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10_Strategies-Sharing_Ford

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Published on January 9, 2009

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10 Strategies for Successful Knowledge Sharing at Ford : 10 Strategies for Successful Knowledge Sharing at Ford Sanjay Swarup, Specialist, Process Reeng. & Knowledge Management, Ford Motor Company KMWorld 2002, Santa Clara, CA October 29-31, 2002 Agenda : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Agenda Ford Profile, Comments Achieved Vision, History Principles and Process of BPR Results 10 Strategies… Conclusion Slide 3: Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Ranked #4 by Fortune 500 2001 Global Revenues -- $162 Billion 2001 Global Unit Vehicle Sales – 7 million 354,000 Employees Ford Profile Overview Comments : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Overview Comments Ford has many Knowledge Sharing Processes: Enterprise Portals, Document Repository, GIS, e-Books, Best Practice Replication(BPR)… Write, Search, and Read access to BPR is limited to Ford Employees, with valid ID and who have received proper training. Detailed BPR Process is considered confidential information. Achieved Vision : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Achieved Vision Robust business process for the collection and approval of high value practices that can be shared and implemented throughout the enterprise. Establish Collaborative Capabilities and build people relationships by sharing valuable knowledge. Technology to enable nimble and intuitive communication of knowledge. History : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved History Jun ’95: Informal process of faxing practices amongst vehicle operations. Jun ’96: Launched BPR across vehicle operations – 53 plants globally. Feb ’00: Derivative of process for Health and Safety for communicating concerns and incidents. Developed and Launched BPR version 2.0 Dec ’00: Derivative of the process for Environmental application. History (Contd.) : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved History (Contd.) Feb ’01: Adapted process for replicating key findings of 6-Sigma projects. Aug ’96 – Present: Launched 53 Communities of Practice: Product Development, Ford Land, HR, Quality, Service, Finance, MP&L, Ford Production System, Recruiting, Plant IT, Paint, Final Area, Body, Machining, Facilities Engineering, Engine Design…. Principles : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Principles Capture only proven, high value practices. Quantify value-add to the business. Manage the process. Business Partners provide the people and the content, IT group provides the enabling tool. Typical Community of Practice : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Typical Community of Practice Senior Leadership Site 1 Focal Point Focal Point Focal Point Focal Point Site 3 Site 2 etc. Community Gatekeeper Knowledge Workers Knowledge Workers Knowledge Workers Knowledge Workers Selection and Replication of Proven Practices at Ford : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved IMPLEMENTATION LOCAL REVIEW APPROVE & DISTRIBUTE COLLECT MANAGEMENT REVIEW OF RESULTS FEEDBACK Lessons Learned Dreams Nightmares FPS CPIPS Site Visits PROVEN VALUED PRACTICES Task BEST PRACTICE REPLICATION PROCESS WITH PRESCRIBED ROLES & RESPONSIBILITIES SOURCES OF IDEAS 8D’s 6-Sigma Selection and Replication of Proven Practices at Ford Create & Capture Knowledge: BPR Steps 1-3 : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Create & Capture Knowledge: BPR Steps 1-3 # 1: Draft Practice: Focal Point at a Location enters Proven Practices into BPR. # 2: Review Draft Practice: Gatekeeper reviews Draft Practices for clarity and completeness. Collaborates with Subject Matter Experts. # 3: Approved Practice: Gatekeeper approves only High-Value Proven Practices. Communicate & Leverage Knowledge: BPR Steps 4-6 : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Communicate & Leverage Knowledge: BPR Steps 4-6 # 4: Automatic email notification of Approved Practices to all the Community Focal Points at each Location. # 5: Practices reviewed by team members at each location to determine applicability. # 6: Adopt/ Not Adopt Decision: At each location Leadership decides priorities of applicable practices. “Copy with Pride” Manage and Recognize: BPR Steps 7-9 : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Manage and Recognize: BPR Steps 7-9 # 7: Feedback: At each location, Focal Point provides feedback to the System - adoption decision and value of the adoption. # 8: Reports: Location Summary Report, Community Summary Report, etc., available to any Ford Employee. # 9: Recognition of both the Best Practice Creator as well as the Replicator – Placards. IN RECOGNITION OF REPLICATING HIGH VALUE IDEAS Results Summary : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Results Summary 10,000+ replications/yr. 2800+ active high value practices have resulted in: $1.5+ Billion of identified value $1 Billion of actual value added to the company 53 Communities of Practice launched with 2115 Focal Points. Health & Safety and Environmental derivates of the process proactively distribute incidents and corrective actions. Patents have been applied for the software and process derivatives. Process licensed to Shell Oil, Nabisco, and Kraft Foods. 10 Strategies for Successful Knowledge Sharing : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved 10 Strategies for Successful Knowledge Sharing # 10: Tell stories, with sufficient details. # 9: Establish a process for filtering out trivial, low-value practices. # 8: If you build it they will not come. Push the knowledge to users. 10 Strategies for Successful Knowledge Sharing : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved 10 Strategies for Successful Knowledge Sharing # 7: System must be able to capture the value of the practice. # 6: Senior Leadership sponsorship is necessary, but not sufficient. # 5: The system must be available to the grass-roots level. 10 Strategies for Successful Knowledge Sharing : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved 10 Strategies for Successful Knowledge Sharing # 4: Provide peer-recognition of people who share knowledge. # 3: Hi-Tech works only if there is Hi-Touch. # 2: System must have automatic feedback. 10 Strategies for Successful Knowledge Sharing : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved 10 Strategies for Successful Knowledge Sharing # 1: Culture of knowledge sharing must exist. Conclusions : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Conclusions Capture Hi-Value, Proven Practices. Recognize participants Culture of knowledge sharing Contacts : Copyright ? 1998. 1999, 2000, 2001, 2002 Ford Motor Company, All Rights Reserved Contacts Stan Kwiecien skwiecie@ford.com Best Practice Replication Deployment Manager Sanjay Swarup sswarup@ford.com Specialist: Process Reeng., & Knowledge Management Robyn Valade rvalade@ford.com Best Practice Integration Manager Dar Wolford dwolford@ford.com Manager, Venture Transitions and Knowledge Management

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