1st mover @momo 8.7.13

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Information about 1st mover @momo 8.7.13
Technology

Published on March 11, 2014

Author: MobileMondayDE

Source: slideshare.net

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MobileMonday DUS 08.07.2013

© 1stMOVER, July 2013Page 1 Building a Mobile Internet Incubator in Düsseldorf

© 1stMOVER, July 2013Page 2 Renaissance of Start-up Incubators in DE … www.gruenderszene.de Driven by low implementation costs and stock market hype around Facebook & Co. Also Deutsche Telekom und Telefonica have launched incubators in Berlin and Munich Incubators fight for best start-up ideas and talents as well as investment partners Venture Stars Wayra Cross Ventures Project A Ventures M Cube Springstar hub:raum

© 1stMOVER, July 2013Page 3 … but NRW + “Mobile” untapped markets yet A Mobile Internet Incubator in NRW can exploit new, yet untapped business opportunities Therefore, the incubator 1stMOVER in Düsseldorf shifts its focus from “web” to “mobile” • Wurzburg • Munich • Hamburg • Dusseldorf • Cologne • Berlin Low incubator density in NRW w.r.t number of universities, students and employees Among 15 Internet Incubators in Germany none is focused on “Mobile Internet” yet: • Mobile Internet just became a real mass market (smart phone penetration, flat rates) with unique first mover opportunities (examples are myTaxi, WhatsApp, Path, Instagram, Draw Something et al) • Specific and rare competence is required for building and marketing of mobile services and solutions • Berlin, Hamburg und Munich don‘t have a regionally concentrated mobile ecosystem as it exists in NRW, in particular in Düsseldorf (with mobile operators, suppliers, agencies) NRW

© 1stMOVER, July 2013Page 4 Incubation process of 1stMOVER Continuous ideas gathering and analyses Diligent idea selection and business model design Feasibility study for Go/No Go decision Product specification and detailed business plan Prototyping and pilot project with customers Diligent result evaluation for Go/No Go decision Market launch and continuous product optimization Implementation and optimization of integrated marketing & sales plan Partnering and ecosystem building 1 2 3 time 1 month 6-9 months Number of idea projects over 5 years Investment in million € over 5 years Success factors: Product quality Customer acceptance Market potential Feasibility Marketability Scalability Growth potential Network effects Profit optimization Idea management Pilot development Company building

© 1stMOVER, July 2013Page 5 21 Mobile Segments, Constant Idea Flow Mobile Vehicle Mgmt Mobile Health Care Mobile Productivity Tools Mobile Learning Mobile Publishing Mobile Marketing Mobile Commerce Mobile Communities Mobile Dating Mobile Audio, Video, TV Mobile Payments Mobile Analytics Mobile Device Solutions Mobile Business Processing Mobile Science & Research Mobile Engineering Tools Mobile Communications Mobile Network Solutions Mobile Retail Solutions Mobile App Management Mobile Gaming 3 New Projects for the Start Systematic Selection Process

© 1stMOVER, July 2013Page 6 3 New Projects for the Start „Ciosk“ Mobile Commerce Service • App- and web-based order and delivery service for all kind of convenience products with self-operated logistics infrastructure • Main target group are party people: have urgent demand – accept higher prices – like the cool brand • Successful start in Düsseldorf; Köln et al. next „TellBiRD“ Mobile Marketing Service • App- and cloud-based customer referral platform for small and large enterprise customers • Companies benefit from personal recommendations of users, incentives only to be paid to users if revenues generated • Product almost ready, initial talks with retail pilot customers „readfy“ Mobile eBook Service • Flat-rate ebook reading on tablets and smartphones similar to Spotify for music listening • Free, ad-financed ebook reading as well as ad-free premium service for monthly fees • Cooperation with big ebook distributor

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