10 Rules for Branding in a Post-Branded World

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Information about 10 Rules for Branding in a Post-Branded World
Business

Published on December 8, 2008

Author: jonathansalembaskin

Source: slideshare.net

Description

These slides support my "10 Rules for Branding in a Post-Branded World," which is added content to my book, BRANDING ONLY WORKS ON CATTLE

Would you starve?

Go naked?

Get lost?

Miss your favorite TV show?

Stop buying things?

Nope.

This is not a thought experiment.

This is reality.

Un-branded.

Re-branded.

Newly-branded.

Differently-branded.

Sort of, not really- branded.

Post-branded.

1. 2. 3. 6. 8. 10. 4. 5. 7. 9.

1. You can’t brand your way out of reality.

2. Say what you meant to say.

3. Everybody is selling a service.

4. Shoot for the moon, not the stars.

5. Integrate over time, not just content.

6. There’s no time like now.

7. Reality has to trump virtual.

8. Kill your mascot.

9. No more secret codes.

10. Talk is cheaper than ever before.

Thank you. baskinbrand.co m dimbulb.typepa d.com

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