Published on January 25, 2014
Top 11 crowdfunding tips How to be successful with your campaign start
s th g on in m ch 2 un t o la 1 re fo be n A te a ip ic t 1
Popularity Costs Target audience Projects funded Way to collect $ Choose the right platform 2
3 Prepare your stor yboard
r u o Y o e id V 2 to 3 minute length Who are you? What are your motivations? How great is your product? What’s in it for me as a backer? Keep it short, real & attractive - be playful
S ur Yo Details from video: Product - beneﬁts Brand - added value Contribution - why? - perks Team - risks & challenges - FAQs to ry Prioritize images & Coherent & simple bold text
Look at other projects, other platforms’ projects. Don’t forget to go beyond your own industry and to check out leaders’ strategies, videos, perks, etc. 4 Watch the Competition
5 Get closer to the press & inﬂuential blogs Find out what they want to earn by promoting your project
ple en eo twe tp D be os US te M ibu 00 nt r & 1 co 10 6 Decide - very carefully - what would be your Perks for your contributors
Set up limited edition offers for early adopters & deﬁne proportional stages Choosing between 6 and 12 perks works best DON’T underestimate your lower level contributors. Of fer them more than a simple « thank you » make them smile :)
7 Where’s the $ going? Financial Plan Write a very precise
Perks Production Shipping Quantities Actions Social Networks Press & Blogs Design Video Prototypes Etc. Fees Transparency Platform Paypal Others
th al ng im pt n le O ig ys pa da m ca 30 8 Set up Launch & Closing Dates + Rewards & delivery dates
9 Prepare the ground with Your Network
Set up a launch page to tease your audience. Personalize your messages. Implement a contest to push people to register, like & share your campaign. Collect as many addresses as you can. Live it every day.
Back up some projects 10 Give to Receive - show people your implication
11 Talk from a Backer’s point of view, NOT Yours! Be mysterious and surprise your potential contributors
r op ou lo y e ep n t h Ke e i nc ie ud a What’s your added value? Underpromised - Overdelivered
USEFUL TOOLS Watch competition - www.compete.com Kit Media tool - www.storyboard.com Campaign Pre-launch - www.launchrock.com
Be Ready for my next Campaign February 10th - 2014 http://divine.launchrock.com
Jérémie Lorrain Keep in touch - check out the entire article
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