10 Tactics for Surviving & Thriving in Google

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Information about 10 Tactics for Surviving & Thriving in Google
Marketing

Published on March 20, 2014

Author: thatjenkeller

Source: slideshare.net

Description

Google’s search results are vastly different today than they were two years ago. There are new kinds of results (knowledge graph, rich snippets, carousels, verticals, etc) and updated SEO best practices (microdata, backlinking, anchor text, keywords, etc). This presentation explains the relatively recent Google algorithm updates and their potentially devastating effects on non-compliant websites. Plus, it covers 10 sure-fire SEO tactics you can implement to survive and thrive in Google’s ever-changing world. (March 2014)

© 2014 Keller SEO Services LLC. All Rights Reserved. 10 Tactics for Surviving & Thriving in Google

We’ll Cover 3 Things 1. The evolution of Google’s search results pages 2. Penguin, Panda & Hummingbird - Google’s “big” algo updates 3. Ten tactics you can use

Source: Screeningnotes.com

The Google index had about 25 million pages in 1998; now there’s more than 30 trillion. Source: blogoscoped.com & venturebeat.com Circa 1998 Hmm… wonder who had the exclamation point first?

Source: googlesystem.blogspot.com Circa 2001

Source: Google Connects Searchers With Local Information - Mar 17, 2004 Circa 2004

Source: blogoscoped.com Circa 2008

Source: Official Google Blog: A spring metamorphosis — Google's new look - May 5, 2010 Circa 2010

Source: techcrunch.com Circa 2011

Source: Official Google Blog: Search, plus Your World - Jan 10, 2012 Circa 2012

A good read detailing the most recent changes: Google's 2014 Redesign: Before and After Circa 2014 (Last Week) Where did the blue underlines go?

Instant Answers to Queries Do I even have to click?

Now Official: Google Adds Restaurant Menus To Search Results - Feb 28, 2014 Instant Answers to Queries Now, that’s handy!

Instant Answers to Queries How do you feel if you are this guy?

An in-depth, somewhat “geeky” (in a good way) article on Google’s Hummingbird: What Does the Hummingbird Say? - Nov 7, 2013 Determining Intent Who said I wanted the men’s basketball information?

AJ Kohn’s exceptional article Knowledge Graph Optimization Knowledge Graph

Google Testing New Sponsored Shopping Boxes, With 3D View - Mar 17, 2014 Knowledge Graph Ads?

Google Testing New Sponsored Shopping Boxes, With 3D View - Mar 17, 2014 Knowledge Graph Ads in 3D? Ouch Amazon!

Reviews Are the Brass Ring on Google's Carousel - Sep 16, 2013 Local Carousel You don’t have a chance if you are not in here

Authorship

Rich Snippets

Source: https://www.google.com/insidesearch/howsearchworks/algorithms.html Many Improvements Every Year

Source: danceswithfat.wordpress.com , tvropes.org , deviantart.net The Big 3 Everyone Talks About Began in 2012 5 Known Updates Began in 2011 26 Known Updates Began in 2013 1 Core Rewrite

Source: Fanpop.com

© 2014 Keller SEO Services LLC. All Rights Reserved. Your 10 Tactics

#1 Get Your Google+ On

Source: https://plus.google.com/authorship Fill It Out Completely Especially fill out “Contributor to”

This Can Happen

Post & Develop Your Authority

A good resource: Top 20 Local Search Ranking Factors: An Illustrated Guide #2 Businesses, Claim Your Google+ Page

Fill It Out Completely

Add Photos, Video

Post

On Your Site, Link Back to Google+ This links to google.com/+TheIronHorseHotelMilwaukee

This Can Happen

#3 Businesses, Encourage Reviews

Real, Genuine Reviews

This Can Happen

Source: Getting Started with Structured Markup for SEO #4 Use Structured Data Markup When have all three major search engines ever collaborated on anything? This MUST be important!

Source: Official Site: Schema.org What Is schema.org Really?

Source: Baked Tilapia Recipe from Taste of Home A Real Life Example

Use Google’s Structured Data Testing Tool to check the markup A Real Life Example

This Can Happen

Source: Google's Structured Data Markup Helper Tools Make the Process Easier

A fantastic primer: Micro Data & Schema.org: Guide To Generating Rich Snippets #5 Maximize Rich Snippet Opportunities

Idea from: Micro Data & Schema.org: Guide To Generating Rich Snippets If You Sell Products Online

Source: How to Build a Shed from The Family Handyman If You Publish Authoritative Articles

Idea from: Micro Data & Schema.org: Guide To Generating Rich Snippets If You Want to Showcase Reviews

Idea from: Micro Data & Schema.org: Guide To Generating Rich Snippets If You Sell Tickets to An Event

Source: http://yourquestions.mcdonalds.ca/ #6 Offer Uniquely Valuable Content

Ecommerce Alone Won’t Cut It

Source: http://www.foodsaver.com/outdoor-life.html Not When You Are Up Against This

Be Wary of This

Source: danceswithfat.wordpress.com

Source: New York Times #7 Get Links Wisely Links are like votes

Not All Links Are Equal in Value 1st 10th

Encourage Links From Relevant Sites

Source: tvropes.org Keep An Eye on Anchor Text

Get started here: http://bit.ly/1iT6DMm #8 Use Google Webmaster Tools And, it’s free!

New and important messages from Google are on your dashboard Useful Site Messages Oh boy! That’s a problem…

To navigate to this data: Search Traffic > Search Queries Keyword Phrase Data

To navigate to this data: Search Appearance > HTML Improvements Hints to Improve Your HTML Clicking on this will give you a list of the URLs with duplicate title tags

To navigate to this data: Search Appearance > Structured Data Check Your Structured Data Clicking on the errors gives you directions on how to fix

#9 Be Fast & Mobile Friendly Don’t these look like mobile units to you?

Source: http://searchengineland.com/10-key-takeaways-meet-search-engines-smx-west-186903 Listen to the Hints

To navigate to this data: Behavior > Site Speed > Speed Suggestions Google Analytics Data for Speed This is NOT Fast

Clicking on PageSpeedSuggestions brings you to this. Note the Mobile version as well. Tips on How to Fix

Source: disney.wikia.com #10 Continually Educate Yourself

Read These 1. http://moz.com/blog 2. http://searchengineland.com/ 3. http://www.seroundtable.com/

Contact me for SEO training in Milwaukee area or a schedule of workshops. Email: jen@jenkeller.com Consider a Workshop?

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