Published on November 22, 2012
10 things wot I learnt about lean startupIt’s f*****g hard, that’s for sure!Laurence McCahill, Spook Studio
First, a bit ofbackground
“Life’s too short to build somethingnobody wants” Ash Maurya, Spark59
Waterfall = fail?Chart by @lfittl
Agile/lean=wiggle it!Chart by @lfittl
“At least 2/3 of our ideas are never goingto work. The other 1/3 will take 3/4iterations to get right” Marty Cagan
Lean startup cycle
Lean UX cycle
Key principles of lean
Focus oncustomer needs
Reduce cycle times
More facts,less intuition
Less documenting more doing
Right action right time
So, onto mylean learnings…
1 RFPs suck! (requirements = hypotheses)
“I don’t care how smart you are.Every design solution you put out thereis a hypothesis.” Jeff Gothelf, Neo
2 Egos and lean don’t mix well
It’s not about you anymore© rhonda_liberman
3 Context changes tactics
Startup prioritizerWhat’s most important for your startup?There’s a finite amount of resource available
4 Balanced teams make better products
6 Cust dev is hard (& founders should do it)
“Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
7 Bad news gets worse thelonger you leave it
“How can I bounce my ideas off themarket cheaper and faster?”Rob Fitzpatrick, Dex.io/FounderCentric
8Opinions = guesses (& the founder always wins)
"Success is not delivering a feature;success is learning how to solve thecustomers problem.” Mark Cook, Kodak
9 MVP ≠ minimum viable pants
9 1 metricthat matters beats 100 that don’t
“Vanity metrics make you feel good butdon’t offer clear guidance on what to do.”Eric Ries, The Lean Startup
10 It’s ain’t no silver bullet (nor cheap/fast!)
In summary:How to get it right…
1 Rip up the spec and host a workshop
2Biz, design & tech around the same table
31 Decide on key priorities from day 1
4 Work with people you like (that trust you)
5 Kill your ideas before you build them
6 Talk with customers throughout
7Don’t guess, learn (there are no answers in the boardroom!)
8 Make your MVP minimum awesome
9 Find your one metric that matters
10 Own the process don’t let it own you
Lean© alykat anyone?
There are tons oftools out there…
But if you only use one…
The lean canvas
Some further reading
Thanks!Laurence McCahill @welovelean
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