Published on February 24, 2020
slide 1: 11 Key SEO Tips for Businesses to Consider to Improve R a n k i n g Companies providing digital marketing in Long Island can help you tackle the changing needs of Google and optimize your website to improve ranking. Google keeps updating its algorithm and it is not easy to keep up with the changes introduced. Search engine optimization involves using a set of strategies that helps to improve your ranking and drive targeted traffic to your website. Whether your website is brand new or 5 years old if it is not optimized then chances are people won’t find your website. You can seek the assistance of a provider of digital marketing in Long Island to optimize your website. You can also try the following steps to gain more search traffic and improve your search rankings. Build up backlinks No matter how big or small your company is backlinks are always important. Backlinks are links from other websites which direct their users to your websites. It helps your website to be more popular on slide 2: search engines. Building more backlinks to your site improves your credibility and also strengthens search rankings. Content quality Posting a stream of valuable and informative content in your site is vital to enable users to share and like them. Content need not be restricted to just blogs or articles it can be videos listicles slide decks and so on. Links from other websites along with best SEO practices and great content work together to help your pages land on top of the search engine page results. Optimize your keywords Many website owners are still not aware of the importance of using appropriate keywords. Use Google Trends to get relevant keywords that will improve search rankings refreshing your keyword list and updating the list frequently is necessary for good ranking make sure to use your target keywords in the first paragraph and meta data. It also lets you get relevant and trending topics. Since Google indexes new content related to trending topics you are more likely to rank higher for these trending topics because there is not much competition. Make sure not to stuff your content with keywords because Google may penalize you for doing so. Video marketing Videos are used in marketing to attract more potential customers. Studies from Google and other organizations show that 6 out of 10 people would rather watch online videos than television. The younger generation prefers to get information through online videos for academic purposes or even for entertainment. To reach more people with your videos you need to optimize them for your users. According to Forrester Research videos are 50 times more likely to show up on the first page of SERPs than a web page with plain text. Also 62 of Google universal searches include video to attract more buyers. Use appropriate keywords in the description and headline of your video which will guarantee that the video reaches the largest number of people who are interested in that subject. Featured snippets For a better search experience featured snippets are important. Featured snippets usually appear above the number one organic result. This will drive more traffic to your website. But to take advantage of this feature you need to provide accurate answers to commonly asked questions. 54.68 of clicks from Google originate from Featured Snippets proving that they drive more than half of search engine clicks. It is a great opportunity for content creators to generate more traffic. Voice search With the rising use of smartphones and increasing use of voice assistance voice searches are becoming a popular trend among internet users. These voices searches are not only used in smartphones but in voice assistants like Alexa Siri etc. So when optimizing your website implement conversational searches slide 3: into your SEO strategy for voice search helps you to improve your rankings as well as increases traffic. In 2020 it is expected that more than 50 of all internet searches will be initiated through voice. So optimize your website for voice searches. Content length matters Having quality content is not enough content length also matters. Websites with longer and high quality content gets more visibility. Studies have shown that articles with 2000 or more words usually get more readers than articles with fewer words. But remember that the content must be comprehensive answers all your user’s questions and has relevant keywords in it. Good digital experience Having good content alone is not enough providing a good digital experience is also essential. Good loading speed of your website is one of the most important aspects of offering a great digital experience. Internet users leave a web page if it does not load in a few seconds and high bounce rates can lead to poor ranking. Even a one second delay in load time can reduce your conversion rate by 7 percent. So if you improve your page loading speed then you can enhance your user experience. Similarly easy navigation and use of simple language are also essential. Do not use any jargon that is unfamiliar to the audience. Mobile optimization As mentioned earlier the use of smart phones is on the rise and so having a mobile optimized website is essential. This is because more number of people are using mobile to conduct online searches. People find information through their mobile devices is getting so advanced that it’s not enough to just have a mobile website but to have an interface that is easy to read grab people’s attention and then have the ability to answer their questions or at least keep them entertained. 87 of internet users are on mobile phones and 40 of transactions occur on mobile. Google moved to mobile-first indexing on the 1st of July 2019 to improve the mobile search experience. Secure websites Security and confidentiality of the users are important for any website. If a user feels unsafe on your website then there is a high chance of him or her leaving the website. Similarly if the users see a “not secure” warning they may not proceed to your website and this will lead to high bounce rates. So it is important to enable HTTPS protocol for your site. HTTPS gives website users a secure connection which is encrypted as well as authenticated. According to Google HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.” Google promotes only those websites that ensure a secure browsing experience. slide 4: Artificial Intelligence Today Artificial Intelligence is widely used in almost all industries and it create unique personalized experiences for consumers. Google also uses AI to offer better search results. Keeping the cumbersome technical aspects aside artificial intelligence has progressively learned the characteristics of what makes published articles valuable or not. Then AI automatically classifies these web pages and determines their rankings- with excellent precision. This is already a reality and companies like Google are applying these technologies right now. The above-mentioned steps will help you to grow consistently in search ranking. Google and other search engines keep revising their tactics every now and then but once you have got the best practices implemented SEO becomes more like other marketing techniques. It also helps you to understand what your customers need and what you have got. SEO companies in Long Island could help you tackle the changing needs of Google. They have professionals who can create a website according to your needs and also ensure increased traffic to your website and conversions.