Published on March 20, 2014
© 2014 Keller SEO Services LLC. All Rights Reserved. 10 Tactics for Surviving & Thriving in Google
We’ll Cover 3 Things 1. The evolution of Google’s search results pages 2. Penguin, Panda & Hummingbird - Google’s “big” algo updates 3. Ten tactics you can use
The Google index had about 25 million pages in 1998; now there’s more than 30 trillion. Source: blogoscoped.com & venturebeat.com Circa 1998 Hmm… wonder who had the exclamation point first?
Source: googlesystem.blogspot.com Circa 2001
Source: Google Connects Searchers With Local Information - Mar 17, 2004 Circa 2004
Source: blogoscoped.com Circa 2008
Source: Official Google Blog: A spring metamorphosis — Google's new look - May 5, 2010 Circa 2010
Source: techcrunch.com Circa 2011
Source: Official Google Blog: Search, plus Your World - Jan 10, 2012 Circa 2012
A good read detailing the most recent changes: Google's 2014 Redesign: Before and After Circa 2014 (Last Week) Where did the blue underlines go?
Instant Answers to Queries Do I even have to click?
Now Official: Google Adds Restaurant Menus To Search Results - Feb 28, 2014 Instant Answers to Queries Now, that’s handy!
Instant Answers to Queries How do you feel if you are this guy?
An in-depth, somewhat “geeky” (in a good way) article on Google’s Hummingbird: What Does the Hummingbird Say? - Nov 7, 2013 Determining Intent Who said I wanted the men’s basketball information?
AJ Kohn’s exceptional article Knowledge Graph Optimization Knowledge Graph
Google Testing New Sponsored Shopping Boxes, With 3D View - Mar 17, 2014 Knowledge Graph Ads?
Google Testing New Sponsored Shopping Boxes, With 3D View - Mar 17, 2014 Knowledge Graph Ads in 3D? Ouch Amazon!
Reviews Are the Brass Ring on Google's Carousel - Sep 16, 2013 Local Carousel You don’t have a chance if you are not in here
Source: https://www.google.com/insidesearch/howsearchworks/algorithms.html Many Improvements Every Year
Source: danceswithfat.wordpress.com , tvropes.org , deviantart.net The Big 3 Everyone Talks About Began in 2012 5 Known Updates Began in 2011 26 Known Updates Began in 2013 1 Core Rewrite
© 2014 Keller SEO Services LLC. All Rights Reserved. Your 10 Tactics
#1 Get Your Google+ On
Source: https://plus.google.com/authorship Fill It Out Completely Especially fill out “Contributor to”
This Can Happen
Post & Develop Your Authority
A good resource: Top 20 Local Search Ranking Factors: An Illustrated Guide #2 Businesses, Claim Your Google+ Page
Fill It Out Completely
Add Photos, Video
On Your Site, Link Back to Google+ This links to google.com/+TheIronHorseHotelMilwaukee
This Can Happen
#3 Businesses, Encourage Reviews
Real, Genuine Reviews
This Can Happen
Source: Getting Started with Structured Markup for SEO #4 Use Structured Data Markup When have all three major search engines ever collaborated on anything? This MUST be important!
Source: Official Site: Schema.org What Is schema.org Really?
Source: Baked Tilapia Recipe from Taste of Home A Real Life Example
Use Google’s Structured Data Testing Tool to check the markup A Real Life Example
This Can Happen
Source: Google's Structured Data Markup Helper Tools Make the Process Easier
A fantastic primer: Micro Data & Schema.org: Guide To Generating Rich Snippets #5 Maximize Rich Snippet Opportunities
Idea from: Micro Data & Schema.org: Guide To Generating Rich Snippets If You Sell Products Online
Source: How to Build a Shed from The Family Handyman If You Publish Authoritative Articles
Idea from: Micro Data & Schema.org: Guide To Generating Rich Snippets If You Want to Showcase Reviews
Idea from: Micro Data & Schema.org: Guide To Generating Rich Snippets If You Sell Tickets to An Event
Source: http://yourquestions.mcdonalds.ca/ #6 Offer Uniquely Valuable Content
Ecommerce Alone Won’t Cut It
Source: http://www.foodsaver.com/outdoor-life.html Not When You Are Up Against This
Be Wary of This
Source: New York Times #7 Get Links Wisely Links are like votes
Not All Links Are Equal in Value 1st 10th
Encourage Links From Relevant Sites
Source: tvropes.org Keep An Eye on Anchor Text
Get started here: http://bit.ly/1iT6DMm #8 Use Google Webmaster Tools And, it’s free!
New and important messages from Google are on your dashboard Useful Site Messages Oh boy! That’s a problem…
To navigate to this data: Search Traffic > Search Queries Keyword Phrase Data
To navigate to this data: Search Appearance > HTML Improvements Hints to Improve Your HTML Clicking on this will give you a list of the URLs with duplicate title tags
To navigate to this data: Search Appearance > Structured Data Check Your Structured Data Clicking on the errors gives you directions on how to fix
#9 Be Fast & Mobile Friendly Don’t these look like mobile units to you?
Source: http://searchengineland.com/10-key-takeaways-meet-search-engines-smx-west-186903 Listen to the Hints
To navigate to this data: Behavior > Site Speed > Speed Suggestions Google Analytics Data for Speed This is NOT Fast
Clicking on PageSpeedSuggestions brings you to this. Note the Mobile version as well. Tips on How to Fix
Source: disney.wikia.com #10 Continually Educate Yourself
Read These 1. http://moz.com/blog 2. http://searchengineland.com/ 3. http://www.seroundtable.com/
Contact me for SEO training in Milwaukee area or a schedule of workshops. Email: firstname.lastname@example.org Consider a Workshop?
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