10 Tips for Better Association Marketing Pieces

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Information about 10 Tips for Better Association Marketing Pieces
Business & Mgmt

Published on March 3, 2014

Author: ewengel

Source: slideshare.net


Presentation by Elizabeth Weaver Engel, M.A., CAE for the 2014 Associations 101 free webinar series. Find out more at http://a101.peachnewmedia.com/store/provider/provider09.php?.

Create Better Marketing Pieces! 10 tips in 20 minutes March 14, 2014

1. Clear Call to Action #10in20 @ewengel

Hubspot: 101 Examples of Effective Calls to Action http://cdn2.hubspot.net/hub/53/file-13222290pdf/docs/ebooks/original%20files/hbebook20120307.pdf #10in20 @ewengel

2. Short > Long #10in20 @ewengel

Copyblogger: The Long and Short of Copywriting http://www.copyblogger.com/the-long-and-shortof-copywriting/ #10in20 @ewengel

3. Pictures > Text #10in20 @ewengel

Slidecomet: Presentation Design Tips from the Masters http://www.slideshare.net/slidecomet/presentationdesign-techniques-from-the-masters-by-slidecomet #10in20 @ewengel

4. Use color! #10in20 @ewengel

Fast Company: The Science Behind Colors in Marketing http://www.fastcompany.com/3009317/why-is-facebookblue-the-science-behind-colors-in-marketing #10in20 @ewengel

5. Use heat mapping #10in20 @ewengel

Free and Low-Cost Heat Mapping Tools http://www.paulolyslager.com/heatmap-hot-or-not/ #10in20 @ewengel

6. THEIR voice, not yours #10in20 @ewengel

Spark blog http://getmespark.com/do-you-know-how-to-be-a-member/ http://getmespark.com/my-members-dont-read/ #10in20 @ewengel

7. Proofread #10in20 @ewengel

Need help? Grammar Girl to the rescue! http://www.quickanddirtytips.com/grammar-girl #10in20 @ewengel

8. Fonts #10in20 @ewengel

Smashing Magazine: What Font Should I Use? http://www.smashingmagazine.com/2010/12/14/whatfont-should-i-use-five-principles-for-choosing-and-usingtypefaces/ #10in20 @ewengel

9. Integrated Campaign #10in20 @ewengel

Webby Awards: Top Integrated Campaigns http://winners.webbyawards.com/2013/interactiveadvertising-media/campaign-categories/integratedcampaigns #10in20 @ewengel

10. Have some fun! #10in20 @ewengel

Hubspot: 10 Most Remarkable Campaigns EVER http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top10-Most-Remarkable-Marketing-Campaigns-EVERSlideshow.aspx #10in20 @ewengel

Keep in touch! Elizabeth Weaver Engel, CAE CEO & Chief Strategist Spark Consulting @ewengel ewengel@getmespark.com 202.468.3478 #10in20 @ewengel

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