advertisement

19 International Marketing

50 %
50 %
advertisement
Information about 19 International Marketing
Business-Finance

Published on January 13, 2009

Author: aSGuest10320

Source: authorstream.com

advertisement

International Marketing : International Marketing Look at the international marketing environment Decide whether to enter Decide which markets to enter Decide how to enter Plan marketing programs Plan marketing organization ….the real issue here is what role national boundaries play in a firm’s strategic planning process. International Marketing : International Marketing Physical Environment Climate, topography, resources US has big products… Economic Environment Population, industry structure, stage of development Lack of wholesalers in developing countries International Marketing : International Marketing Political-Legal Environment Advertising restrictions Tariffs/non-tariff barriers Patents/Trademark protection International Marketing : International Marketing Cultural Environment Language Attitudes Time Concepts Space Concepts How business is conducted Friendship International Marketing : International Marketing What influences the decision to enter? Stability of government Stability of currency Tariffs/non-tariff barriers Crime/corruption Protection of property rights/technology International Marketing : International Marketing How to enter: Exporting Export excess capacity Simplest, most direct Licensing/joint venture Firm in foreign market produces, distributes International Marketing : International Marketing How to enter (cont.): Subsidiaries Partly own firm in foreign market Multinational As foreign investments grow, firm loses home country identity Key is volume growth International Marketing : International Marketing Which markets? Current market potential Future market potential …versus risk Russia….? Marketing Plan Standardize versus adapt for each market International Marketing : International Marketing Marketing Organization Based on entry strategy Requirement for in-country participation

Add a comment

Related presentations

Related pages

Marketing – Wikipedia

Marketing wird je nach Betrachtungsperspektive unterschiedlich definiert. Christian Homburg und Harley Krohmer führen bei der Bestimmung des ...
Read more

19 International Marketing Executive Jobs in Tucson ...

Land your next International Marketing Executive Job through ZipRecruiter. 19 Jobs found in Tucson, Arizona
Read more

International Marketing Chapter 19 Flashcards | Quizlet

Start studying International Marketing Chapter 19. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Read more

19 International Marketing Executive Jobs in Vancouver, BC ...

Land your next International Marketing Executive Job through ZipRecruiter. 19 Jobs found in Vancouver, BC, Canada
Read more

Marketing Chapter 19 Flashcards | Quizlet

Marketing Chapter 19 ... An international marketing strategy that adjusts the marketing strategy and mix elements to each international target market, ...
Read more

Seminar: Erfolgsfaktoren im internationalen Online ...

Hallo zusammen, am 19.05.2011 gebe ich bei der IHK Akademie München das Seminar "Erfolgsfaktoren im internationalen Online-Marketing". Hier kommt die ...
Read more

Chapter 19 Organization and control of - smarketing.org

international structural alternatives. Slide 19.3 Hollensen: Global Marketing, ... Figure 19.14 Marketing budget 200X and its underlying determinants.
Read more

Chicago | June 19 - 22, 2017 | eMetrics Summit ...

Chicago | June 19 – 22, 2017 | Hilton Chicago. ... Event news, practical tips and techniques to take your email marketing to the next level.
Read more

Top 20 International Marketing & Area Manager profiles ...

Here are the top 20 International Marketing & Area Manager profiles on LinkedIn. Get all the articles, experts, jobs, and insights you need.
Read more