Published on February 17, 2014
14 Youth Marketing Digital Trends For Brands To Ride On
WHO ARE THE YOUTH?
HOW DO WE IDENTIFY & SEGMENT THEM?
Age Behavior SocioEconomic Strata Personality Traits
WE BELIEVE YOUTH IS A MINDSET & ITS DEFINITION CAN BE FLUID
SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT STRATEGIZE BASED ON BEHAVORIAL ECONOMIC INSIGHTS
1. The Youth Desire Creative Disruption
INR 80 per first 4KM INR 19.50 per KM there after INR 80 per first 4KM INR 18 per KM there after & INR 2 per minute.
2. The Youth is moving away from ‘cheap’ fast-fashion
Not forever inexpensive!
3. The Youth is experimenting with cult food
4. The Youth wants to wear tech
Jarvis listens to you & monitors your body 24/7
5. The Youth want to participate & be involved
6. The Youth prefer activations that integrate real & virtual lives!
7. The Youth prefer innovative transactional methods
Some airlines now allow the youth to purchase through BitCoins
8. The Youth want their content & service anytime anywhere!
9. The Youth wants to participate in purposeful campaigns
10. The Youth prefer real-time content
11. The Youth is obsessive about sharing & discovering!
12. The Youth wants to be heard & responded to ASAP!
13. The Youth gets excited with ephemeral stuff – Think SNAPCHAT
14. The Youth desires some assistance in helping them chose
INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH REAL-TIME BIG DATA
Online Behavior & Social Profile Data Purchase Intent Actual Purchase Data
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