Published on March 6, 2014
11 MOBILE TERMS YOU NEED TO KNOW
2 NATIVE APPS Na·tive Apps [ney-tiv aps] ! A software application developed to run on a specific mobile operating system, and which is downloaded, purchased, and upgraded through a central distribution portal (such as the App Store). ! Native apps are developed using software and tools that are unique to the target mobile OS. As a result, native apps easily inherit the look-and-feel of the mobile device but are also hard to migrate to other operating systems.
4 HYBRID APPS Hy·brid Apps [hahy-brid aps] ! An application built by combining HTML5 and native code. Like a native app, hybrid apps are installed on a mobile device and are distributed through a central portal (such as the App Store) but offer the ease of development and cross-platform benefits of an HTML5 app. ! For more information, read Native vs. Hybrid vs. HTML5
5 mBaaS mBaaS [m-beys] ! A mobile Backend-as-a-Service (mBaaS) bundles the common functionality required to support mobile applications into a single cloud platform. ! mBaaS solutions do not build the app that runs on a mobile device. Instead they accelerate app development by reducing the effort to develop services such as user management and push notifications that are typically needed by mobile apps. ! See also: “The New Lightweight Middleware?” – Forrester Research
6 MOBILE FIRST Mo·bile First [moh-buhl furst] ! Mobile First is a technology-agnostic design principle. Designers first focus on mobile, so that screen and bandwidth constraints force designers to decide what user activities are most important, which in turn, bring clarity to UX trade-offs on more forgiving devices. ! Further, the term Mobile First is sometimes used signify a shift in which mobile becomes more important than the PC in an organization's digital strategy. ! See also: “What does mobile first mean to you? - FastCompany
7 RESPONSIVE Re·spon·sive [ri-spon-siv] ! Responsive has become a broadly applied term to describe various techniques and technologies in which a unified set of website code produces web pages optimized for variety of devices based on screen size and other device capabilities. ! The application of responsive techniques to web development was inspired by responsive architecture.
8 RESPONSIVE WEB DESIGN Re·spon·sive Web De·sign [ri-spon-siv web dih-zahyn] ! Responsive web design (RWD) is a client-side developer technique that uses fluid grids, flexible images and CSS media queries to dynamically adapt the front-end of a website to different screen sizes in order to optimize the user experience for that device. Requires net new development or a rewrite of an existing site. ! See also: “Responsive Web Design” – A List Apart
9 ReSS Re·spon·sive with Ser·ver-Side [ress] ! Responsive web design with Server-Side components (ReSS) is a form of responsive that combines RWD client-side techniques with server-side code. With ReSS, the overall page is constructed according to RWD principles but individual components within the page can be optimized for a specific device by server side code. ReSS solutions can result in better performance than pure RWD but are more complex to implement. ! See also: “Responsive Design + Server Side Components” – LukeW
10 ADAPTIVE WEB DESIGN A·dap·tive Web De·sign [uh-dap-tiv web dih-zahyn] ! Adaptive Web Design is a method of creating multi-device websites where the server uses a different template for each device (or device class) to display the web page in a (typically fixed width) layout appropriate for that device. Adaptive is similar in goals to RWD, but accomplishes this with multiple server-side templates vs. a single template with client-side media queries. ! See also: “Should Your Website Be Using Adpative Design?” – Harvard Buiness Review
11 RESPONSIVE DELIVERY Re·spon·sive De·liv·er·y [ri-spon-siv dih-liv-uh-ree] ! RD is a form of responsive that proposes a single, unified set of code that dynamically adapts to various endpoints. RD accomplishes this goal by leveraging existing business logic instead of rewriting a site. Software (typically in the cloud) adjusts (in real-time) the front-end of a desktop site into customized experiences for mobile sites and hybrid apps. CDNs, caching and image optimization speed performance. ! See also: “Responsive Delivery” - Moovweb
11 MOBILE HTML5 ! Native Apps ! HTML5 Apps ! Hybrid Apps ! mBaSS ! Mobile First TERMS YOU NEED TO KNOW Responsive ! Responsive Web Design ! ReSS ! Adaptive Web Design ! Responsive Delivery
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