20070924 16-00 Marketing Carrier Etherne...

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Information about 20070924 16-00 Marketing Carrier Etherne...
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Published on January 13, 2009

Author: aSGuest10326

Source: authorstream.com

Marketing Carrier Ethernet Services : Marketing Carrier Ethernet Services Craig Easley, Actelis Arie Goldberg, Omnitron Systems Kevin Vachon, MEF Topics : Topics MEF Marketing Program Objectives and Target Audiences Global and Regional Marketing Programs Major Program Elements European Marketing Initiatives MEF Mission & Industry Leadership : MEF Mission & Industry Leadership Accelerate the worldwide adoption of Carrier Ethernet networks and services Specifications and Liaison Marketing Carrier Ethernet Certification Program MEF Marketing Program Audiences : MEF Marketing Program Audiences Service Providers Promoting Carrier Ethernet Technologies and Services Enterprises 1 2 3 MEF Approach Varies by Country and/or Continent Promote Global Standardization and Widespread Adoption Global and Regional Marketing Activities : Global and Regional Marketing Activities Global: MEF top level mission, strategy, and messaging, web-site Content development (presentations, white papers, case studies) Global Marketing meetings are held in conjunction with Technical Meetings, 3 in North America, 1 in Europe Certification Program Major projects (Global Services Directory, World Tour) Tools to meet the needs of all 3 audiences Regional Tailor specific programs to regional needs Strategy and program input Events, PR, article placements, translations SP of the Year Awards Global Marketing Program - Major Items : Global Marketing Program - Major Items Web-Site MEF World Tour Global planning and pilot in North America Service Provider Tool Kit Global Services Directory Education & Financial Video Case Studies Certification – MEF 9, 14,18 Research MEF Web Site – Public and Member Portals : MEF Web Site – Public and Member Portals Service Provider Kit Review : Service Provider Kit Review Introducing Objectives : Objectives Provide a set of tools to help service providers accelerate roll out of their Carrier Ethernet services Complements other MEF Carrier Ethernet for Business initiatives World Tour Services Directory Create compelling business and technical reasons for target customers to select Carrier Ethernet over other solutions SP Tool Kit Components : SP Tool Kit SP Tool Kit Components Session 0: SP Management Overview Session 2: Ethernet Services Basics Session 1: Overview Session 4: Business & Applications Session 3: Technical Session Session 5: Ubiquity Session 6: SLS/SLAs Framework CE for Business White Paper Service Provider only Customer Facing Customer Facing Customer Facing Session Reviews follow … How the Tool Kit is used … : SP Tool Kit How the Tool Kit is used … Session 0: SP Management Overview Session 2: Ethernet Services Basics Session 1: Overview Session 4: Business & Applications Session 3: Technical Session Session 5: Ubiquity Session 6: SLS/SLAs Framework CE for Business White Paper Hrs 2 hr Customer Presentation Session: 1,2, 6 Webinar or short customer presentation: Session 1+6 Half Day Seminar Session 1,2, 3, 4, 6 Full Day Seminar All elements + Demo Any order or mix – no rules … Carrier Ethernet Overview : Carrier Ethernet Overview March 2007 FromSession 2 Carrier Ethernet Defined : Carrier Ethernet Defined Carrier Ethernet is a ubiquitous, standardized, carrier-class SERVICE defined by five attributes that distinguish it from familiar LAN based Ethernet FromSession 2 Carrier Ethernet Services Overview : Carrier Ethernet Services Overview Carrier Ethernet Terminology The UNI Ethernet Virtual Connections (EVCs) E-Line Services Ethernet Private Line Ethernet Virtual Private Line E-LAN Services Multipoint Services EVCs and Services Circuit Emulation Services Carrier Ethernet Architecture for Cable Carrier Ethernet in Access Networks MEF Specifications March 2007 FromSession 2 MEF Carrier Ethernet Terminology : Carrier Ethernet Network UNI MEF Carrier Ethernet Terminology The User Network Interface (UNI) The UNI is the physical interface or port that is the demarcation between the customer and the service provider/Cable Operator/Carrier/MSO The UNI is always provided by the Service Provider The UNI in a Carrier Ethernet Network is a physical Ethernet Interface at operating speeds 10Mbs, 100Mbps, 1Gbps or 10Gbps CE: Customer Equipment, UNI: User Network Interface. MEF certified Carrier Ethernet products CE FromSession 2 Carrier Ethernet Defined : Scalability Standardized Services Service Management Quality of Service Reliability Carrier Ethernet Defined The 5 Attributes of Carrier Ethernet FromSession 2 Global Ethernet Services Directory : Global Ethernet Services Directory An Online Database of Carrier Ethernet Services Worldwide Project Objectives & Phases : Project Objectives & Phases Increase awareness of the availability of Ethernet Business Services to enterprises Facilitate collaboration amongst service providers to increase service coverage Objectives MEF Service Providers Non-MEF Service Providers and ongoing maintenance to ensure up-to-date content Phases Carrier Ethernet Service Finder : Carrier Ethernet Service Finder Worldwide – Ethernet Service Providers : Worldwide – Ethernet Service Providers Europe Africa North America South America Australia Asia Europe - Ethernet Services Providers : Europe - Ethernet Services Providers UK FRANCE SPAIN World Example: UK – Ethernet Service Providers : Example: UK – Ethernet Service Providers Europe World Example: BT – LAN/SAN Extension (Metro) : Example: BT – LAN/SAN Extension (Metro) UK Europe World BT Slide 24: World Tour Kicks Off! USA Sept/October 07 APAC/Europe Planning Stage World Tour Objectives : World Tour Objectives Drive adoption of Service Provider Carrier Ethernet Services Target cities with highest concentration of head offices Leverage the combined brand power of Network World (North America) and MEF as a drawing card Deliver value to sponsors via contact with attendees and also with significant promotional visibility Additional Marketing Programs : Additional Marketing Programs EtherWiki – In Development Public Relations – On-Going MEF Liaison – Global Participation Conferences and Events – Europe MEF Events : MEF Events Worldwide Participation in over 25 International Conferences and Events 2007/2008 European Events : 2007/2008 European Events World Tour – in planning stages Carrier Ethernet World Congress (IIR) Transport Network Strategies (IIR) 3GSM     CTIA Wireless     MPLS World Congress (MPLS Forum) Light Reading Ethernet Expo – Europe Transport Networks for Mobile Operators (IIR) Next Generations Telecoms Summit (NGT) WDM & Next Gen Optical Networking (IIR) Broadband World Forum Europe (IEC) Thank You : Thank You MEF Mission: Accelerate the worldwide adoption of Carrier-class Ethernet networks and services.

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