1511 Press Releases

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Information about 1511 Press Releases
Education

Published on November 8, 2008

Author: ldrake

Source: slideshare.net

Press releases How to

What is a press release A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

How do you use a PR? Sent by email, fax and/or snail mail Sent to all the resources who might take an interest in your story including: Newspapers Television Online media Radio

Sent by email, fax and/or snail mail

Sent to all the resources who might take an interest in your story including:

Newspapers

Television

Online media

Radio

What is the format of a press release?

What is the secret to getting a press release printed? The number one secret: Think like a reporter. Make sure it’s REAL NEWS Deliver a sharp story angle that’s of interest to the public Deliver the information in a professional and courteous way Provide information in a way that makes the reporter’s job easier!

The number one secret: Think like a reporter.

Make sure it’s REAL NEWS

Deliver a sharp story angle that’s of interest to the public

Deliver the information in a professional and courteous way

Provide information in a way that makes the reporter’s job easier!

Develop an angle What is newsworthy Of interest to the general public Highlights a “shining star” in the local community Highlights something controversial in the community Cool/new/fascinating Topical (interesting based on the season, or current public interest topics)

What is newsworthy

Of interest to the general public

Highlights a “shining star” in the local community

Highlights something controversial in the community

Cool/new/fascinating

Topical (interesting based on the season, or current public interest topics)

Writing a great title Bad title: Team 1511 sponsors robotics event at local high school for the general public Awesome titles Teen geeks battle for robotics glory Robotics kids celebrate international success Use the subhead to explain your title This is where you can talk about the event or news in more detail

Bad title:

Team 1511 sponsors robotics event at local high school for the general public

Awesome titles

Teen geeks battle for robotics glory

Robotics kids celebrate international success

Use the subhead to explain your title

This is where you can talk about the event or news in more detail

Who/What/Where/When/Why/How The first paragraph MUST say all 6 of these Who is affected or interested or participating What is the thing you’re promoting Where will it be or where was it When will it be or when was it Why should people be interested How can they engage (attend, celebrate, sponsor, etc.) Use a news writing style – not a fact based one

The first paragraph MUST say all 6 of these

Who is affected or interested or participating

What is the thing you’re promoting

Where will it be or where was it

When will it be or when was it

Why should people be interested

How can they engage (attend, celebrate, sponsor, etc.)

Use a news writing style – not a fact based one

The rest of the release Back up the claims in the first paragraph, and give the reporter “meat” for their article A quote to put things in perspective A quote from an expert Background material on FIRST and 1511 (boilerplate, can be the same for every press release) ### - this tells the reader you are done Below the ### place contact info for followup

Back up the claims in the first paragraph, and give the reporter “meat” for their article

A quote to put things in perspective

A quote from an expert

Background material on FIRST and 1511 (boilerplate, can be the same for every press release)

### - this tells the reader you are done

Below the ### place contact info for followup

Final tips on writing Stay away from hype-bloated phrases Write from the journalist’s perspective, never use I or We unless in a quote Read good newspapers for ideas Shorter is better – omit needless words Stick to the format, keep it to one page if possible

Stay away from hype-bloated phrases

Write from the journalist’s perspective, never use I or We unless in a quote

Read good newspapers for ideas

Shorter is better – omit needless words

Stick to the format, keep it to one page if possible

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