advertisement

2-MAR331

33 %
67 %
advertisement
Information about 2-MAR331
Business-Finance

Published on January 7, 2009

Author: aSGuest9500

Source: authorstream.com

advertisement

Marketing Management Process (Cont’d) : Marketing Management Process (Cont’d) Marketing managers plan and implement a sequence of activities that help the firm achieve its goals. Marketing Management (cont’d.) : Marketing Management (cont’d.) Marketing Plans Objectives Problems and Opportunities Strategies Tactics (who, what, when) Marketing Management (cont’d.) : Marketing Management (cont’d.) Marketing Strategies target market Marketing Mix Product strategy Price strategy Promotion strategy Place strategy Marketing Managementcont’d. : Marketing Managementcont’d. Market segmentation Niches within segments Positioning within segments Copy strategies Marketing Managementcont’d : Marketing Managementcont’d Controllable marketing mix variables Uncontrollable variables Physical - Competitive Economic - International Social Ethics and legal Marketing Management(cont’d) : Marketing Management(cont’d) Marketing Concept Walmart Other Examples Marketing Management (cont’d) : Marketing Management (cont’d) Successful marketing strategies Assets Skills Marketing Management (cont’d) : Marketing Management (cont’d) Searching for SCAs Sustainable competitive advantages Marketing Management (cont’d) : Marketing Management (cont’d) Reputation for quality Customer service/product support Name recognition/high profile Retain good management and engineering staff Low cost production Financial resources Marketing Management (cont’d) : Marketing Management (cont’d) Customer orientation/feedback/market research Product-line breadth Technical superiority Installed base of satisfied customers Segmentation/focus Marketing Management (cont’d) : Marketing Management (cont’d) Cost strategies: Goodyear and Whirlpool Differentiation by Value: Michelin Maytag Marketing Management (cont’d) : Marketing Management (cont’d) Strategic emphasis helps firm orient themselves to key external factors such as consumers and competition. Marketing Management (cont’d) : Marketing Management (cont’d) Product Life Cycles Introduction Growth Maturity Decline Marketing Management (cont’d) : Marketing Management (cont’d) Balancing the Product Portfolio Boston Consulting Group Matrix

Add a comment

Related presentations

Related pages

Marketing Management Process (Cont’d) - Pace University

Marketing Management Process (Cont’d) Marketing managers plan and implement a sequence of activities that help the firm achieve its goals. Marketing ...
Read more

Managerial Marketing Presentation Files - Pace University

Presentation Files: Pace Links: Pace University: Lubin School: ... 2-MAR331.ppt: 3: Customer Analysis in Marketing Management: 3-MAR331.ppt: 4:
Read more

Ppt Line-balancing-concept | Powerpoint Presentations and ...

View and Download PowerPoint Presentations on LINE BALANCING CONCEPT PPT. Find PowerPoint Presentations and Slides using the power of XPowerPoint.com, find ...
Read more

Ppt Marketing-management-process | Powerpoint ...

View and Download PowerPoint Presentations on MARKETING MANAGEMENT PROCESS PPT. Find PowerPoint Presentations and Slides using the power of XPowerPoint.com ...
Read more

Version 14 /4,3 - usherbrooke.ca

GIS1372 MAR3312 MQG5422 Trois cours au choix ou (*) ADM333ACT5013 (Cours suggéré) 3 (Cours suggéré) DVD1113 (Cours suggéré) X 3 S = session d’études
Read more

Vlněný šál Simony Krainové - Diskuze Omlazení.cz

Přečtěte si rady a zkušenosti na téma vlněný šál simony krainové. Některá takovýto šál?(jaký má Simona)? Chtěla bych ho i ve stejné barvě?
Read more

walmart management PPT Powerpoint Presentations and Slides ...

walmart management - PPT slides, PowerPoint presentations for download - Top Management. Lee Scott was only the third CEO in the entire history of Wal-Mart ...
Read more

ÉTABLISSEMENT DE PROGRAMME B.A.A. MANAGEMENT 203-505

B.A.A. MANAGEMENT Liste des activités et leurs préalables ACT301 Créativité et conception (préalable : 27 crédits) ACT501 Relève entrepreneuriale et ...
Read more