Published on March 10, 2014
Native Advertising Product Guide
Who Are We? 1. To inspire South African creatives to do better work 2. To shine a lens on the pulse of South African creativity Between 10 and 5 is the biggest online showcase for South African creativity Our Mission
Audience Proﬁle Key Information 30,000 unique readers a month 100,000 page impressions 10,000 Followers 10,000 Fans Creative Professionals Art Directors, Copywriters, marketing directors and agency employees Professional Creatives Film makers, designers, Photographers, artists and freelance creatives
What Is Native Advertising? FORM Native ads are aware of the context that they appear in, and feel like natural content FUNCTION Native ads deliver the same value to the reader of the site and do not interrupt the user experience Also sometimes referred to as: Advertorials Branded Content Native Advertising allows brands an authentic way to be visible in the most important section of 10and5 – the content feed
RECENT NATIVE CAMPAIGNS
Mercedes Benz CLA – Untamed Creatives 8 Inspiring and out of the ordinary creatives 3D Printers, Artists, Musicians, Makers Results: Over 110,000 reach 2,300 direct campaign engagements 6:00mins average time spent 1,550 Social Media Interactions
An Insiders’ Guide to Durban, Cape Town and Johannesburg, Running alongside the Glaceau Vitaminwater City Insider Competition. Results: 7mins average time spent 310 Social Media interactions 25,000 campaign reach
More Examples Feiyue Shapes CampaignJameson Indie Channel Brand relevant content, placed in the context of the site, delivered as valuable content to the user FNB Joburg Art Fair
Content Appears on homepage Shared on Social Media Ar5cle in stream How Content Works
Native Ad Units Branded Sections Content Social Feeds Widgets
Content Produced Unique Photography Original Wri5ng Illustra5on Video Produc5on
Beneﬁts Integration with the site content Valuable content for audience In-page call to actions Measurement
Native Ad Results 50% • Higher engagement rate than banner ads 10x • Higher propensity to share than advertorial content 4:30 mins • Average 5me spent with content 40% • More visible than display media
Ready To Ship Content 10and5 Original Content Series
Out Of Ofﬁce Made-In Studio Visits Self Starters Creative start-ups & entrepreneurs Guide to WiFi hotspots 10and5 Content
Young South Africa Creative Women Fresh Meat August celebration of creative women June focus on young SA talent End of year graduate series Content
Packages and Rate Card Out-The-Box • 1 month branding of existing content series • 2x brand advertorials • Content Licensing rights • Custom template for 1 month • Social Posts Base • 1 month Custom content series • 4x editorial posts • 1x video post • Content Licensing • Custom templates indeﬁnitely • Social posts Base-Plus • 2 month custom content series • 6x editorial posts • 2x video pieces • Content Licensing • Homepage branding & Custom templates • Social Posts • Retargeting display media Custom • Custom content and campaign production extending into ofﬂine world R25,000 R50,000 R80,000 Starting at R100,000
Contacts PUBLISHER Uno de Waal firstname.lastname@example.org 083 657 2525 EDITORIAL Alix-Rose Cowie email@example.com 082 338 6334
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