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14 Youth Marketing Digital Trends For Brands To Ride On!

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Information about 14 Youth Marketing Digital Trends For Brands To Ride On!
Marketing

Published on February 17, 2014

Author: pranmaz

Source: slideshare.net

Description

This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.
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14 Youth Marketing Digital Trends For Brands To Ride On

WHO ARE THE YOUTH?

HOW DO WE IDENTIFY & SEGMENT THEM?

Age Behavior SocioEconomic Strata Personality Traits

WE BELIEVE YOUTH IS A MINDSET & ITS DEFINITION CAN BE FLUID

SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT STRATEGIZE BASED ON BEHAVORIAL ECONOMIC INSIGHTS

1. The Youth Desire Creative Disruption

INR 80 per first 4KM INR 19.50 per KM there after INR 80 per first 4KM INR 18 per KM there after & INR 2 per minute.

2. The Youth is moving away from ‘cheap’ fast-fashion

Not forever inexpensive!

3. The Youth is experimenting with cult food

4. The Youth wants to wear tech

Jarvis listens to you & monitors your body 24/7

5. The Youth want to participate & be involved

6. The Youth prefer activations that integrate real & virtual lives!

7. The Youth prefer innovative transactional methods

Some airlines now allow the youth to purchase through BitCoins

8. The Youth want their content & service anytime anywhere!

9. The Youth wants to participate in purposeful campaigns

10. The Youth prefer real-time content

11. The Youth is obsessive about sharing & discovering!

12. The Youth wants to be heard & responded to ASAP!

13. The Youth gets excited with ephemeral stuff – Think SNAPCHAT

14. The Youth desires some assistance in helping them chose

INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH REAL-TIME BIG DATA

Online Behavior & Social Profile Data Purchase Intent Actual Purchase Data

Share you love @pranmaz Email: prantik@happymarketer.com

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