmart

Coca-cola

Newman’s Own

Target

Yoplait

Whole Foods Market

Burt’s Bees

Starbucks

Kashi

Teens 12-17 years old Tail end of the Millennial generation Spend less time with traditional media; TV (120 minutes/day, newspaper, magazines (less than 5 minutes/day) Email spend significantly less time in email than ‘20 to 30 something’ crowd Log in once a day or every couple of days vs. several times within an hour Cell phone/Texting and Social Networks are the preferred tools Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007

Tail end of the Millennial generation

Spend less time with traditional media; TV (120 minutes/day, newspaper, magazines (less than 5 minutes/day)

Email spend significantly less time in email than ‘20 to 30 something’ crowd

Log in once a day or every couple of days vs. several times within an hour

Cell phone/Texting and Social Networks are the preferred tools

More on Teens Cell phone/Texting Average spent 70 minutes instant messaging Teens are efficient media absorbers Watch as much content in less time by leveraging technology (Tivo, etc.) and selecting what is relevant to them Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007

Cell phone/Texting

Average spent 70 minutes instant messaging

Teens are efficient media absorbers

Watch as much content in less time by leveraging technology (Tivo, etc.) and selecting what is relevant to them

Social Networks Are Significant Social Networks are a dominant activity 96% report using social networking technology Spend 9.3 hours/week on social networking sites – about the same as time spent with TV 55% of online teens use social networks and created online profiles 71% of online 9-17 year olds say visit social network sites at least once a week 48% of teens visit social network site daily or more 72% of all social networking teens use the site to make plans with friends Ball State University Center for Media Design 07 as reference in “My Well Connected Life” 9/2007

Social Networks are a dominant activity

96% report using social networking technology

Spend 9.3 hours/week on social networking sites – about the same as time spent with TV

55% of online teens use social networks and created online profiles

71% of online 9-17 year olds say visit social network sites at least once a week

48% of teens visit social network site daily or more

72% of all social networking teens use the site to make plans with friends

Top Social Network Sites Compete.com - Feb 2008 Results

Survey Says….. Web 2.0 technologies used: 71% had used blogs and blogging in support of their nonprofit 65% had used Facebook 55% had used YouTube 41% MySpace 39% Flickr 35% LinkedIn Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney

Web 2.0 technologies used:

71% had used blogs and blogging in support of their nonprofit

65% had used Facebook

55% had used YouTube

41% MySpace

39% Flickr

35% LinkedIn

Survey Says….. Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney

Ways social networking tech. have contributed value Most predominantly, respondents indicated that technologies helped to increase web traffic, although they were ambiguous about the specific traffic increases. Respondents also indicated that the availability of Facebook allowed them to create informal supporter networks. Networks were used for: E-mail newsletter blasts and Volunteer outreach (to a minor extent) Fundraising did not emerge as a significant value derived through social networking technologies. Several respondents indicated that only modest amounts had been raised. Several respondents indicated that weekly blogging brought modest numbers of return visitors to their website. Web 2.0 & Social Networking Nonprofit Survey, March 2008 - David Crusoe, Willam Nourse & Eric Whitney

Most predominantly, respondents indicated that technologies helped to increase web traffic, although they were ambiguous about the specific traffic increases.

Respondents also indicated that the availability of Facebook allowed them to create informal supporter networks. Networks were used for: E-mail newsletter blasts and Volunteer outreach (to a minor extent)

Fundraising did not emerge as a significant value derived through social networking technologies. Several respondents indicated that only modest amounts had been raised.

Several respondents indicated that weekly blogging brought modest numbers of return visitors to their website.

Steps to Promote Your Cause on Facebook Create a new cause and choose to have it support your campaign. Invite your friends and network to join and support your cause. Tell others about your cause with photos. Use your cause to get media coverage. Involve your friends and supporters. Promote awareness about your fundraising events. Promote Your Cause on Facebook in Six Easy Steps , Soha El-Borno TechSoup, Aug 15,2007

Create a new cause and choose to have it support your campaign.

Invite your friends and network to join and support your cause.

Tell others about your cause with photos.

Use your cause to get media coverage.

Involve your friends and supporters.

Promote awareness about your fundraising events.

Advice for Nonprofits Spend time on outreach and building your friend list to people who care about your issues. Participate in third party applications and even consider creating your own. Respond to all incoming messages, discussion threads, and wall posts. Participate regularly in your group! If no one is saying anything, start a topic! Post your latest news and campaign info in the discussion board and save the individual messaging for breaking news and take action requests. Using Facebook and MySpace for Advocacy and Fundraising: Interview with Carie Lewis of the HSU, Wild Apricot.com

Spend time on outreach and building your friend list to people who care about your issues.

Participate in third party applications and even consider creating your own.

Respond to all incoming messages, discussion threads, and wall posts. Participate regularly in your group! If no one is saying anything, start a topic!

Post your latest news and campaign info in the discussion board and save the individual messaging for breaking news and take action requests.

Advice for Nonprofits Ask people to repost your events and links as notes or posted items on their profiles. Upload videos, photos, and events to your profile and ask people to post their related content. Recruit people from similar groups by inviting them to join your group. Using Facebook and MySpace for Advocacy and Fundraising: Interview with Carie Lewis, Wild Apricot.com

Ask people to repost your events and links as notes or posted items on their profiles.

Upload videos, photos, and events to your profile and ask people to post their related content.

Recruit people from similar groups by inviting them to join your group.

Nonprofits are leveraging social networks

Why Important Future constituency for nonprofit Large population Socially aware an active Power and influence with Corporate America For those looking to target this group -social and environmental responsibility will be key 83% will trust a company more if it socially/environmentally responsible 69% consider the companies commitment to cause when deciding to shop 74% are more likely to pay to a company’s message if the company has deep commitment to a cause

Future constituency for nonprofit

Large population

Socially aware an active

Power and influence with Corporate America

For those looking to target this group -social and environmental responsibility will be key

83% will trust a company more if it socially/environmentally responsible

69% consider the companies commitment to cause when deciding to shop

74% are more likely to pay to a company’s message if the company has deep commitment to a cause

How should you do it? Immediately Authentically Repeatedly

Immediately

Authentically

Repeatedly

Potential Tools Blogs Micro-Blogging Video Photos

Blogs

Micro-Blogging

Video

Photos

Blogs Typepad From wikipedia: A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog Cost: $4.95/month to $8.95/month Others: Blogger , LiveJournal , Movable Type , WordPress

Typepad

From wikipedia:

A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog

Cost: $4.95/month to $8.95/month

Others: Blogger , LiveJournal , Movable Type , WordPress

Micro-Blogging twitter From wikipedia: Twitter is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific or Facebook. Cost: Free Others: None

twitter

From wikipedia:

Twitter is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific or Facebook.

Cost: Free

Others: None

Video YouTube From wikipedia: YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February 2005 by three former PayPal employees.[1] The San Bruno-based service uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos. Cost: Free Others: Google Video , Yahoo! Video

YouTube

From wikipedia:

YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February 2005 by three former PayPal employees.[1] The San Bruno-based service uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos.

Cost: Free

Others: Google Video , Yahoo! Video

Pictures flickr From wikipedia: Flickr is an image/video hosting website, web services suite and an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its organization tools that allow photos to be tagged and browsed by folksonomic means. It hosts more than two billion images. Cost: Free, $24.95/year Others: dotoPhoto , WebShots , Fotki , Faces , SmugMug , Pixagogo

flickr

From wikipedia:

Flickr is an image/video hosting website, web services suite and an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its organization tools that allow photos to be tagged and browsed by folksonomic means. It hosts more than two billion images.

Cost: Free, $24.95/year

Others: dotoPhoto , WebShots , Fotki , Faces , SmugMug , Pixagogo

The Lab Add a blog to your web site. Update it daily. Talk about what you do, why you do it, how you do it, and how it impacts the lives of the people you serve. Use pictures and video because they’re engaging and powerful. Encourage folks to follow your tweets – tell folks when something has happened, something has been accomplished, something has changed.

Add a blog to your web site.

Update it daily.

Talk about what you do, why you do it, how you do it, and how it impacts the lives of the people you serve.

Use pictures and video because they’re engaging and powerful.

Encourage folks to follow your tweets – tell folks when something has happened, something has been accomplished, something has changed.

So. Let’s do it. Add a link to your blog from your web site. Picture or video. You choose. Add a blog entry. “eTour was fun! And I learned a lot. Especially from Greg!” Upload to flickr. Blog it to Typepad. Send a tweet to let folks know. Real content. Immediate. Authentic. And repeatable (if you like and you should like).

Add a link to your blog from your web site.

Picture or video. You choose.

Add a blog entry. “eTour was fun! And I learned a lot. Especially from Greg!”

Upload to flickr.

Blog it to Typepad.

Send a tweet to let folks know.

Real content. Immediate. Authentic. And repeatable (if you like and you should like).

Reference and Resources College Students Helping America , National Community Service, 2005 America’s Teenage Volunteers/Volunteering and Giving Among Teenagers 12 to 17 Years of Age, Independent Sector, www.indepsec.org Young And Old Are Flocking Online — Time You Reached Them – Performance Insider, Jere Doyle, Aug. 16, 2007 Youth Helping America Series , National Community Service, 2005 A New Generation Reinvents Philanthropy , Wall Street Journal, Rachel Emma Silverman, Aug 21, 2007 Millennials Go to College. Presentation by Neil Howe & William Strauss at University Michigan, 2004 Millennial Cause Study, Cone Inc & AMP Insights, 2006

College Students Helping America , National Community Service, 2005

America’s Teenage Volunteers/Volunteering and Giving Among Teenagers 12 to 17 Years of Age, Independent Sector, www.indepsec.org

Young And Old Are Flocking Online — Time You Reached Them – Performance Insider, Jere Doyle, Aug. 16, 2007

Youth Helping America Series , National Community Service, 2005

A New Generation Reinvents Philanthropy , Wall Street Journal, Rachel Emma Silverman, Aug 21, 2007

Millennials Go to College. Presentation by Neil Howe & William Strauss at University Michigan, 2004

Millennial Cause Study, Cone Inc & AMP Insights, 2006

Momentum –igniting social change in the connect age , Allison H. Fine Millennials Rising: The Next Great Generation, Neil Howe and William Strauss A beginner's guide to Facebook for non-profits , www.wildapricot.com Everything You Need to Know About Web 2.0, techsoup Non-Profit Tech Blog Beth’s Blog: How Nonprofits Can Use Social Media

Momentum –igniting social change in the connect age , Allison H. Fine

Millennials Rising: The Next Great Generation, Neil Howe and William Strauss

A beginner's guide to Facebook for non-profits , www.wildapricot.com

Everything You Need to Know About Web 2.0, techsoup

Non-Profit Tech Blog

Beth’s Blog: How Nonprofits Can Use Social Media

Thank You! Greg McHale Founder & CEO © 2008 www.ephilanthropy.org

Search Engine Optimization: Attract More Donors and Visitors to Your Site! Every nonprofit should have a website that actually furthers its mission -- not just describes it Allan Pressel, CEO/Founder CharityFinders 877-456-3210 www.CharityFinders.com [email_address]

Agenda Effective marketing techniques Search engine optimization (SEO) Search engine marketing (SEM) What should visitors be able to do on your site? Q & A (throughout)

Effective marketing techniques

Search engine optimization (SEO)

Search engine marketing (SEM)

What should visitors be able to do on your site?

Q & A (throughout)

 

Search Engine Optimization (part 1) What are the key search engines? How do they work? 200+ ranking factors! What can you do to optimize your search engine standings? Metatags Description Keyword Choosing and Using Keywords Use keywords/phrases liberally in page title, headings, body Use different keywords on different pages Keep them updated You should have a keyword that is in your website address. You should have a keyword that is in your page title. Keyword selector tools http:// inventory.overture.com/d/searchinventory/suggestion Google Zeitgeist - www.google.com/press/zeitgeist.html Google AdWords Keyword Tool - https:// adwords.google.com/select/KeywordToolExternal Google Trends - www.google.com /trends MSN Search Insider - www.imagine-msn.com/insider Yahoo Buzz Index: http:// buzz.yahoo.com

What are the key search engines?

How do they work?

200+ ranking factors!

What can you do to optimize your search engine standings?

Metatags

Description

Keyword

Choosing and Using Keywords

Use keywords/phrases liberally in page title, headings, body

Use different keywords on different pages

Keep them updated

You should have a keyword that is in your website address.

You should have a keyword that is in your page title.

Keyword selector tools

http:// inventory.overture.com/d/searchinventory/suggestion

Google Zeitgeist - www.google.com/press/zeitgeist.html

Google AdWords Keyword Tool - https:// adwords.google.com/select/KeywordToolExternal

Google Trends - www.google.com /trends

MSN Search Insider - www.imagine-msn.com/insider

Yahoo Buzz Index: http:// buzz.yahoo.com

Search Engine Optimization (part 2) Links Incoming Count your links: in Google, type “links: www.yournonprofit.org ” Choose relevant, reputable sites Outgoing

Links

Incoming

Count your links: in Google, type “links: www.yournonprofit.org ”

Choose relevant, reputable sites

Outgoing

Search Engine Optimization (part 3) Use blogs Avoid splash pages Don’t require cookies Use alt text Robots.txt Search engines prefer HTML Search engines prefer text over graphics Don’t use frames Be careful with Flash and JavaScript Create a site map All pages should be easy to navigate to (esp. home page) Create focused pages

Use blogs

Avoid splash pages

Don’t require cookies

Use alt text

Robots.txt

Search engines prefer HTML

Search engines prefer text over graphics

Don’t use frames

Be careful with Flash and JavaScript

Create a site map

All pages should be easy to navigate to (esp. home page)

Create focused pages

Search Engine Optimization (part 4) Get listed in The Open Directory Project www.dmoz.org Purchase your domain name (URL) for as long a period as possible Your site should display with or without the “www” Keep your site updated frequently Register with search engines Unpaid Paid SEO is based on unknown and changing algorithms!

Get listed in The Open Directory Project

www.dmoz.org

Purchase your domain name (URL) for as long a period as possible

Your site should display with or without the “www”

Keep your site updated frequently

Register with search engines

Unpaid

Paid

SEO is based on unknown and changing algorithms!

Page Rank Google PageRank (0-10) Ranks the importance of a web page Calculate your own PageRank www.top25web.com/pagerank

Google PageRank (0-10)

Ranks the importance of a web page

Calculate your own PageRank

www.top25web.com/pagerank

Search Engine Marketing (SEM) is Cost Effective SEM is substantially lower cost than traditional marketing efforts Cost of Acquisition Across Different Channels

SEM is substantially lower cost than traditional marketing efforts

Cost of Acquisition Across Different Channels

Sponsored Link: to attract clients

Landing Page: for clients

Sponsored Link: to attract donors

Landing Page: for donors

Setting up a PPC campaign Tools Google Grants Microsoft AdCenter

Google Grants

Microsoft AdCenter

Financial (i.e., fundraising) transactions Cash donations Events In-kind donations Membership E-Store Auctions “ Thons” Affiliate Marketing Investment donations Planned Giving Bequest Gifts Life Income Gifts Charitable Gift Annuity Charitable Remainder Trust Life Insurance Gift Charitable Lead Trust Retirement Plan Gifts

Cash donations

Events

In-kind donations

Membership

E-Store

Auctions

“ Thons”

Affiliate Marketing

Investment donations

Planned Giving

Bequest Gifts

Life Income Gifts

Charitable Gift Annuity

Charitable Remainder Trust

Life Insurance Gift

Charitable Lead Trust

Retirement Plan Gifts

E-mail List Signup Volunteer Employment E-newsletter E-advocacy Petitions E-Cards Forms Non-financial transactions Public Opinion Poll Questionnaire Referrals User Feedback Web 2.0 Tools Discussion/Message Board Chat Room LISTSERV Podcast RSS Blog

E-mail List Signup

Volunteer

Employment

E-newsletter

E-advocacy

Petitions

E-Cards

Forms

Public Opinion Poll

Questionnaire

Referrals

User Feedback

Web 2.0 Tools

Discussion/Message Board

Chat Room

LISTSERV

Podcast

RSS

Blog

Contact Information Allan Pressel, CEO/founder [email_address] www.CharityFinders.com 1-877-456-3210 18337 Grevillea Avenue Redondo Beach, CA 90278

Premier eTour Sponsors North American Sponsors North American eTour Sponsors Thank you & Good Luck!

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