20 Incredible Marketing Automation Stats

38 %
63 %
Information about 20 Incredible Marketing Automation Stats
Business & Mgmt

Published on January 9, 2014

Author: Salesforce

Source: slideshare.net

Description

Marketing automation is certainly on the rise. Take a look at 20 of the most incredible statistics about marketing automation's effectiveness, adoption, and growth.

20 Automation INCREDIBLE MARKETING AUTOMATION STATS

The adoption of marketing automation technology is expected to increase 50% by 2015 2015 2012 *SiriusDecisions, 2012

25% of B2B Fortune 500 companies are already using marketing automation... *Pardot, 2013 ...along with 76% of the world’s largest SaaS companies.

84% of top-performing companies are already using or plan to start using marketing automation before 2015. 84% *Gleanster, 2012

Automation users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users. Qualified Lead *Aberdeen Group, 2012

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. NO OPEN? NO YES OPEN? NO YES e OPEN? YES *Forrester Research, 2013

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Automation *DemandGen Report

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. X X X X *MarketingSherpa, 2011 X X

63% of respondents say the ability to set measurable objectives for campaigns is the greatest value of marketing automation. *Gleanster, 2012

77% of CMOs at top performing companies indicate that their most compelling reason for implementing automation is to increase revenue. 77% *Gleanster, 2013

Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. *Focus Research, 2012

75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. 2014 2014 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 27 28 29 30 01 02 12 6 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 25 26 21 22 23 24 25 26 31 27 28 29 30 31 *Focus Research, 2013 months months

Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts. 18x *Jupiter Research

Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. *Nucleus Research, 2012

Lead scoring provides an ROI of 138% versus companies that don’t score leads (78%). John Doe 404.492.6845 sales@pardot.com www.pardot.com Innotek Inc 1 3 Marketing Manager 2 3 4 5 6 *MarketingSherpa, 2012

Event-triggered messaging saves approximately 80% of direct mail budget. *Gartner Research, 2009

Companies that invest in marketing automation solutions see 70% faster sales cycle times, and 54% improvement in quota achievement. *Bulldog Solutions, 2013

The average sales cycle has increased 22% over the past 5 years. 22% 2008 *SiriusDecisions, 2013 2013

44% of B2B buyers do not know what marketing automation is. 232 789 ? Scoring + Grading 6.5 ? 6.5 + 343 + 6.5 ? *BuyerZone, 2012 ? Nurturing ROI ?

By 2020, customers will manage 85% of their relationships without talking to a human. *Gartner Research, 2011

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. 2014 01 02 6 07 08 09 10 11 12 13 14 15 16 17 18 19 20 23 24 25 26 27 28 *Gartner Research, 2013 05 06 21 22 months 03 04 29 30 31

For even more information on marketing automation, download the full eBook. Grab Your Copy

Add a comment

Related presentations

Related pages

20 Incredible Marketing Automation Stats - Salesforce Blog

Marketing automation is getting harder to ignore, especially when the industry is expected to grow 50% by 2015 (SiriusDecisions). More and more top ...
Read more

20 Incredible Marketing Automation Stats - Hashdoc

16 Marketing Automation Stats You Can't Afford to Ignore; How Do You Stack Up? Marketing Automation Trends Benchmarks and Best Practices; Marketing ...
Read more

20 Incredible Marketing Automation Stats | Honk Marketing

Editorial Comment: Here’s an article we have used and referred to many times in the past year since it was written. Here at Honk Marketing we specialise ...
Read more

20 Incredible Marketing Automation Stats by Salesforce via ...

20 Incredible Marketing Automation Stats by Salesforce via slideshare | See more about Marketing Automation and Marketing.
Read more

20 Incredible Marketing Automation Stats - Destined

Last week, our friends at Salesforce released their SlideShare, 20 Incredible Marketing Automation Stats, and if you’re looking for proof of automation ...
Read more

Introducing the Marketing Automation Executive Value Guide

Introducing the Marketing Automation Executive Value ... our friends at Salesforce released their SlideShare, 20 Incredible Marketing Automation Stats, ...
Read more

Honk Marketing Testimonials

Testimonials for Honk Marketing. ... 20 Incredible Marketing Automation Stats; ... He has a 20 year background in sales and marketing and is a Certified ...
Read more

Ultimate Marketing Automation statistics overview ...

Ultimate marketing automation usage statistic: On average 49% of companies are currently using Marketing automation. With more than half of B2B companies ...
Read more