Published on February 17, 2014
ACCELERATING FRENCH TECH GROWTH IN THE U.S.
PROCESS Coaching Marketing Support Market Assessment Define the Business Development right Define and Operations strategy reach your target Get real market feedback Develop direct & indirect sales Optimize productivity & profit
SERVICES Defining the right strategy Experienced executive coaching from a vast pool of qualified mentors Structuring your U.S. operations Locating or domiciliating your activities with the Hub, Incorporating your U.S. subsidiary, Managing your back office. Building a marketing plan to reach your target - Market segmentation Targeting, Positioning, Price optimization, Customer validation, Americanization of the Communication the pitch, media plan Developing your team Recruiting, Complying to local regulations Launching direct and indirect sales Lead generation supported by UBIFRANCE knowhow and extensive contacts database Funding your business (soon available) Developing the right financials & pitch Building your board of advisors Accessing a network of French and U.S. investors
BENEFITS • Define the right strategy • Shorten your time to market • Leverage our network • Save time: prequalified resources • Save money: shared resources • Focus on your core business
STORY • Hubtech 21 started operations in 2006 in Boston • Paris Region Economic Development Agency acquired Hubtech 21 in 2012 and opened the San Francisco office the same year • 40 customers in 2013
REFERENCES “I returned from my business trip with a completely different go-to-market strategy for entering the U.S., and also gained new insight on my strategy back home in France.” - Cheikh Deme, CEO - decided to focus on its product development before entering the US Market "We wanted an extremely smart, confident and hard working marketing expert, so I was delighted to find Alyssa (Hubtech21 Marketing Expert) who immediately understood our product and company." - Jonathan Benhamou, CEO - French Tech Hub expert, Alyssa Dver, is Novapost US parttime CMO. “I forgot to tell you how relaxed I feel, knowing that you guys are making sure everything is under control.” - Gilles Baujon, CEO – The French Tech Hub manages all administrative aspects in the U.S. “I could never achieve my business goals without Hubtech21 sales and logistics support.” - Robert Braunschweig, US Director “You did a good job to prepare these fruitful meetings and I am expecting to further discussions with these potential clients.” - Yves Donazzolo, CEO
THE TEAM San Francisco Xavier Wartelle CEO Serial Entrepreneurs Valerie Zeller Director of Business Development 20 years in strategic marketing Marie Frochen Operations Manager SF Incubatoor manager Karen Helms Office Manager Domiciliation, Customer Support Stephane Alisse UBIFRANCE Managing Director, Technology and Services Ramon Jimenez UBIFRANCE IT Advisor Boston Joubin Hatamzadeh Director of Operations Biomedical Engineer, quality control Marie Buhot-Launay Director of Sales and Marketing 10 years in international business Christophe Ratte Operations Manager Subsidiary Management, Boston Mounia Mostefaouir, Business Development Life Sciences Yves Germani, UBIFRANCE, Managin g Director, Life Sciences Charles-Henri Dion, UBIFRANCE, Life Sciences Advisor
OFFICE IN CAMBRIDGE
OFFICE IN SAN FRANCISCO
@FrenchTechHub ARD Île-de-France : Frédérique de Bast – Tel : 01 58 18 69 54 – firstname.lastname@example.org Ministère du commerce extérieur – Perrine Duglet – 01 53 18 46 89 – email@example.com UBIFRANCE : Clément Moulet – Tel : 01 40 73 35 31 – firstname.lastname@example.org BPIFRANCE : Vanessa Godet – Tel : 01 41 79 84 33 – email@example.com San Francisco 2415 Third Street, suite 231 San Francisco, CA 94107 Boston One Broadway, 14th floor Cambridge, MA, 02142
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