Published on August 18, 2009
Volunteers August 16, 2009, 3:15 pm Tweet this session: #asae09 lr1 Content Leaders: Jessica Medaille, International Society for Technology in Education Jennifer Ragan-Fore, International Society for Technology in Education www.asaecenter.org
Connecting Great Ideas and Great People
10 Steps for Using Social Media to Engage Volunteers
Barriers to Volunteering • No virtual opportuni<es • No short‐term assignments • Loca<on inconvenient • Concern about expense/ loss of income from Decision to Volunteer, page 103 • Don’t know other volunteers • No opportuni<es for networking
Examples of Volunteer Opportuni<es • Leading month‐long • Short‐term guest book club discussions blogging on our wiki or Ning • Oﬀering an informal • Serving as “UStream” live event organiza<onal “docents” in Second for members Life • Pos<ng news items to • Gree<ng new Facebook members of our Ning • Organizing a speaker every few days for a series in Second Life month
Educa<on Advocacy Periodicals Technology Standards 20,000 individual members 85,000 aﬃliated members Annual Conference Books Virtual Communi<es
What We’ll Cover: Sec$on 1: Prepare your organiza$on Step 1: Assess your organiza<on’s readiness Step 2: Educate the rest of your organiza<on Step 3: Establish guidelines & orienta<on
What We’ll Cover: Sec$on 2: Think Diﬀerent Step 4: Remove the barriers Step 5: Understand the cultural shi_s Step 6: Make the invisible visible Step 7: Iden<fy your champions
What We’ll Cover: Sec$on 3: Avoid the Pi>alls Step 8: Build in checkpoints Step 9: Hold them accountable Step 10: Give good direc<on
Sec<on 1: Prepare your Organiza<on
Step 1: Assess your Readiness
How does this ﬁt with your mission?
How will you measure success?
Step 2: Educate the rest of your organiza<on
Help the rest of your org iden:fy appropriate volunteer opportuni:es
Ques<ons to Ask: • What social media needs and opportuni<es exist? • Which social media tools and channels are your members currently using? • What skills or knowledge are needed to contribute? • What type of orienta<on will need to be designed and who will do it? • How long should the appropriate volunteer have been a member? • How much <me is available to manage the virtual volunteer(s) comple<ng the project? • How long will it take to complete the project, or is this an ongoing project?
Step 3: Establish Guidelines & Orienta<on
Create a Code of Conduct
Issues to Cover: • How a volunteer/community leader will be iden<ﬁed within the community • How a volunteer will diﬀeren<ate between comments that represent his or her own opinions vs comments that represent his or her role as a volunteer. • What the volunteer can and cannot say on behalf of the organiza<on • How the volunteer handles escala<ng or nega<ve comments or situa<ons (what he or she can handle vs what should be le_ to staﬀ or volunteer leadership)
Consider how well you know these volunteers
Break the work into chunks
How will these volunteers ﬁt?
Make the value proposi:on clear
Clarify your organiza:on’s mission
Tap your volunteer leaders to reach out to new poten:al volunteers
Sec<on 3: Avoid the Pikalls…
Step 8: Build in Checkpoints
Step 9: Hold them accountable
Strike the right balance
Step 10: Give good direc<on
Watch out for volunteers who take themselves too seriously
At your tables Take 5 minutes and discuss 3 ways that you think you could integrate some of these opportuni<es into your own organiza<ons.
Contact Information Jennifer Ragan-Fore Director of New Media & Member Communities International Society for Technology in Education firstname.lastname@example.org Twitter/LinkedIn/Facebook: raganfore Jessica Medaille Senior Director of Membership Development International Society for Technology in Education email@example.com Twitter/LinkedIn: jmedaille SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA www.asaecenter.org
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