Published on March 3, 2014
Create Better Marketing Pieces! 10 tips in 20 minutes March 14, 2014
1. Clear Call to Action #10in20 @ewengel
Hubspot: 101 Examples of Effective Calls to Action http://cdn2.hubspot.net/hub/53/file-13222290pdf/docs/ebooks/original%20files/hbebook20120307.pdf #10in20 @ewengel
2. Short > Long #10in20 @ewengel
Copyblogger: The Long and Short of Copywriting http://www.copyblogger.com/the-long-and-shortof-copywriting/ #10in20 @ewengel
3. Pictures > Text #10in20 @ewengel
Slidecomet: Presentation Design Tips from the Masters http://www.slideshare.net/slidecomet/presentationdesign-techniques-from-the-masters-by-slidecomet #10in20 @ewengel
4. Use color! #10in20 @ewengel
Fast Company: The Science Behind Colors in Marketing http://www.fastcompany.com/3009317/why-is-facebookblue-the-science-behind-colors-in-marketing #10in20 @ewengel
5. Use heat mapping #10in20 @ewengel
Free and Low-Cost Heat Mapping Tools http://www.paulolyslager.com/heatmap-hot-or-not/ #10in20 @ewengel
6. THEIR voice, not yours #10in20 @ewengel
Spark blog http://getmespark.com/do-you-know-how-to-be-a-member/ http://getmespark.com/my-members-dont-read/ #10in20 @ewengel
7. Proofread #10in20 @ewengel
Need help? Grammar Girl to the rescue! http://www.quickanddirtytips.com/grammar-girl #10in20 @ewengel
8. Fonts #10in20 @ewengel
Smashing Magazine: What Font Should I Use? http://www.smashingmagazine.com/2010/12/14/whatfont-should-i-use-five-principles-for-choosing-and-usingtypefaces/ #10in20 @ewengel
9. Integrated Campaign #10in20 @ewengel
Webby Awards: Top Integrated Campaigns http://winners.webbyawards.com/2013/interactiveadvertising-media/campaign-categories/integratedcampaigns #10in20 @ewengel
10. Have some fun! #10in20 @ewengel
Hubspot: 10 Most Remarkable Campaigns EVER http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top10-Most-Remarkable-Marketing-Campaigns-EVERSlideshow.aspx #10in20 @ewengel
Keep in touch! Elizabeth Weaver Engel, CAE CEO & Chief Strategist Spark Consulting @ewengel email@example.com 202.468.3478 #10in20 @ewengel
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