10 Things Every Small Business Website Needs

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Information about 10 Things Every Small Business Website Needs
Marketing

Published on October 20, 2014

Author: mwihk

Source: slideshare.net

Description

Your website is not an electronic business card, it is not an online brochure--it is a lead generation machine. At least it should be, if you've set it up right and are doing the right things with it. Here are 10 ways to make sure you're getting real results from your business website, and not just the empty promise "if you build it, they will come."

1. 10 Things Every Small Business Website Needs

2. What Every Small Business Website Needs

3. What Every Small Business Website Needs

4. Your Website is Not Just an Electronic Business Card What Every Small Business Website Needs

5. Your Website is Not Just an Online Brochure What Every Small Business Website Needs

6. Your Website is a Lead Generation Machine What Every Small Business Website Needs

7. Website Marketing → Traffic Traffic → Conversions Conversions → Leads Leads → Sales What Every Small Business Website Needs

8. Conversions Are Why Your Website Exists What Every Small Business Website Needs

9. Conversion Examples Walk-ins Phone calls Emails Forms Chat Email signup Social following What Every Small Business Website Needs

10. Conversions If the objective is conversions, what does my website need? What Every Small Business Website Needs

11. 10 Things Every Small Business Website Needs

12. 1. The Basics Domain name Logo and images A page for each product/service Intuitive navigation Attractive design Clean code Good hosting What Every Small Business Website Needs

13. 2. Analytics Google Analytics is free, easy to install, nuff said. What Every Small Business Website Needs

14. 3. Mobile Version Responsive or app, whatever fits. What Every Small Business Website Needs

15. 4. Blog Yes, it’s necessary. What Every Small Business Website Needs

16. 5. Content Management System Your site should be updated frequently. Sites that are easy to update get updated more frequently. What Every Small Business Website Needs

17. 6. Contact Info Everywhere, and easy to find. What Every Small Business Website Needs

18. 7. Calls to Action Don’t make it hard for me to become your customer. What Every Small Business Website Needs

19. 8. Social Subscription Make it easy to follow you. What Every Small Business Website Needs

20. 9. SEO Basics Keyword strategy URL structure Title tags H1 tags Great content High quality links What Every Small Business Website Needs

21. 10. Email Subscription What Every Small Business Website Needs

22. What Every Small Business Website Needs

23. Questions? www.mwi.com @getmwi What Every Small Business Website Needs

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