Published on June 18, 2007
Canadian Satellite Radio Holdings Inc. Briefing call: Canadian Satellite Radio Holdings Inc. Briefing call Safe Harbour: Safe Harbour This presentation is to be read in conjunction with Canadian Satellite Radio Holdings Inc.’s prospectus dated December 5, 2005 and is for information purposes only and does not constitute an offer to sell or a solicitation to buy the securities referred to herein. This presentation is qualified in its entirety by the prospectus dated December 5, 2005 . Certain statements in this presentation, or given in response to questions, may constitute forward-looking statements. We caution you that any forward-looking statements are just predictions. They are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those projected in forward-looking statements and the Canadian Satellite Radio Holdings Inc. prospectus dated December 5, 2005 should be reviewed for a discussion of risk factors. This presentation is being made as of December 2005. Canadian Satellite Radio Holdings Inc., will not be reviewing or updating the material that is contained herein. U.S. Securities Act of 1933: This presentation contains forward-looking statements within the meaning of the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, and are subject to risks, uncertainties, and other factors that could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: the effects of economic conditions, including in particular the economic condition of the lodging industry, competition, programming availability and quality, technological developments, developmental difficulties and delays, relationships with clients and property owners, the availability of capital to finance growth, the impact of government regulations, the occurrence of one or more future terrorist attacks, wars, public health concerns or other domestic or international crises and other factors detailed, from time to time, in the Company’s filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date of this presentation. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. U.S. Securities Act of 1933 Management Team: Management Team John I. Bitove Chairman andamp; Chief Executive Officer Founder of XM Canada Stephen Tapp President andamp; Chief Operating Officer Michael Washinushi Chief Financial Officer Product, Programming and Price: Product, Programming and Price Exclusive Licensee of XM Satellite Radio in Canada Market leader in the U.S. Strong Programming Line-up 100% commercial-free music channels National Hockey League at launch; exclusive as of 2007-2008 season Major League Baseball, CNN, CNBC, BBC, Canada 360, Quoi de Neuf Key Distribution Channels Exclusive 13-year distribution agreement with GM Canada Strong retail demand this holiday season – 2000 retail outlets Subscriber-Based Recurring Revenue Stream @ $12.99/month Information and entertainment portal into the car, at home, and on the go XM’s Growth: XM’s Growth XM US historical growth 2001 2002 2003 2004 2005 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4E 3.7 4.4 6.0 5.0 3.2 2.5 2.1 1.7 1.4 0.9 0.7 0.5 0.3 0.2 0.1 0.07 0.03 XM US Satellite Radio's Subscribers (mm) Historical Results XM Guidance Significant Market Opportunity: Significant Market Opportunity Satellite Radio Has One Of The Fastest Adoption Rates 18.7 15.1 10.6 9.8 4.8 3.6 Cable TV Internet Satellite TV Wireless Phones MP3 Players Satellite Radio (1) (2) Sources: Greystone Communications (1) Includes C-Bandwidth DTH (2) Includes Dial-Up and Broadband Years to Reach 5.0 Million Subscribers The Canadian Opportunity: Sources: Statistics Canada, BBM Canada, R.L. Polk Canada Inc., Charlton Research The Canadian Opportunity Target Market Population of 32 million 94% of population 18+ years spend an average of 22+ hours listening to radio per week 49% of Canadians are aware of satellite radio 12.3 million households 25 million registered vehicles: 1.6 million sold in 2004 Portable audio: 10 million sold in North America in 2004 Exclusive Relationship With XM Satellite Radio: Exclusive Relationship With XM Satellite Radio 15 Year Exclusive Agreement (inclusive of 5-year renewal option) Significant Equity Ownership over 22% Leveraging XM’s Existing satellite infrastructure Content – over 72 channels Expertise andamp; know-how In-House Randamp;D department Facilitate negotiations with automotive manufacturers Source: Public company filings at September 30, 2005 OEM Relationships: OEM Relationships GM Canada Enjoys 28% market share Exclusive 13-year distribution agreement with GM Canada Almost 7% equity interest in XM Canada XM radios to be offered in 2006 vehicles In 2006 available in over 50 GM models Exclusive OEM Relationships: Exclusive OEM Relationships 2004 OEM Market Share In Canada General Motors Honda Toyota Hyundai Nissan VW /Audi Porsche Suzuki (non exclusive) 28% 3% Source: R. L. Polk Canada Inc. 28% 56% XM Exclusive in US Leader in Product/Price Diversity: Leader in Product/Price Diversity Over 2,000 retail locations nationwide Broad distribution in national, regional, local and specialty retailers Strong demand for 2005 holiday season More than 100,000 satellite radios shipped to retailers Direct fulfillment website – www.xmradio.ca Attractive Consumer Proposition: Attractive Consumer Proposition Text display with title, song, artist, sports scores and stock ticker 100% commercial-free music Digital quality sound Coast-to-coast Initially 80 channels Extensive variety of programming XM Canada Limited Up to 18 minutes of commercials per hour Analog sound Local Limited formats Radio Displays Commercial Advertising Audio Quality Coverage Programming AM/FM Radio Channel Line-Up: Channel Line-Up The Most Commercial-Free Music Original music andamp; live performances News, Sports, and Talk CNBC, CNN, BBC, Fox News, along with celebrity talk andamp; entertainment personalities Major sports coverage including NHL, Major League Baseball, and others XM Scores with the NHL: XM Scores with the NHL 2005/2006 season coverage begins at launch Exclusive satellite radio network starting in the 2007- 2008 season Approx. 1,000 games per year including pre-season, regular season andamp; the playoffs Made in Canada: Made in Canada Independent Artists Comedy News andamp; Information Hockey Talk andamp; Updates ENGLISH Music Music Culture/Info Talk/Sports FRENCH Widest Variety ofRadio Receivers: Widest Variety of Radio Receivers Plug andamp; Play Affordably priced Portable Handheld Devices Listen at home, at work, in the car, or on the go Cutting-Edge Technology Users can create customized play lists integrating XM content and personal digital music files Beyond Satellite Radio: Beyond Satellite Radio Telematics Premium Channels Weather Data for Marine andamp; Aviation Alternative Distribution Channels Airlines andamp; Hotels Rental Car Agencies andamp; Others CSR highlights and recap: CSR highlights and recap Significant Market Growth Opportunity Exclusive Relationship With XM Satellite Radio Strategic Distribution Channels Attractive Consumer Proposition Experienced Management Team Canadian Satellite Radio Holdings Inc. : Canadian Satellite Radio Holdings Inc.