2003 bell 15 page

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Information about 2003 bell 15 page

Published on June 19, 2007

Author: Gourmet

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Slide1:  Natural Capitalism Modules for MBA Programs 2003 WRI BELL Conference Christina Page Rocky Mountain Institute about RMI:  about RMI An nonprofit research and consulting organization that fosters the efficient and restorative use of resources. Slide3:  Principles of Natural Capitalism:  Principles of Natural Capitalism 1. Radically increased resource productivity 2. Biomimicry: closed loops, no waste, no toxicity 3. Shift from products to services 4. Reinvest in natural capital Natural Capitalism for MBA Students:  Natural Capitalism for MBA Students Pilot modules with Professor Tom Dean of CU Boulder in fall 2003 Graduate and undergraduate students in business In Phase II, expand to other schools and programs Natural Capitalism for MBA Students:  Natural Capitalism for MBA Students Detailed Natural Capitalism examples students can examine andamp; discuss in-depth Integration with core MBA skills (marketing, strategy, operations, finance) Tools for addressing real-life barriers Shift from Product to Service:  Shift from Product to Service ZipCar Short -term, frequent use 'Mobility service' without the hassles of car ownership (parking, repair, etc.) Vehicles suited to purpose Product to Service and Marketing:  Product to Service and Marketing Zipcar markets convenience and affordability -- sustainability is not the leading point 'Don’t lead with your green chin!' Economics & Reinvesting in Natural Capital:  Economics andamp; Reinvesting in Natural Capital New York City needed to upgrade their drinking water system … A new water filtration plant would have cost them $6-$8 billion, plus annual maintenance fees of $300-$500 million. Instead, City is investing in the integrity of the watershed by purchasing land as buffers & upgrading local sewage treatment plants :  Instead, City is investing in the integrity of the watershed by purchasing land as buffers andamp; upgrading local sewage treatment plants …Cost = $1.7 billion Addressing Barriers: Payback Requirements:  Addressing Barriers: Payback Requirements Know how to find the low-hanging fruit Simple concepts: framing in terms of Internal Rate of Return instead of Simple Payback Whole systems thinking: for an efficiency program, include both energy and non-energy benefits Slide12:  Rocky Mountain Institute Chris Page cpage@rmi.org 970/927-7323 http://www.rmi.org

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