Яков Глубокий, САМСУНГ ЭЛЕКТРОНИКС РУС КОМПАНИ

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Published on March 11, 2014

Author: svmgroup

Source: slideshare.net

Samsung Smart TV: new opportunities for consumers and content providers Iakov Glubokiy, Smart TV Content & Services, glubokiy.ia@samsung.com

In this presentation • Samsung UHD TV: Why care of producing and delivering UHD content • Ideal TV Service: Create your innovative and successful service • People Behind The Screen: Who they are and how Samsung can help getting their attention

Samsung UHD TV

People Will Buy UHD TV More reasons except just watching UHD content: • 4 step up-scaling: close to UHD clarity • PurColor: natural colors with detailed shades • Latest technologies is one of the main buying factors for large-screen TVs

UHD TV Demand Forecast

Right Time for UHD Content • Approved encoding specification • Differentiator for content provider • Global and Russian companies have already started producing and delivering UHD content

Ideal TV Service

Create Your Ideal TV Service • Samsung Smart TV is your platform for creating the best TV service ever: • Interactive • User-friendly • Profitable • Smart TV has a lot of innovative service providers to partner with

Multiscreen Service • Big screen: shared experience • Small screens: personal information and control • Multiscreen SDK: • Android • iOS • Web platforms with Javascript

People Behind The Screen

Samsung Smart TV Audience • Average household income 65 400 rub • Mainly 25-35 or 46-55 years old • Women vs. Men: 51% and 49% • 79% are married • 55% have children • Inclined to video services, consider paid ones

Co-promo with Samsung Smart Hub • Recommended Area • Banners on the home page • Special picks and categories Retail • Promo activities in Samsung Brand Shops, MVideo, Eldorado, etc. • Stickers, brochures, posters Digital • Samsung.com (4+ mln visitors per month) • Samsung SNS - VK, FB, Twitter (2+ mln users) • Banners on third-party resources Existing Smart TV users 1 000+ shops to participate Reach up to 20 mln

What is expected from partner Partner have to provide some of the following: • Special offering for Smart TV users • New technology • Exclusivity • Co-marketing

Co-promo example  Applications: Play, Play Family, Слушай! Литрес  User’s benefit: 10 day free subscription, 10 movies free, 10 audiobooks  Promo campaign: Digital, SNS, Smart Hub, Retail, POS.  Promo period: 11 Oct – 30 Nov 2013

Co-promo example  Application: Nemo TV  User’s benefit: 100 TV channel free  Promo campaign: Digital, SNS, Smart Hub, Retail, POS  Promo period: 20 February – 31 May 2014

Conclusion • Do not miss robust and growing Samsung Smart TV audience • Innovate to boost your business • Samsung will help you with both technology and promotion Thank you! Questions?

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