12 Ways To Improve Your Business Online

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Published on February 27, 2009

Author: jvanhoose

Source: slideshare.net

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Find out how your business can benefit from considering all the best options on the internet.

12 Ways To Use The Internet To Improve Your Business Presented By: Jason VanHoose, Business Development

The Internet’s Untapped Potential Many businesses are missing valuable opportunities to: streamline processes increase efficiency improve products & services connect with customers capture knowledge cut costs increase revenue

Many businesses are missing valuable

opportunities to:

streamline processes

increase efficiency

improve products & services

connect with customers

capture knowledge

cut costs

increase revenue

The Internet’s Untapped Potential Everyone can do more with the internet.

Everyone can do more with the internet.

12 Ways...

Online Commerce Convenient for customers Generates revenue Creates passive income Increases search engine results

Convenient for customers

Generates revenue

Creates passive income

Increases search engine results

Video Production cost is declining Keeps people on your site More compelling than text or photos only Flash video/Flash player are becoming ubiquitous

Production cost is declining

Keeps people on your site

More compelling than text or photos only

Flash video/Flash player are becoming ubiquitous

News Inform your visitors Control your message Improve search engine rankings

Inform your visitors

Control your message

Improve search engine rankings

Customer Portal Allow customers to search: Current orders Previous orders Inventory availability Increase customer loyalty Reduce internal support costs 24/7 Operation

Allow customers to search:

Current orders

Previous orders

Inventory availability

Increase customer loyalty

Reduce internal support costs

24/7 Operation

Training & Demos Product demos decrease the average sales cycle Online training is quicker and more cost effective than classroom training.

Product demos decrease the average sales cycle

Online training is quicker and more cost effective than classroom training.

Surveys Hear directly from current customers, former customers, prospects and employees. Can be anonymous. Improve your products & services Quick & easy to deploy.

Hear directly from current customers, former customers, prospects and employees.

Can be anonymous.

Improve your products & services

Quick & easy to deploy.

Email Newsletters Reach customers where they are Quick Cost effective Doesn’t replace direct-mail

Reach customers where they are

Quick

Cost effective

Doesn’t replace direct-mail

Statistics Know your traffic stats Know your keywords Verify marketing efforts Cost effective Easy to use

Know your traffic stats

Know your keywords

Verify marketing efforts

Cost effective

Easy to use

Real-Time Customer Service Opportunity to differentiate Easy to deploy Functions like a phone system Help customers find what they need. Watch customer click-paths

Opportunity to differentiate

Easy to deploy

Functions like a phone system

Help customers find what they need.

Watch customer click-paths

Podcasts Keeps people on your site Integrate with iTunes Use RSS feeds

Keeps people on your site

Integrate with iTunes

Use RSS feeds

Mobile Websites Mobile website use is growing. It’s an opportunity to differentiate yourself. Your customers will expect it.

Mobile website use is growing.

It’s an opportunity to differentiate yourself.

Your customers will expect it.

Recruiting Tell your story Pre-qualify candidates Apply online Recruit from your database

Tell your story

Pre-qualify candidates

Apply online

Recruit from your database

Can you do all this yourself? Maybe.

Maybe.

Should you do all this yourself? Probably not.

Probably not.

Things You Can Do Today Evaluate your current situation Create a long-term strategy Hire an expert Put it in the budget Review the strategy & execution regularly Change it as necessary Take a first step

Evaluate your current situation

Create a long-term strategy

Hire an expert

Put it in the budget

Review the strategy & execution regularly

Change it as necessary

Take a first step

Take that first step. Let’s talk about how you can tap the potential of the internet for your business. Jason VanHoose 918.585.9311 x231

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