Published on March 10, 2014
20+ MARKETING TIPS YOU CAN’T AFFORD TO IGNORE A publication of www.deborahdawui.com Generating Leads for Small Businesses
IDENTIFY YOUR NICHE: Find a unique niche you want to be known for online and focus your entire marketing strategy around it.
BE A MARKETING SPY: Analyze your competitors’ marketing strategy and identify any potential holes.
BLOG: Create a content marketing strategy that will educate, inspire and compel.
BUILD A SOCIAL PRESENCE: Have a presence on social media sites and be of service to the online community.
HOST GOOGLE+ HANGOUTS: Host google+ hangout to either get to know your customers or demo your products.
CREATE BUZZ FOR YOUR BUSINESS: You can have a great press release about you without hiring a professional firm.
GET ON THE MAP: Take advantage of free local business directories. Always start with free directories and see how it goes.
OFFER COMPLEMENTARY MARKETING: Looking to sell more to existing customers? Offer them a complimentary product.
INCLUDE TESTIMONIALS: Testimonials are powerful and gives you a lot of credibility.
LEARN BASIC SEO: Make sure you can be found by optimizing your site and social media marketing properly.
NO SEO TRICKS: No need for any black hat SEO.
CREATE VALUABLE PRODUCT: It’s great to have a business but a business without a valuable product is useless.
SET UP A SIMPLE STORE: New to business online and selling products/services? I recommend taking a minimalistic approach.
WRITE AN EBOOK: People love in-depth information on things they are interested in.
GUEST BLOG: guest blogging is a surefire way to have more exposure and build authority.
CONNECT WITH ONLINE INFLUENCERS: Bring value and create a good relationship with online influencers, bloggers, and internet marketers.
CREATE STRATEGIC CONTENT: Build content around holidays, special occasions and milestones.
TELL A UNIQUE & COMPELLING STORY: This will differentiate you from your competition.
BUILD AUTHORITY BY TALKING ABOUT YOUR COMPETITION: Create a transparent review of “you vs. Your competitor.”
ACKNOWLEDGE AND APPRECIATE YOUR FOLLOWERS: Acknowledge, appreciate and reward your potential customer.
CREATE HOW-TO VIDEOS: Some people prefer written content, others prefer watching a video.
MEASURE YOUR ONLINE MARKETING STRATEGY: All the marketing you do online means nothing if you cannot measure its effectiveness.
DON’T PANIC: Online marketing can seem like a daunting task but you can do it.
WANT TO IMPROVE HOW YOU MARKET YOUR BUSINESS ONLINE? I can help. Whether you already have a website or are starting from scratch, my inbound marketing services can make your presence online more effective. This includes content marketing strategy, social media strategy, blogging strategy, search engine optimization and coaching. www.deborahdawui.com
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