Published on March 6, 2014
11 Ways to Structure Content
#1 – Never discount old school SEO
Headings still matter and are also more aesthetically pleasing
Apply correct heading tags for your titles, headings, and sub-headings. Check out Yoast’s post on blog heading structure.
2. Use inline media
Give your content more substance and context with the use of images, videos, and other interactive mediums
3. Create lists
Content is more consumable in bite-sized chunks.
4. Link to your references
Relevant outbound links are also important in SEO…
Plus, it removes the search process for readers who want to know more
5. Landing page structure: Introduction
List a problem. What frustrates your audience?
6. Landing page structure: Body
Aggravate the problem and make it relatable.
7. Landing page structure: Solution
Provide a valuable solution to the problem that invokes a sense of relief.
8. Landing Page Structure: Trust
Show proof that your solution works and that shows you’re good at what you do. For example: Statistics, testimonials, and quotes.
9. Landing Page Structure: Call to Action
End with a call to action to encourage your customer to take the next step
10. Think about site design
Heavy content doesn’t look appealing in one block…
…so use website design to make content more digestible
11. Highlight key words (not “keywords”)
It helps users identify the relevancy of your posts in one scan.
Thank you! (This is the end…)
Thank you! (This is the end…)
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