2003WIPP

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Information about 2003WIPP
Education

Published on January 9, 2008

Author: Prudenza

Source: authorstream.com

Women Impacting Public Policy :  Women Impacting Public Policy Presentation of Findings of a Nationwide Survey of Women Small Business Owners December 2003 Survey Methodology:  Survey Methodology Survey Methodology:  Survey Methodology Lake Snell Perry & Associates and American Viewpoint designed and administered this survey, which was conducted by phone using professional interviewers. The survey reached 400 women small business owners. The survey was conducted between November 10th and 16th, 2003. Telephone numbers for the survey were drawn from a database of women small business owners nationwide. The interviews consisted of a base sample of 400 women small business owners. The data were weighted slightly by region and race in order to ensure an accurate demographic reflection of women small business owners. The margin of error for the entire survey is +/- 4.9%. LSPA and American Viewpoint also designed and administered several omnibus questions reaching 1,000 adults over 18 years nationwide. The margin of error for these questions is +/- 3.1% Strategic Summary:  Strategic Summary Strategic Summary:  Strategic Summary Political views and political influence: Women small business owners are active voters: Over half have voted in every election over the past several years and nearly nine in ten voted in all or most recent elections. A plurality have donated or volunteered for a political campaign. Women small business owners are swing, splitting between the parties. Women small business owners lean toward re-electing President Bush over a generic Democratic challenger, though 1 in 5 remain undecided. Women small business owners cite the economy and jobs as the most important factor in deciding their Presidential vote, followed by moral values, taxes, and education. Nearly nine in ten say they would be more likely to vote for a candidate who supports lowering health care costs through small business purchasing pools. Slide6:  Challenges facing women small business owners: The depressed economy and high taxes are the greatest challenges for women small business owners. They cite rising costs as the primary factor that could prevent them from being in business five years from now. The majority are unable to provide health insurance to their employees. They cite the high cost of health care coverage as the primary reason for not offering insurance. Attitudes toward business ownership among adults nationwide: One third of American adults would like to own their own business, but the biggest obstacle is not having sufficient funds to do so. A Presidential endorsement by small business owners carries a significant amount of weight, more so than endorsements by environmental groups, labor unions or the Chamber of Commerce. Strategic Summary Political Power:  Political Power Slide8:  Thinking back on the different elections in which you have been eligible to vote in the past few years, would you say that you have voted in all of these elections, most of them, about half of them or fewer than half of these elections? Women small business owners are active voters. A majority have voted in every election over the past several years. Most frequent voters are college grads (61%), older college grads (68%), Republicans (63%), non parents (58%), residents of the Northeast (62%), political donors/volunteers (67%) and those who belong to professional organizations (62%). 87% 12% Slide9:  Republicans are more likely than others to vote in every election. Thinking back on the different elections in which you have been eligible to vote in the past few years, would you say that you have voted in all of these elections, most of them, about half of them or fewer than half of these elections? Slide10:  Women small business owners are strong voters and split between the political parties: 34% self-identify as Democrats; 39% Republican; and 24% Independent. Slide11:  Have you personally ever donated money to a political campaign or volunteered in a political campaign? Do you belong to a professional organization that is made up of small business owners? A plurality of women small business owners have donated to or volunteered for a political campaign. Roughly a third belong to a professional organization of small business owners. Slide12:  Political volunteers/donors tend to be: 50-59 years (49%), college grads (47%), older college grads (62%), Republicans (47%), without children (45%), residents of the West (46%), those who provide health insurance (44%), those who have owned their business for more than 5 years (47%), those in professional organizations (50%), Bush supporters (47%), those who see moral values as the most important Presidential vote issue (55%), and active voters (50%). Members of small business professional organizations tend to be: Some college (41%), Republicans (39%), residents of the Northeast (44%), those who provide health insurance (43%), political donors/volunteers (43%), active voters (40%), and those who think the economy and jobs is the most important Presidential vote issue (41%). Activists tend to be older, more up-scale, Republicans. Profile of Women Small Business Owners:  Profile of Women Small Business Owners Service and retail industries are the most prevalent types of small businesses owned by women.:  Service and retail industries are the most prevalent types of small businesses owned by women. What kind of small business do you own? Slide15:  The vast majority of small businesses owned by women have less than 10 employees. How many people would you say your business employs? 90% of retail owners and 78% of service owners have less than 10 employees Slide16:  Most women small business owners have owned their businesses for more than 5 years. How long have you had your current business? Slide17:  Seeking government contracts is not common among women small business owners. Older college grads, Republicans, providers of health insurance, and those who belong to a professional organization for small business owners are more likely to have pursued a government contract. Have you ever sought a government contract for your business? Slide18:  Demographically, women small business owners are: Half (49%) are over 50 years old. 45% have college or post grad education. A majority (58%) do not have children under 18. 86% white, 4% African American and 6% Hispanic. Political Issues:  Political Issues Slide20:  Women small business owners are more optimistic than are adults nationwide on the direction of the country. Women business owners: Do you think things in the country are generally moving in the right direction or have they gotten off on the wrong track? Adults nationwide: Do you feel things in this country are generally going in the right direction or do you feel things have pretty seriously gotten off on the wrong track? *CBS News poll, Nov. 10- 12, 2003, 1,000 adults nationwide Slide21:  Women small business owners who are more likely to say the country is heading in the right direction include: Under 50 years old (under 40 +23, 40-49 years +27), Republicans (+46), parents (+30), Bush supporters (+56), and those who have sought a government contract (+30) and who do not belong to a professional organization (+19) and have not donated/volunteered for a political campaign (+17). The opposite position is more prevalent among: 50-59 year olds (net –6), Democrats (-20), residents of the Northeast (-7) and Midwest (+2), those without children under 18 (+1), those who see the economy and jobs as the most important issue for Presidential vote (-12). Younger, more Republican women business owners are more positive. Older, Democratic women are more negative. Slide22:  The economy and jobs top the list of most important factors for deciding one’s Presidential vote. Which one of the following issue areas would be most important to you in deciding how to vote for a candidate for President? Is it… The economy/jobs is the top issue for every subgroup, except for those with some college (moral values) and strong Republicans (moral values). The economy/jobs is most pressing to college grads, Democrats, residents of the Northeast, and those who have owned businesses for less than 3 years. Slide23:  Which one of the following issue areas would be most important to you in deciding how to vote for a candidate for President? Is it… Republicans are more focused on moral values as a key Presidential issue, while Democrats look to the economy and jobs as the most important Presidential issue. Slide24:  46% 32% Bush beats a generic Democratic candidate by 14 points. One in five remain undecided. If the 2004 presidential election were being held today, would you vote for George W. Bush, the Republican, or for the Democratic nominee for president? (If neither/other/no opinion, ask:) Who do you lean toward? Republicans strongly favor re-electing Bush. To a lesser extent, Democrats favor a generic Democratic candidate.:  Republicans strongly favor re-electing Bush. To a lesser extent, Democrats favor a generic Democratic candidate. Republicans Democrats Independents If the 2004 presidential election were being held today, would you vote for George W. Bush, the Republican, or for the Democratic nominee for president? (If neither/other/no opinion, ask:) Who do you lean toward? *Leaners included Slide26:  Bush draws most support from: Those under 50 (under 40 years 51%, 40-49 years 50%), Republicans overall (84%), strong Republicans (92%), residents of the South (52%), those who provide health insurance (50%), political donors/volunteers (55%), frequent voters (51%) and those who say moral values are the key issue for their presidential vote (85%). The Democrat is supported more by: College grads (40%), older college grads (40%), Democrats (68%), residents of the Midwest (41%), those who say the economy is the most pressing issue for Presidential vote (42%) and those who have voted in most, but not all recent elections (42%). Bush draws net support from all demographic groups, except older college grads (+1 Democratic candidate), Democrats (+52), Democratic candidate), those who see the economy as the greatest business challenge (+4), those who see the economy and jobs as the most important Presidential issue (+16), and those who voted in most but not all elections (+2). Independents are most likely to remain undecided (35%). Slide27:  Now I am going to read you a list of issues a candidate for public office may come out on, and for each one I want you to tell me if that would make you more or less likely to support that candidate.  A candidate who supports getting health care costs under control through small business purchasing pools. 47% Speaking on getting health care costs under control through small business purchasing pools has a major impact for increasing support for a candidate. Slide28:  34% A candidate who supports making it easier for female-owned small businesses to get government contracts. Now I am going to read you a list of issues a candidate for public office may come out on, and for each one I want you to tell me if that would make you more or less likely to support that candidate.  Women small business owners also are supportive of candidates who make it easier for small businesses to get government contracts. All demographic groups say health care costs would have more of an impact. Challenges for Small Business Owners:  Challenges for Small Business Owners Slide30:  What do you feel is the most pressing issue for your small business? The depressed economy and high taxes are the greatest challenges for women business owners. 1st/2nd issue combined 31% 34% 23% 18% 9% 5% 3% 5% Bush supporters see taxes as the most important issue for their businesses (21%), while those planning to vote for the Democratic candidate say the economy tops their list. Slide31:  What one circumstance would prevent you from being in business in five years? Pocketbook issues top the list of barriers for staying in business. All demographic groups place rising costs as the top barrier Slide32:  Do you currently provide fully paid health insurance to your employees, provide partially paid health coverage, make health insurance available to your employees, or are you not able to provide or make available health insurance for your employees? A majority are unable to offer health insurance to their employees. Only 1 in 5 offer fully paid coverage. 32% Women 60 and older and women who have been in business over 5 years are more likely to provide coverage (43% and 38% respectively). Slide33:  What is the main reason you are not able to make available or provide health insurance to your employees? The high cost of health care coverage is the main obstacle preventing women small business owners from offering coverage to employees. Slide34:  34% 58% The majority of women small business owners say the inability to provide health care insurance is not a factor for retaining and recruiting employees, but a third say it does have an impact. Would you say not offering a health care benefit greatly affects, somewhat affects, has little effect, or has no effect on your ability to recruit and retain employees? The Populations’ Attitudes Toward Business Ownership*:  The Populations’ Attitudes Toward Business Ownership* *Source: nationwide omnibus survey of 1,000 adults ages 18 and older. Slide36:  Many people dream of owning their own business. How about you- is owning your own business or being self-employed something you would like to do, or something that does not particularly interest you? One third of adults nationwide would like to own their own business. Interest in owning a business is stronger among men, under 35 years, residents of metro areas, African Americans, people earning $25-$35K, and those without a high school education. Young adults are significantly more interested in owning their own business and being self-employed than are older Americans.:  Young adults are significantly more interested in owning their own business and being self-employed than are older Americans. % saying they would like to own their own business Slide38:  What is the greatest challenge preventing you from starting your own business? Lack of interest and financial concerns top the list of reasons adults cite for not starting their own businesses. Slide39:  Now I am going to read you a list of groups you may hear endorsing a candidate for President. For each, I’d like you to tell me if you would trust their endorsement a great deal, a lot, some, a little or not at all. An endorsement by small business owners carries significant weight with adults nationwide, more so than endorsements by environmental groups, Chamber of Commerce and labor unions. 22% 17% 11% 15% 12% -19% -17% -19% -19% -20% Women, adults under 45, residents of the Northeast and West, and those without a high school education are most likely to find persuasive an endorsement by women small business owners. 67% 63% 56% 53% 47% -30% -33% -39% -44% -49%

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