Published on December 8, 2008
Would you starve?
Miss your favorite TV show?
Stop buying things?
This is not a thought experiment.
This is reality.
Sort of, not really- branded.
1. 2. 3. 6. 8. 10. 4. 5. 7. 9.
1. You can’t brand your way out of reality.
2. Say what you meant to say.
3. Everybody is selling a service.
4. Shoot for the moon, not the stars.
5. Integrate over time, not just content.
6. There’s no time like now.
7. Reality has to trump virtual.
8. Kill your mascot.
9. No more secret codes.
10. Talk is cheaper than ever before.
Thank you. baskinbrand.co m dimbulb.typepa d.com
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